Paminsights

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Paminsights

  1. 1. What are potential ethical issues that could arise in the sub agencies pitching new business? PAM SHARO PR 459 JANUARY 30, 2014
  2. 2. Background  Ethics- Personal and professional value systems and standards that underlie decisions and behavior  Ethical practice has always been questionable  No set scale for ethical standards: based on personal conscience and beliefs
  3. 3. Ethical Standards  Ethical Codes- written and formalized standards of behavior used as guidelines for decision making.  Advocacy-based associations with ethical codes:  American Marketing Association (AMA)  Public Relations Society of America (PRSA)  American Advertising Association (AAA)
  4. 4. Potential Issues - Propaganda - Conflict of Interest - Confidentiality - Compliance - Liability
  5. 5. The End  Questions/Comments?

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