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Crisis communcation pp
Crisis communcation pp
Crisis communcation pp
Crisis communcation pp
Crisis communcation pp
Crisis communcation pp
Crisis communcation pp
Crisis communcation pp
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Crisis communcation pp

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  • 1. By Samantha Runyon HOW CAN AN AGENCY PREPARE A CLIENT FOR A CRISIS?
  • 2. Preparation is key! 5 stages of a crisis plan  Pre-Crisis  Initial  Maintenance  Resolution  Evaluation CRISIS PLAN
  • 3. Asses the Possible Crisis  What events or situations that your organization faces could result in a crisis? Develop generic messaging and materials Identify channels of communication Identify & train spokespeople Build relationships with audiences & media now PRE-CRISIS
  • 4. Individuals who are key to the situation Clear spokesperson and order of command CRISIS COMMUNICATION TEAM
  • 5. Initial press release “Tell it all, tell if fast and tell the truth.” “People tend to remember what they hear first and what they hear last.” Messaging: clear, simple, direct INITIAL
  • 6. Crucial during the “Maintenance” phase Media Center Rules & expectations of the media Spokesperson MEDIA POLICIES & PROCEDURES
  • 7. How well did the plan work? Implement measures to improve crisis plan Develop strategies to improve the organization EVALUATION
  • 8. Thanks for listening! Any questions or comments? QUESTIONS?

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