HOW CAN AN AGENCY
PREPARE A CLIENT
FOR A CRISIS?
Preparation is key!
5 stages of a crisis plan
Asses the Possible Crisis
What events or situations that your organization faces could
result in a crisis?
Develop generic messaging and materials
Identify channels of communication
Identify & train spokespeople
Build relationships with audiences & media now
Individuals who are key to the situation
Clear spokesperson and order of command
CRISIS COMMUNICATION TEAM
Initial press release
“Tell it all, tell if fast and tell the truth.”
“People tend to remember what they hear first and
what they hear last.”
Messaging: clear, simple, direct
Crucial during the “Maintenance” phase
Rules & expectations of the media
MEDIA POLICIES & PROCEDURES
How well did the plan work?
Implement measures to improve crisis plan
Develop strategies to improve the organization
Thanks for listening!
Any questions or comments?