HOW CAN AN AGENCY
PREPARE A CLIENT
FOR A CRISIS?
2. Preparation is key!
5 stages of a crisis plan
3. Asses the Possible Crisis
What events or situations that your organization faces could
result in a crisis?
Develop generic messaging and materials
Identify channels of communication
Identify & train spokespeople
Build relationships with audiences & media now
4. Individuals who are key to the situation
Clear spokesperson and order of command
CRISIS COMMUNICATION TEAM
5. Initial press release
“Tell it all, tell if fast and tell the truth.”
“People tend to remember what they hear first and
what they hear last.”
Messaging: clear, simple, direct
6. Crucial during the “Maintenance” phase
Rules & expectations of the media
MEDIA POLICIES & PROCEDURES
7. How well did the plan work?
Implement measures to improve crisis plan
Develop strategies to improve the organization
8. Thanks for listening!
Any questions or comments?