About I spend most of my days unlearning, which is easy because I’m pretty forgetful. All kidding aside, that’s what’s wrong with marketers today. We’ve been educated to think everything has to be done in a certain way. We reapply techniques and have become all too comfortable with the familiar. We need to unlearn a lot. And we can’t fear getting a few things wrong. I don’t want to work on something that is familiar and safe. I want to do things that no one’s ever done. That’s what gets me up early in the morning every day.
Since childhood I have loved seeing how things work. If it came apart, I took it apart. And I put it back together in different ways. Always with extra parts, of co