How Ideas Have Sex_w7_Device

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Week 7 class presentation 2011.04.14

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How Ideas Have Sex_w7_Device

  1. 1. week 7
  2. 2. how ideas have sex
  3. 3. DEVICE
  4. 4. Eliot’s answer...
  5. 5. >
  6. 6. ROLE PLAY GAME
  7. 7. THEORY OF creativity
  8. 8. from Joon Lee
  9. 9. link Knod
  10. 10. Create
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  18. 18. 7±2 chunk ∞ Buffer RAM Hard Disk
  19. 19. 011-1245-4769 016-1245-4769
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  26. 26. 4: … 36.487 36.488 36.489 …
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  30. 30. 5: image vector text sound
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  35. 35. how ideashave sex
  36. 36. NOT from Joon Lee
  37. 37. 56
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  40. 40. 59
  41. 41. THEORY OF DEVICE
  42. 42. The evolution of form begins with the perception of failure, but it is propagated through the language of comparatives. “Lighter,” “thinner,” “cheaper” are comparative assertions of improvement, and the possibility of attaching such claims to a new product directly influences the evolution of its form. Competition is by its very nature a struggle for superiority, and thus superlative claims of “lightest,” “thinnest,” “cheapest” often become the ultimate goals. But, as with all design problems, when there is more than a single goal, the goals more often than not are incompatible. Thus, the lightest and thinnest crystal can be expected also to be the most expensive. But limits on the form of artifacts are also defined by failure, for too light and too thin a piece of crystal might hardly be usable.
  43. 43. last paragraph of On the Origin of Species. “Thus, from the war of nature, from famine and death, the most exalted object which we are capable of conceiving, namely, the production of the higher animals, directly follows. There is grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.”
  44. 44. Natural selection cares naught for any comfort. Why should it? For something to happen in nature, the only requirement is that the same happening in ancestral times assisted the survival of the genes promoting it. Gene survival is a sufficient explanation for the cruelty of wasps and the callous indifference of all nature: sufficient – and satisfying to the intellect if not to human compassion.
  45. 45. Yes, there is grandeur in this view of life, and even a kind of grandeur in nature’s serene indifference to the suffering that inexorably follows in the wake of its guiding principle, survival of the fittest.
  46. 46. If animals aren’t suffering, somebody isn’t working hard enough at the business of gene survival.
  47. 47. Scientists are human, and they are as entitled as anyone to revile cruelty and abhor suffering. But good scientists like Darwin recognize that truths about the real world, however distasteful, have to be.
  48. 48. struggle for survival with these words: All that we can do, is to keep steadily in mind that each organic being is striving to increase at a geometrical ratio; that each at some period of its life, during some season of the year, during each generation or at intervals, has to struggle for life, and to suffer great destruction. When we reflect on this struggle, we may console ourselves with the full belief, that the war of nature is not incessant, that no fear is felt,* that death is generally prompt, and that the vigorous, the healthy, and the happy survive and multiply.
  49. 49. Is ‘the production of the higher animals’ really ‘the most exalted object which we are capable of conceiving’? Most exalted? Really? Are there not more exalted objects? Art? Spirituality? Romeo and Juliet? General Relativity? The Choral Symphony? The Sistine Chapel? Love?
  50. 50. It is not just that without evolved brains spirituality and music would be impossible. More pointedly, brains were naturally selected to increase in capacity and power for utilitarian reasons, until those higher faculties of intellect and spirit emerged as a by-product, and blossomed in the cultural environment provided by group living and language.
  51. 51. The Darwinian world-view does not denigrate the higher human faculties, does not ‘reduce’ them to a plane of indignity. It doesn’t even claim to explain them at the sort of level that will seem particularly satisfying, in the way that, say, the Darwinian explanation of a snake-mimicking caterpillar is satisfying. It does, however, claim to have wiped out the impenetrable – not even worth trying to penetrate – mystery that must have dogged all pre- Darwinian efforts to understand life.
  52. 52. The difference between life and non-life is a matter not of substance but of information. Living things contain prodigious quantities of information. Most of the information is digitally coded in DNA, and there is also a substantial quantity coded in other ways, as we shall see presently.
  53. 53. All four memories are part of, or manifestations of, the vast super-structure of apparatus for survival which was originally, and primarily, built up by the Darwinian process of non-random DNA survival.
  54. 54. WHAT ELIOT THINKS
  55. 55. Books are theONLY device.
  56. 56. IN THE LAST THIRD of the twentieth century, the book in the shape of a long-familiar object composed of inked sheets folded, cut, and bound began to metamorphose into the book as a screen display on an electronic machine; the transformation, in materials, shape, and structure, of the device for carrying written and graphic information was more extreme than any since the original creations on clay and papyrus in the third millennium B.C.
  57. 57. This work treats a "book" as a storehouse of human knowledge intended for dissemination in the form of an artifact that is portable-or at least transportable-and that contains arrangements of signs that convey information. The information may comprise stories, myths, songs, and reality; the signs may be representations of human speech or graphic presentations of such things as maps, musical notes, or pictures.
  58. 58. With respect to portability, a volume of the elephant folio of Audubons Birds of America and a copy of the Comprehensive Edition of The Times Atlas of the World might be looked upon as transportable, and a volume of the Gutenberg Bible as portable, even if a bit difficult to lug about. The electronic-book system, when fully developed, will need to be accessible by a device that will serve as a comfortable made mecum for an individual user.
  59. 59. Over the last five thousand years there have been four transformations of the "book" in which each manifestation has differed from its predecessors in shape and structure. The successive, sometimes overlapping, forms were...
  60. 60. 1. clay tablet (2500 B.C.-A.D. 7oo) 2. papyrus roll (2000 B.C.-A.D. 700) 3. codex (A.D. 700), 4. electronic book
  61. 61. There have also been three major transformations in method and power application in reproducing the codex: machine printing from cast type, powered by human muscle (1455-1814); nonhuman power driving both presses and typecasting machines (1814-1970); and computer-driven photocomposition combined with offset printing (1970).
  62. 62. A similar pattern of punctuated equilibria prevails in the evolution of the book. The Sumerians invented writing toward the end of the fourth millennium B.C. and from their ubiquitous clay developed the tablet on which to inscribe it. The Egyptians soon afterward learned of writing from the Mesopotamians and used the papyrus plant, which existed only in Egypt, to develop the papyrus roll on which to write. Although neither the clay tablet nor the papyrus roll changed in form during the next three thousand years, a significant modification related to both book forms did take place in that the numbers of writing symbols were reduced during that period from a couple of thousand pictographs to a dozen or so alphabetic characters, resulting in great increases in the speed of writing. Form aside, the major change throughout the entire history of the book has been in the continuous increase in speed of production: from the days required to handwrite a single copy, to the minutes to machine-print thousands of copies, to the seconds to compose and display text on an electronic screen.
  63. 63. For each of the major innovations in the form of the book, five concurrent elements were necessary: (1) societal need for information (2) technological knowledge and experience (3) organizational experience and capability (4) the capability of integrating a new form into existing information systems; (5) economic viability.
  64. 64. By about the eleventh century B.C. the Greeks had taken over from the Phoenicians an alphabet-like consonantal system of writing, from which they constructed the first complete alphabet by converting four Phoenician consonants to vowels and adding a fifth vowel, thereby writing each sound individually. Although the Greeks continued to employ the papyrus roll for books after the invention of the codex-form book, by the fourth century A.D. only a quarter of Greek literary and scientific texts were on rolls.
  65. 65. In 1970 Kurt Weitzmann accurately characterized this introduction: "The most fundamental change in the whole history of the book was that from roll to codex." A quarter century later Weitz- manns evaluation is still accurate, but a quarter century hence it may not be.
  66. 66. Early Christians, like their modern counterparts, were a disputatious lot, given to written and oral debates supported by extensive quotations from texts that were difficult to search on papyrus rolls. For readier access they used the technique of sewing together gatherings of folded sheets of papyrus or parchment and sewing the outermost gatherings to wood, papyrus, or leather covers. In addition to making parts of text more readily available, the codex was more compact and less costly to produce and store than the papyrus roll. The success of the new form is revealed by the fact that 158 of 172 known biblical manuscripts written before A.D. 40o are codices, and only 14 are rolls; of the 118 Christian nonbiblical texts of the same period 83 are codices, and only 35 are rolls.
  67. 67. Saint Benedict, promulgating his Rule in the first half of the sixth century, prescribed four hours of daily reading, all of which was done orally by selected readers to the rest of the monks. This edict not only impelled copying and preservation of books in monastic libraries but also generated scriptoria in which books were copied. The Carolingian revival of culture in the last half of the eighth century renewed the scholarly activity of interpreting biblical texts and the texts written by the church fathers, generating a consequent increase in copying.
  68. 68. The acceleration, still continuing, of the Western demand for information began in the eleventh century with the appearance of universities, notably a medical school at Salerno and a law school at Bologna. To satisfy the rising number of faculty and student users of books, stationers associated with universities developed a primitive multiple-copy publishing system by lending to clients, for a fee, an exemplar (a university- approved copy) for producing personal copies. Tables of contents and indexes, which began to be added to books of that time, greatly improved retrieval of information from within texts, another boon to scholars.
  69. 69. Two other events fueled the increasing demand for books-the invention of eyeglasses, at the end of the thirteenth century, and the development of silent reading, particularly among the elite of the fourteenth century. For four thousand years, "reading" had meant reading aloud and one book could be shared with many listeners, whereas silent readers needed a copy apiece.
  70. 70. Gutenberg was an inventive genius, but he did not possess the entrepreneurial skill to crown his immeasurably important creation with commercial success; that was accomplished by Johann Fust, who converted Gutenbergs invention into a business enterprise that could exist on the revenue it brought in. Fust, having financed the development of the process of printing from cast type by lending Gutenberg huge sums of money, none of which was left after Gutenberg finished printing his famous Bible, brought a successful suit for foreclosure, thereby acquiring Gutenbergs shop, equipment, tools, inventory, and supplies. He successfully transformed the moribund printshop into the first major publishing business. The publishing of literally millions of copies of books printed from cast type in the last third of the fifteenth century attests to the volume of societys pent-up demand for book information and the success of the printing press in supplying it.
  71. 71. The oldest known newspaper sheets were printed in the Netherlands in 16o5, the first British newspaper appeared in 1621, and the first Paris weekly began publication in 1631; the Swedish court paper started publication fourteen years later and has continued ever since, making it the oldest surviving newspaper. In 1665 the first journals appeared: the Journaldes Ssavans, published in Paris by the Academie des Sciences, and the Philosophical Transactions of the Royal Society, published in London, where it still continues.
  72. 72. Major modifications to the fifteenth-century Gutenberg system of hand composition of type and printing on a wooden press did not come until the nineteenth century. In the first year or two of the nineteenth century, Charles, Third Earl Stanhope, invented the all-metal press. A dozen years later Friedrich Koenig built the first steam-powered press for the Times; Koenigs invention, which came to be known as the flatbed cylinder press, would make eleven hundred impressions an hour. In 1846 in the United States Richard Hoe invented the first rotary press, which could print up to two thousand impressions an hour per "feeder." In 1886 Ottmar Mergenthaler produced the first really successful mechanized compositor, All four the Linotype linecasting machine. inventions were direct responses to societal pressure for increased speed in the dissemination of information.
  73. 73. Once operational, a system acquires momentum, but its replacement of the previous system is not immediate; to take one example, the roll-form book persisted for four centuries after the successful introduction of the codex.
  74. 74. Since Aristotle men have been aware that the thought processes-meditation, judgment, creation, and invention-require knowledge input if they are to be productive. Learning from sources beyond ones personal experience requires accumulation of knowledge provided by others. The book, and its offspring the periodical, which hold more knowledge than one human memory can retain, have long served as extensions to human memories.
  75. 75. Like biological evolution, technological evolution is predictable only for very short periods of time, largely because the elements required for successful innovation are many and complex. The Evolution of the Book cannot foretell informational systems of the twenty-first century except to say that they will be supplying information more effectively than the Gutenberg system.
  76. 76. Origin and Development of Writing Of the only three ways to convert spoken language into writing, the first and simplest is to draw a picture to represent a word; for example, a line drawing of a man represents the word "man." Thousands of these pictograms are required to record a significant amount of information. The second method is syllabic, in that one sign, or several signs put together, can represent the sound of a word; syllabic writing requires at most only a few hundred signs. With the third method, alphabetic writing, sounds of words can be assembled from little more than a couple of dozen signs.
  77. 77. Much communication in modern books is nonverbal; machine designs and electronic circuitry are but two of hundreds of examples. Another is maps, which were the first type of nonverbal "writing." The earliest known map, depicting a Sumerian estate, was done in the last quarter of the third millennium. The first urban map, done about 15oo B.C., is of the Mesopotamian city of Nippur. To communicate in words the reality of the information in this map would be impossible. The visual conception and depiction of a map was the first major innovation in the book after the invention of writing.
  78. 78. One immediate result of the invention of writing was training in writing and reading (in the early centuries undoubtedly by the apprenticeship system), the earliest evidence of instruction being lists of words on clay tablets from about 3000 B.C. For the next five hundred years the development of schools, each called a "tablet house" in Sumerian, was slow, as was that of writing itself; nevertheless, pedagogical treatises had come into being by 2500 B.C., and during the second half of the third millennium schools had developed a regularized system of teaching. The chief objective of the schools was the preparation of boys to become "scribes," to use the designation Sumerians gave their administrators; an analogy might be made to the colleges established in colonial America to train young men for the ministry. There were, it might be noted, only a few contemporary mentions of women scribes. Cities, even the earliest ones, needed administrators who could read and write in order to maintain records of income, expenditures, equipment, buildings and their maintenance, taxes, and construction. Scribes, and students in preparation to become scribes, belonged to the elite of Sumerian society; an analysis of the parents of some five hundred scribes revealed that the fathers of students were governors, priests, managers, supervisors, accountants, and archivists.
  79. 79. tablets, came into being. The best-documented archive, the Royal Archive at Ebla, in northern Syria, contained fifteen thousand tablets and fragments written in the Eblaite language using cuneiform signs. The archive room, measuring only 5.Io by 3.55 meters, was housed in a structure designated as Royal Palace G, which was destroyed by fire about 2250 B.c. The tablets had been stored on three wooden shelves, each o.8 meters deep, on three sides of the room. The vertical distance between shelves was half a meter. Giovanni Pettinato, the epigrapher at Ebla, "ascertained that the area of the north wall contained texts of a lexical character, while the east sector was reserved for the tablets of a commercial nature. It seems, therefore, that the scribes had ordered the material also, and perhaps chiefly, on a basis of content . . . a fact of considerable importance for library science."9 Indeed it was, for such shelving of library materials under broad subjects persisted until the last years of the nineteenth century.
  80. 80. Like the clay tablet and the papyrus-roll book, the electronic book employs a technology that was brought into being primarily to resolve problems of record keeping by administration and commerce. The first computer (1945) was built for the U.S. Army and the second (1949) by Cambridge University. Sales of early computers were a BINAC to the Northrup Aircraft Company and an ERA iioi to the Georgia Institute of Technology, both in 195o; a Ferranti Mark Ito Manchester University and a UNIVAC Ito the U.S. Bureau of the Census in 1951; and three ERA 11025 to the U.S. Air Force in 1952. In April 1953, IBM announced its 701 Calculator, and later that year J. Lyons and Company, a British catering firm, announced full business data processing services, such as accountancy and inventory control, by its LEO computer. Once again, the needs of business and government fostered a basic technology for book production.
  81. 81. Electronic Book System To be acceptable, the future electronic-book device should possess at least six specifications: (1) its legibility should be better than that of the most legible books; (2) its display should accommodate at minimum the five hundred words printed on an average six- by-nine-inch book page; (3) its size and weight should both be less than those of an average novel; (4) it should be possible to hold, manipulate, and read with one hand; (5) its one-time cost should be less than the average price of a novel; and (6) it should be able to access text in any one of millions of databases anywhere and at any time.
  82. 82. The primary goal of an electronic-book system should be to enable users to assemble personal libraries for their own purposes from material stored in remote databases, or on their own reading devices, or from compact discs.
  83. 83. So it is important to remember that, for the most part, statistics do not provide useful information about each individuals experience.
  84. 84. Statistics are values derived from sample data, whereas parameters are values that are either derived from, or applied to, population data.
  85. 85. Device are species.
  86. 86. device
  87. 87. >
  88. 88. Device are species.

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