HxRefactored - Mashery - Chuck Freedman

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HxRefactored - Mashery - Chuck Freedman

  1. 1. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Finding a Healthy Match: Innovate with the Right Platform Chuck Freedman @chuckstar API Strategist & Director, Vertical Insights May 14, 2014 HxRefactored  2014  
  2. 2. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y o  Who am I? Who are you? o  Why this talk? o  When is a platform needed? o  What to look for in a platform o  Q&A 2 Agenda Chuck  Freedman  @chuckstar  
  3. 3. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y o  Working with APIs since 2005 at Y! Maps o  Built several platforms before joining Mashery’s Strategy Services team o  Work with many of our healthcare customers, offering strategy, best practices and industry insight. 3 Who am I? Chuck  Freedman  @chuckstar  
  4. 4. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y o  Own/manage a platform? o  Support a platform? o  Customers of a platform? 4 Who are you? Chuck  Freedman  @chuckstar  
  5. 5. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y •  APIs are equally powerful for providers as they are for customers, developers and entrepreneurs. •  Spend much time advising platforms on being appealing and valuable to customers & developers. •  Help customers, developers and users of APIs know what to look for! 5 Why this talk? Chuck  Freedman  @chuckstar  
  6. 6. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y 6 When is a platform needed? Chuck  Freedman  @chuckstar   Device  Data   Applica2on  Data   Sync  Data   Health  Services   EHR/EMR   •  Use APIs to access or share data with or to providers.
  7. 7. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y What to look for in a platform Chuck  Freedman  @chuckstar  
  8. 8. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Let’s discuss 8 things you should look at when considering a platform. Since APIs have made doing business so much easier… 8 What to look for in a platform Chuck  Freedman  @chuckstar   We’ll use iconic 80s entrepreneur Brantley Foster / Carlton Whitfield as our guide.
  9. 9. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Just getting an introduction used to be challenging. 9 1. Welcoming API portal Chuck  Freedman  @chuckstar  
  10. 10. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y https://validic.com/developers/ engages developers with a question and presents clear value options. 10 1. Welcoming API portal Chuck  Freedman  @chuckstar  
  11. 11. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y https://www.mapmyapi.com/ literally welcomes partners and has dedicated resources to work out partner and business relationships. 11 1. Welcoming API portal Chuck  Freedman  @chuckstar  
  12. 12. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Developer key review is good, but self-service can be better. 12 2. Easy onboarding Chuck  Freedman  @chuckstar  
  13. 13. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y https://www.mapmyapi.com/member/register uses Mashery to give instant access to APIs. 13 2. Easy onboarding Chuck  Freedman  @chuckstar  
  14. 14. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Getting developer and business support shouldn’t be scary. 14 3. Evidence of great support Chuck  Freedman  @chuckstar  
  15. 15. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y http://dev.fitbit.com/ uses Google Groups and is very active with feature requests and community support. 15 3. Evidence of great support Chuck  Freedman  @chuckstar  
  16. 16. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Look for platforms that provide great documentation. 16 4. Great documentation Chuck  Freedman  @chuckstar  
  17. 17. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y http://developer.greenwaymedical.com/io-docs - is interactive documentation, letting you sample calls and view live data responses. 17 4. Great documentation Chuck  Freedman  @chuckstar  
  18. 18. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Review terms of service and usage plans to realize what platform dependencies will mean for your business. 18 5. Understand cost and value Chuck  Freedman  @chuckstar  
  19. 19. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y http://developer.foodessentials.com/page/pricing details pricing options over various usage tiers of their platform. 19 5. Understand cost and value Chuck  Freedman  @chuckstar  
  20. 20. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Look for platforms that have reached a critical mass with users and have demonstrated solid relationships. 20 6. Platform’s track record and future Chuck  Freedman  @chuckstar  
  21. 21. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y http://www.athenahealth.com/marketplace/ demonstrates a growing ecosystem with an increasing number of service offerings. 21 6. Platform’s track record and roadmap Chuck  Freedman  @chuckstar  
  22. 22. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Sometimes access and documentation aren’t enough. 22 7. Help getting up and running Chuck  Freedman  @chuckstar  
  23. 23. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y http://developer.runkeeper.com/healthgraph/app-ideas provides app ideas, detailed best practices and other developer tools. 23 7. Help getting up and running Chuck  Freedman  @chuckstar  
  24. 24. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y https://jawbone.com/up/developer/tools provides iOS starter code and features submissions from the community. 24 7. Help getting up and running Chuck  Freedman  @chuckstar  
  25. 25. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Once integrated, how will your application and/or relationship be handled? 25 8. Embracing your application Chuck  Freedman  @chuckstar  
  26. 26. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y https://developer.carepass.com/app_submission features exceptional app submission and showcase. 26 8. Embracing your application Chuck  Freedman  @chuckstar  
  27. 27. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Apps integrated with CarePass are featured to users on http://www.carepass.com/. 27 8. Embracing your application Chuck  Freedman  @chuckstar  
  28. 28. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y It’s not that hard to find opportunity with platforms. 28 Know where to look for opportunity Chuck  Freedman  @chuckstar  
  29. 29. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y 29 Know where to look for opportunity -­‐  Story  of  Digital  Health   -­‐  h?p://storyofdigitalhealth.com/api/   -­‐  ProgrammableWeb   -­‐  h?p://www.programmableweb.com/category/all/ apis?keyword=health   -­‐  Mashery’s  open  and  partner  API  directory   -­‐  h?p://developer.mashery.com/apis#health   Chuck  Freedman  @chuckstar  
  30. 30. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y 1.  Conveys a welcoming API Portal 2.  Provides easy onboarding 3.  Has evidence of great support 4.  Lists great documentation 5.  Understand cost and value 6.  Know platform’s track record & future 7.  Helps you get up and running 8.  Willing to embrace your application 30 Recap: What to look for in a platform Chuck  Freedman  @chuckstar  
  31. 31. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y Q&A – Thank you! Chuck  Freedman  @chuckstar  
  32. 32. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y 32

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