HxRefactored - Mad*Pow - Amy Cueva

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  • 1. 1   @Amy Cueva   @MadPow - Founder & Chief Experience Officer @HxRefactored - Chair of Design Track Designing an Ecosystem of Care
  • 2. Design can help improve the human condition.
  • 3. 3   Meet Jim.
  • 4. 4   I was overwhelmed, confused, and alone. There was no one to talk to. I didn t know what I should do first or what to expect.” “
  • 5. 5   Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. - World Health Organization
  • 6. 6   Emotion matters.
  • 7. 7   It’s in our best interest to help Jim.
  • 8. Masseuse PCP Support Network: Friends & Family Pharmacist Lawyer Chiropractor Health Coach CSR CSR CSR HR Cardiologist Nurse Therapist Weight Watchers Gym Lobbyists Social Worker Politicians Lob Patient Advocate Translator Financial Entities Transportation Service Heart Health Start Up Hospital Network Hospital Cardiology Lab Pharmacy Pharma PBM Insurance Company Insurer for Hospital Federal Government HHS FDA CDC Legislature xecutive Branch Employer Condition Management Companies Information: Google, Web MD, YouTube, iTunes Condition Management Start Up Walk in Clinic Organizations & Non-Profits Health Tech He Exch S Gove Local Agencies Health Communications Patient Community Who will help Jim?
  • 9. 9   That need is neither our responsibility nor one that will be mitigated anytime soon in the industry.” “
  • 10. The health ecosystem Masseuse PCP Support Network: Friends & Family Pharmacist Lawyer Chiropractor Health Coach CSR CSR CSR HR Cardiologist Nurse Therapist Weight Watchers Gym Lobbyists Social Worker Politicians Lob Patient Advocate Translator Financial Entities Transportation Service Heart Health Start Up Hospital Network Hospital Cardiology Lab Pharmacy Pharma PBM Insurance Company Insurer for Hospital Federal Government HHS FDA CDC Legislature xecutive Branch Employer Condition Management Companies Information: Google, Web MD, YouTube, iTunes Condition Management Start Up Walk in Clinic Organizations & Non-Profits Health Tech He Exch S Gove Local Agencies Health Communications Patient Community
  • 11. Design an ecosystem focused on care.
  • 12. 12   You think partnership is the answer? Many people have spent a lot of money trying and got nowhere. It simply won’t work.” “
  • 13. 13   No.
  • 14. 14   Why?
  • 15. 15   Why Not?
  • 16. 16   What if?
  • 17. How can we identify & address unmet needs?
  • 18. Do Research! It is the core of human-centered design.
  • 19. Allow ourselves to feel.
  • 20. Envision their journey.
  • 21. Widen our lens.
  • 22. Look for feelings, triggers, transitions, opportunities & patterns.
  • 23. I didn’t know. I know I should. I want to, but I can’t.
  • 24. Whose responsibility is this need? Look for orphaned needs.
  • 25. shared values + shared action = shared profit (financial & social) - Cindy Gallop
  • 26. I know. I will. I can.
  • 27. Evidence-based maternity decision making for PregnantMe
  • 28. CVS   Unified consumer experience strategy for CVS Caremark
  • 29. A Virtual Doctor’s Visit for MGH Patients
  • 30. Joslin   Digital diabetes weight management
  • 31. What Motivates? CDC Designs for Medication Adherence
  • 32. HotSeat   HOTSEAT tackles sitting disease through behavior change and game design
  • 33. Great things are happening but... We can do more.
  • 34. For Jim. Photo Credits My Room – Michael Wyszomierski Coffee For One – David Hodgson Star Cluster – HuntingDesigns Dreaming above the Clouds – Becca Fawley @Amy Cueva  @MadPow - Founder & Chief Experience Officer @HxRefactored - Chair of Design Track