Strategic communication skills hammad siddiqui, deputy director - cipe
1. Define communication objectives
2. Draft a communication policy
3. Check your social media readiness
There are few opportunities in this city. But we need to
create more and to do that we need government to
work with us. Youth is an integral part of our society.
There are increasing number of job applications with
no experience. Creating opportunity for these people is
important. But economy is performing poorly and its
difficult for businesses to survive.
We need to think about economic growth so that more
jobs can be offered to educated youth and more taxes
are collected. Government needs to help us reduce
corruption in our society. We will work together to
solve issues of our community.
Your Message is not understood
You do not understand your audience
Your message is not clear and concise
Key points are not repeated frequently
Your words are not impactful
Your voice is distorted due to existing noise
You do not call to simple actions and
Careful if you are:
• Finishing others’ sentences
• Preparing our response before someone has
• Multitasking while ‘listening’
• Filtering content or meaning based on the
• Me Me Me instead of We!
Creating A Story from Rubble
• Select a legislative reform your group wishes
• Select a set of 10 powerful words and two
• Prepare a short and powerful message for
– Your Members
• Start with STAFF and board
Do they know what their job is
What is institutional vision
What is institutional direction
Everyone speaks the same language – (lines to take)
Who is your spokes person
Diplomatic responses (not lies)
Stories about both success and failures
KYC (People you want to communicate with)
Mastering your Facts
What must not be discussed
20 Points to Consider
Appoint an official spokes person
Improve internal and external communications by developing:
clear messaging, focused and repeated
3. Be proactive in demonstrating members’ successes
4. Explore new ways of helping to promote members’ businesses
5. Promote the chamber’s website at every opportunity as the place
to vote and or comment on chamber advocacy issues and
6. Develop social media communication platform.
7. Continue obtaining feedback through direct communications
(telephone, focus groups, website, surveys, social media)
8. Initiate more two-way communications with members
9. Image building and membership value
10. Develop initiatives to increase and maintain members
Develop strategic partnerships that are linked to strategic
2. Maintain and strengthen networking programs and services
3. Offer more professional development sessions
4. Build member relationships and network
5. Design effective advocacy campaigns
6. Take stand on positions locally, provincially, and nationally
7. Strengthen partnerships with other chambers on regional issues
8. Focus on chamber’s core strengths and mandate for business
9. Meet with elected officials on a regular basis, also meet with the
10. Become more responsive on issues
• Social Media is changing the way humans
interact & communicate
• Removing barriers like geography & language
• Democratizing the world’s information
How Social Media Can Help Business
If you are not on
social media, you do
Ideas – How can you use Social Media?
• Engaging members
• Engaging non-members (for membership
• Spreading information (Webinars)
• Communicating with other chambers (or chamber
• Communicating with politicians
• Promoting events
• Recognizing members
• Engaging media
• Soliciting opinion (Surveys)
• Creating forums (online communities)
Self Diagnostic on Social Media Readiness
Have you ever contributed to a blog?
Does your organization have a social media account in any of the following?
If yes, is there a dedicated staff that manages it?
Does your company have a blog?
Have you ever made a comment on a social network site?
Does your company have a personal facebook page?
Is it updated every 24 hours?
Have you ever uploaded a video on any social media site?
Have you texted in the past 24 hours?
Do you personalize email blast to your customers?
Does your website have social media buttons?
Does your website have sitemap?
Does your company website have video links?
Have you ever participated in social media discussion?
Did you visit your website in the past 7 days?
Is your website optimized for organic search?
Do you know if your competitors have social media presence?
Will you face resistance if you introduce a comprehensive and fully integrated social media marketing
Social Media Readiness Scoring Guide
• Every question has 5 marks for yes.
• Questions, 5, di, 9, 13, and 15 will have -10 negative
marking for NO.
• Below 30 marks (living in caves)
• 50 marks (really hard and concentrated efforts are
• 60-80 (can catch-up with dedicated efforts)
• 100 (you are almost there)
• 110 or above (well done)
Social Media Policy
– Why are we using social media (what are our objectives, what are we going to
– What resources will be deploy
• Financial resources
• Human resources
How will internal buy-in be created
How will manage social media accounts
What information is not for public consumption
Role of employees in using social media for official purpose
Social media code of conduct
Do you have a code?
Did all your staff members and board members read and signed it?
What is your organization's liability should an employee post something questionable?
Is there a process to deal a mistake?
Social Media Strategy
– Who are the Target audience
– Which social media channels will be used
• Specific use of
Microblogging such as Twitter
Social bookmarking services
What message will be pushed
Who will be followed
Who will be blocked
Engaging in debate
• What kind of debate
• If yes, who will moderate
• Damage control strategy
• What must not be done (restrictions)
A bad website will have;
Poor color scheme
Poor text size
Poor information (outdated information)
Poor graphics and images (or only images)