Session Objectives
1. Define communication objectives
2. Draft a communication policy
3. Check your social media readiness
There are few opportunities in this city. But we need to
create more and to do that we need government to
work with us. Yo...
Turn your paper
with me
Do you think I failed to
communication
Why you all did not get the exact
message?
70 % of our communication efforts are:
• misunderstood
• misinterpreted
• rejected
• distorted or
• not heard
50%

45%

45%

40%
35%
30%

30%
25%

20%

16%

15%
10%

9%

5%

0%
Writing

Reading

Speaking

Listening
50%

45%

45%

40%
35%
30%

30%
25%

20%

16%

15%
10%

9%

5%

0%
Writing

Reading

Speaking

Listening
FLUFFY
There is a ditch right behind you
Several Messages – Less Time!
Can you hit this point
again and again

Messages

Time
FRUIT
List some mediums of
communication you use at your
chamber
Medium of Communication
•
•
•
•
•
•
•

Media Briefings
Newsletter
Press Releases
Public Speaking
Website
Email
Fax

•
•
•
...
Who do you
communicate
with?
•
•
•
•
•
•
•

Members
Governments
Partners
Opponents
Media
General Public
Sneezers
Your Message is not understood
because:







You do not understand your audience
Your message is not clear and con...
Biggest Challenge
Careful if you are:
• Finishing others’ sentences
• Preparing our response before someone has
completed speaking
• Multita...
Power of Words!
Creating A Story from Rubble
• Select a legislative reform your group wishes
to push.
• Select a set of 10 powerful words ...
Communication Policy
• Start with STAFF and board
–
–
–
–

•
•
•
•
•
•

Do they know what their job is
What is institution...
20 Points to Consider
1.
2.

Appoint an official spokes person
Improve internal and external communications by developing:...
1.

Develop strategic partnerships that are linked to strategic
directions
2. Maintain and strengthen networking programs ...
Are You Googleable?
Social Media is an
internet based
interactive medium
of communication.
How Social Media is Impacting
our lives?
Targetting vs Engaging
Emergence of Alternative Media
its live – its hot – its instant
Its the fastest growing medium for communication
Social Media is VIRAL
• Social Media is changing the way humans
interact & communicate
• Removing barriers like geography & language
• Democrati...
How Social Media Can Help Business
Association?

Influencing

Engagement
If you are not on
social media, you do
not exist!
Ideas – How can you use Social Media?
• Engaging members
• Engaging non-members (for membership
development)
• Spreading i...
Self Diagnostic on Social Media Readiness
1.
2.

3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.

Have you ever contribut...
Social Media Readiness Scoring Guide
• Every question has 5 marks for yes.
• Questions, 5, di, 9, 13, and 15 will have -10...
Social Media Policy
– Why are we using social media (what are our objectives, what are we going to
achieve)
– What resourc...
Social Media Strategy
– Who are the Target audience
– Which social media channels will be used
• Specific use of
–
–
–
–
–...
Your Website
A bad website will have;
•
•
•
•
•
•

Poor layout
Poor color scheme
Poor nevigationability
Poor text size
Poo...
Your Social Media
Basic Analysis Of Social Media Sucess

• Number of fans
• Frequency of updates
• Quality of information
• Engagement
Starting a Chamber Blog
•
•
•
•

What kind of stories
Why blog (improves google search)
Gives recognition
Creates member’s...
Strategic communication skills   hammad siddiqui, deputy director - cipe
Strategic communication skills   hammad siddiqui, deputy director - cipe
Strategic communication skills   hammad siddiqui, deputy director - cipe
Strategic communication skills   hammad siddiqui, deputy director - cipe
Strategic communication skills   hammad siddiqui, deputy director - cipe
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Strategic communication skills hammad siddiqui, deputy director - cipe

  1. 1. Session Objectives 1. Define communication objectives 2. Draft a communication policy 3. Check your social media readiness
  2. 2. There are few opportunities in this city. But we need to create more and to do that we need government to work with us. Youth is an integral part of our society. There are increasing number of job applications with no experience. Creating opportunity for these people is important. But economy is performing poorly and its difficult for businesses to survive. We need to think about economic growth so that more jobs can be offered to educated youth and more taxes are collected. Government needs to help us reduce corruption in our society. We will work together to solve issues of our community.
  3. 3. Turn your paper with me
  4. 4. Do you think I failed to communication Why you all did not get the exact message?
  5. 5. 70 % of our communication efforts are: • misunderstood • misinterpreted • rejected • distorted or • not heard
  6. 6. 50% 45% 45% 40% 35% 30% 30% 25% 20% 16% 15% 10% 9% 5% 0% Writing Reading Speaking Listening
  7. 7. 50% 45% 45% 40% 35% 30% 30% 25% 20% 16% 15% 10% 9% 5% 0% Writing Reading Speaking Listening
  8. 8. FLUFFY
  9. 9. There is a ditch right behind you
  10. 10. Several Messages – Less Time! Can you hit this point again and again Messages Time
  11. 11. FRUIT
  12. 12. List some mediums of communication you use at your chamber
  13. 13. Medium of Communication • • • • • • • Media Briefings Newsletter Press Releases Public Speaking Website Email Fax • • • • • • • • Meetings Publications /Adverts Letters Exhibitions Phone Calls Partners Radio /TV Posters
  14. 14. Who do you communicate with?
  15. 15. • • • • • • • Members Governments Partners Opponents Media General Public Sneezers
  16. 16. Your Message is not understood because:       You do not understand your audience Your message is not clear and concise Key points are not repeated frequently Your words are not impactful Your voice is distorted due to existing noise You do not call to simple actions and decisions
  17. 17. Biggest Challenge
  18. 18. Careful if you are: • Finishing others’ sentences • Preparing our response before someone has completed speaking • Multitasking while ‘listening’ • Filtering content or meaning based on the speaker • Me Me Me instead of We!
  19. 19. Power of Words!
  20. 20. Creating A Story from Rubble • Select a legislative reform your group wishes to push. • Select a set of 10 powerful words and two powerful sentences. • Prepare a short and powerful message for – Your Members – Media – Government
  21. 21. Communication Policy • Start with STAFF and board – – – – • • • • • • Do they know what their job is What is institutional vision What is institutional direction Everyone speaks the same language – (lines to take) Who is your spokes person Diplomatic responses (not lies) Stories about both success and failures KYC (People you want to communicate with) Mastering your Facts What must not be discussed
  22. 22. 20 Points to Consider 1. 2. Appoint an official spokes person Improve internal and external communications by developing: clear messaging, focused and repeated 3. Be proactive in demonstrating members’ successes 4. Explore new ways of helping to promote members’ businesses 5. Promote the chamber’s website at every opportunity as the place to vote and or comment on chamber advocacy issues and opportunities 6. Develop social media communication platform. 7. Continue obtaining feedback through direct communications (telephone, focus groups, website, surveys, social media) 8. Initiate more two-way communications with members 9. Image building and membership value 10. Develop initiatives to increase and maintain members
  23. 23. 1. Develop strategic partnerships that are linked to strategic directions 2. Maintain and strengthen networking programs and services 3. Offer more professional development sessions 4. Build member relationships and network 5. Design effective advocacy campaigns 6. Take stand on positions locally, provincially, and nationally 7. Strengthen partnerships with other chambers on regional issues 8. Focus on chamber’s core strengths and mandate for business 9. Meet with elected officials on a regular basis, also meet with the opposition 10. Become more responsive on issues
  24. 24. Are You Googleable?
  25. 25. Social Media is an internet based interactive medium of communication.
  26. 26. How Social Media is Impacting our lives?
  27. 27. Targetting vs Engaging
  28. 28. Emergence of Alternative Media its live – its hot – its instant Its the fastest growing medium for communication
  29. 29. Social Media is VIRAL
  30. 30. • Social Media is changing the way humans interact & communicate • Removing barriers like geography & language • Democratizing the world’s information
  31. 31. How Social Media Can Help Business Association? Influencing Engagement
  32. 32. If you are not on social media, you do not exist!
  33. 33. Ideas – How can you use Social Media? • Engaging members • Engaging non-members (for membership development) • Spreading information (Webinars) • Communicating with other chambers (or chamber leaders) • Communicating with politicians • Promoting events • Recognizing members • Engaging media • Soliciting opinion (Surveys) • Creating forums (online communities)
  34. 34. Self Diagnostic on Social Media Readiness 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Have you ever contributed to a blog? Does your organization have a social media account in any of the following? 1. Twitter 2. Linkedin 3. You tube 4. Facebook 1. If yes, is there a dedicated staff that manages it? Does your company have a blog? Have you ever made a comment on a social network site? Does your company have a personal facebook page? 1. Is it updated every 24 hours? Have you ever uploaded a video on any social media site? Have you texted in the past 24 hours? Do you personalize email blast to your customers? Does your website have social media buttons? Does your website have sitemap? Does your company website have video links? Have you ever participated in social media discussion? Did you visit your website in the past 7 days? Is your website optimized for organic search? Do you know if your competitors have social media presence? Will you face resistance if you introduce a comprehensive and fully integrated social media marketing policy?
  35. 35. Social Media Readiness Scoring Guide • Every question has 5 marks for yes. • Questions, 5, di, 9, 13, and 15 will have -10 negative marking for NO. • Results: • Below 30 marks (living in caves) • 50 marks (really hard and concentrated efforts are required ) • 60-80 (can catch-up with dedicated efforts) • 100 (you are almost there) • 110 or above (well done)
  36. 36. Social Media Policy – Why are we using social media (what are our objectives, what are we going to achieve) – What resources will be deploy • Financial resources • Human resources – – – – – – How will internal buy-in be created How will manage social media accounts What information is not for public consumption Redressing strategy Role of employees in using social media for official purpose Social media code of conduct • • • • Do you have a code? Did all your staff members and board members read and signed it? What is your organization's liability should an employee post something questionable? Is there a process to deal a mistake? – Disclaimers
  37. 37. Social Media Strategy – Who are the Target audience – Which social media channels will be used • Specific use of – – – – – – – – – – – Facebook Microblogging such as Twitter Social bookmarking services Blogs Linkedin YouTube Flicker What message will be pushed Who will be followed Who will be blocked Engaging in debate • What kind of debate • If yes, who will moderate • Damage control strategy • What must not be done (restrictions)
  38. 38. Your Website A bad website will have; • • • • • • Poor layout Poor color scheme Poor nevigationability Poor text size Poor information (outdated information) Poor graphics and images (or only images)
  39. 39. Your Social Media
  40. 40. Basic Analysis Of Social Media Sucess • Number of fans • Frequency of updates • Quality of information • Engagement
  41. 41. Starting a Chamber Blog • • • • What kind of stories Why blog (improves google search) Gives recognition Creates member’s trust

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