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How Technology Talks

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How technology change the way we tell stories in advertising

How technology change the way we tell stories in advertising

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  • 1. HOW TECHNOLOGY TALKS How technology change the way we tell stories in advertising
  • 2. OgilvyOne is the world’s pre-eminent Customer Engagement Agency ...
  • 3. We turn big ideas and data insights into personal experiences
  • 4. NGUYEN TIEN HUY CHIEF DIGITAL OFFICER OVER 10YEARS CREATING BRAND EXPERIENCES
  • 5. WHAT DO WETALK ABOUT TODAY? DIGITAL MARKETING AGAIN?
  • 6. WHAT DO WETALK ABOUT TODAY? DIGITAL INNOVATION
  • 7. THE OLD DAYS
  • 8. STORYTELLING
  • 9. First officialTVC in the world STORYTELLING
  • 10. BRAND STORIES
  • 11. PEOPLE STORIES BRAND STORIES OR
  • 12. PEOPLE STORIES BRAND STORIES TECHNOLOGY
  • 13. PEOPLE STORIES TECHNOLOGY IS AN ENABLER TO
  • 14. HEXOS VOICEFORALL
  • 15. AGENCIES NEEDTO LOOK BEYOND STORYTELLING AND TAKETHEIR CUES FROM SOFTWARE DEVELOPERS REI INAMOTO CHIEF CREATIVE OFFICER / AKQA
  • 16. HOW AN IDEA CAME TO LIFE ART COPY
  • 17. WILL IT CHANGE? ART COPY TECH
  • 18. WHAT IS CREATIVE TECHNOLOGIST?
  • 19. DIGITAL TOOLKIT A FEWYEARS AGO HTML Flash Video Databases What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
  • 20. DIGITAL TOOLKIT NOW HTML Flash Databases Facebook Geo-location Multi-touch interfaces Voice recognition ... Mobile NFC AR QR SmartTVs Tablets Kinect ... What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
  • 21. INTHE WORLD OF ART AND COPY EVERYTHING IS POSSIBLE NOW WITH TECH, IS IT?
  • 22. Nike: Fuelband
  • 23. Ballantine’s: T-shirt OS
  • 24. Nestlé: Dolce Gusto
  • 25. WELCOMETO ERA OF EXECUTION
  • 26. WHO CAN SAY IT’S POSSIBLE???
  • 27. CREATIVE TECHNOLOGIST ISTHE ONE WHO CREATES ART AND COPY WITH 1S AND 0S
  • 28. CREATIVE TEAM BECOME INVENTORS
  • 29. ROLE OF CREATIVE TECHNOLOGIST?
  • 30. KEEP UP TO DATE WITH NEWTECHNOLOGIES AND SEE POTENTIAL OF GREAT IDEAS
  • 31. WORK WITH ART AND COPY IN CONCEPTING
  • 32. BUILD PROTOTYPESTO DEMONSTRATE IDEAS
  • 33. OVERSEE PRODUCTION
  • 34. WHERE TO FIND THEM?
  • 35. HARD!!!
  • 36. INSPIRE TECH PEOPLE OR CREATIVE PEOPLE?
  • 37. PEOPLE WHO LOVE EXPERIMENT
  • 38. PEOPLE WHO IS MULTI- TASKING
  • 39. PEOPLE WHO CAN
  • 40. INSPIRE THE MARKET
  • 41. BRING REAL VALUE
  • 42. INVENT SOMETHING
  • 43. THANKYOU! Facebook: Huy Pencil Website: www.pencil.vn

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