Since 1999, we’ve been at the forefront of the search and performance media industry. It’s an industry which has grown up and evolved at such pace that, every now and then, we like to take a little breather and impart some of that knowledge contained within Huskies.
Although a maturing industry, there are still questions around retargeting (or ‘remarketing’ as Google have stamped it) and how to get the best out of it. With that in mind, we’ve decided to put this SlideShare together to showcase what a well thought-out retargeting strategy looks like, how you should approach the development of such and what it can achieve.
We’ve all been stalked by random ads for food blenders and sports bras at one stage or another. Truth is, this is often the only perception of what retargeting is to some. For those involved in campaign set-up, there will always be those who simply think it’s just a case of adding a pixel to your site and sitting back. In both cases, a poorly strategised and managed campaign can do more harm than good.
So let’s make the world a better place through clever retargeting - for you and your audience!