March 2014
Trine Tirsgaard, Director consumer marketing Western Europe
2
30% Music Producer /
25% Fashion Designer /
20% Singer /
10% Skateboarder /
10% YouTube Innovator /
5% Sculpture Artist
...
3
As a category we
have become a
little predictable
haven’t we….
FROM
THROWING PEBBLES
CUSTOMERS
MESSAGES - SAYING
INTERNAL ECOSYSTEM
TO
BIGGER WAVES
CONTRIBUTORS
EXPERIENCES - DOING
FULL...
Buy Office 365?
Give me the
one reason..
Invite Engage Amplify
Invite to inspire
Qualify traffic through
trusted media letting
customers access
relevant data. Have...
Creative
Creative execution O365
Targeted approach - a new digital motor to increase the relevance and engagement AND
TO LEARN FROM CUSTOMER BEHAVIOR
Proje...
Drive perception
of O365
Move the generic
concepts of
"Productivity in the
cloud" to
“This is your office
solution" - less...
Page views
new/returnin
g
Unique
Visits
Page views /
Visit
Linkedin
CTR/AVG
LP CTR/AVG
Average
Time on Site
Bounce
Rate/AV...
Volume login via LinkedIn (
1
2
Ekslusivt Linkedln indblik_TrineTirsgaard
Ekslusivt Linkedln indblik_TrineTirsgaard
Ekslusivt Linkedln indblik_TrineTirsgaard
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Ekslusivt Linkedln indblik_TrineTirsgaard

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Ekslusivt Linkedln indblik_TrineTirsgaard

  1. 1. March 2014 Trine Tirsgaard, Director consumer marketing Western Europe
  2. 2. 2 30% Music Producer / 25% Fashion Designer / 20% Singer / 10% Skateboarder / 10% YouTube Innovator / 5% Sculpture Artist Tell me I’ll forget Show me I might remember Involve me and I’ll understand!
  3. 3. 3 As a category we have become a little predictable haven’t we….
  4. 4. FROM THROWING PEBBLES CUSTOMERS MESSAGES - SAYING INTERNAL ECOSYSTEM TO BIGGER WAVES CONTRIBUTORS EXPERIENCES - DOING FULL ECO ALIGNMENT
  5. 5. Buy Office 365? Give me the one reason..
  6. 6. Invite Engage Amplify Invite to inspire Qualify traffic through trusted media letting customers access relevant data. Have them participate when they are most likely to be open and involved. Engage We engage via tools and user scenarios that specifies directly to their industry Amplify Trust and customer driven content drive leads. Commercial impact and amplification through ambassadors and partners.
  7. 7. Creative Creative execution O365
  8. 8. Targeted approach - a new digital motor to increase the relevance and engagement AND TO LEARN FROM CUSTOMER BEHAVIOR Project driven out of Denmark with the WE project team Campaign launch 21st of March of the first markets:
  9. 9. Drive perception of O365 Move the generic concepts of "Productivity in the cloud" to “This is your office solution" - less complex 9 Awareness & grow interest …via localized content, interactive tools and vertical messaging, segmented at specific markets Build on learnings! Learning from interactions! WebTrends to track behavior and understand the audience actions + Postlaunch update Governance Global alignment and adjustment: industry segmentation, industry readiness, use of digital social platforms, governance...
  10. 10. Page views new/returnin g Unique Visits Page views / Visit Linkedin CTR/AVG LP CTR/AVG Average Time on Site Bounce Rate/AVG 33,456 13,600 2.46 0.11/0.08 25/8% 1M 10S 28/40%
  11. 11. Volume login via LinkedIn (
  12. 12. 1 2
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