SxSW Highlights 25. april 2014 - Niels Chr. Møller, Express


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SxSW Highlights 25. april 2014 - Niels Chr. Møller, Express

  1. 1. HUSET MARKEDSFØRING, DIRECT MARKETING BESTYRELSEN Highlights fra SXSW 2014 Morten Hershøj, Thorkild Bjerre, Niels Chr. Møller, Ida Riviére Le Quement, Emil Spangenberg og Kamilla Harritsø København, 25. april 2014
  2. 2. AGENDA From Conference to Festival to Megabrand Emil Spangenberg, Head of Communication, Wonderful Copenhagen Back to Basics Kamilla Harritsø, Chef for R&D, Fynske Medier Making Creativity your Business Morten Hershøj og Thorkild Bjerre, Co-founders, Another Intro til SXSW Interactive Morten Hershøj, Co-founder, Another Niels Chr. Møller, Adm. direktør, Express Mine Top 2 Take-Aways Ida Riviére Le Quement Marketing Manager Forretningsudvikling, Post Danmark Online Privacy og Democray & From Real-Time to Context Driven Communication Niels Chr. Møller, Adm. direktør, Express
  3. 3. HIGHLIGHTS FRA SXSW 2014 Intro to SXSW Interactive
  4. 4. The South by Southwest Conference & Festivals offer the unique convergence of music, films, and emerging technologies To create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. Austin, Texas is the scene Convergence of original music, independent films, and emerging technologies. Tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. Austin, Texas, is the scene. SXSW Co-founder, Louis Black
  5. 5. SXSW Interactive 32.798 deltagere fra 82 lande 1.110 sessions, 2.377 speakers Music 27.991 deltagere fra 82 lande 2.371 acts fra 58 lande 111 festival stages 214 sessions, 811 speakers Film 18.747 deltagere 200 sessions, 566 speakers 216 deltagere fra Danmark, 712 fra Norden Afholdes på ca. 25 forskellige faste lokationer 127 officielle SXSW Parties!
  6. 6. SXSWi An incubator of cutting-edge technologies and digital creativity From hands-on training to big-picture analysis of the future Interactive has become the place to preview the technology of tomorrow today • SXSW Accelerator (Startup Village) • SXSW Gaming Expo • SXSW Trade Show (568 exhibitors) • SXSW Create (Makers, Hackers and DIYers Unite) • Digital Creative Job Market • SXSW Interactive Awards
  7. 7. SXSWi Sessions Types of Sessions: • Keynotes • Featured Sessions (Solo, Dual and Panels) • Core Conversations • Book Readings • Workshops • Future15s • Meet Ups • Mentor Sessions
  8. 8. SXSWi Sessions Session Tracks: • Art, Science and Inspiration • Content and Distribution • Design and Development • Entertainment and Immersion • Film Festivals • Gaming and Create • Global Impact and Policy • Health and Business • Intelligent Future • Social and Privacy • Social and Relationships • Startup Village • SXSports • WTF and Beyond • Work and Career
  9. 9. HIGHLIGHTS FRA SXSW 2014 Online Privacy & Democracy Niels Chr. Møller, Adm. direktør, Express
  10. 10. “They (NSA) are setting fire to the future of the internet. …you guys are all the firefighters” Edward Snowden SXSW 2014
  11. 11. "There has been a military occupation of Internet space“ “We’re all being watched” Julian Assange Spokesman, WikiLeaks SXSW 2014
  12. 12. "We were attacked by the Chinese in 2010 and the NSA in 2013“ Eric Schmidt Google Chairman SXSW 2014 The Internet Is Accelerating Social Change On A Global Scale
  13. 13. What it is A mass electronic surveillance data mining program launched in 2007 by NSA Providers (compelled by law) Allegedly Google, Microsoft, Facebook, Apple, Yahoo, Skype, Youtube, AOL and PalTalk Surveillance E-mails, chat, video, voice photos, stored data, fil transfers, video conferencing, online social networking details etc. PRISM
  14. 14. “In general, the reality is this: If an NSA, FBI, CIA, DIA, etc. analyst has access to query raw SIGNIT [signals intelligence] databases, they can enter and get results for anything they want.“ Edward Snowden International Business Times, 2013
  15. 15. Microsoft to strengthen security over NSA surveillance fears SiteProNews, 2013 Yahoo Launches Post-Snowden Security Boost TechWeek, 2014 Facebook rolls out SSL data encryption for all its web traffic to combat NSA spying techniques Wired, 2014 President Obama to introduce bill that would end NSA's bulk data collection New York Times, 2014 75% of respondents indicated that The Edward Snowden incident has changed their companies’ cybersecurity practices ThreatTrack Security Survey, 2014 The Snowden Effect
  16. 16. The Snowden Effect Merkel's phone may have been monitored 'for over 10 years‘ The Observer, 2013 In wake of Snowden revelations, German Chancellor Angela Merkel proposes secure European web BBC News, 2013
  17. 17. "We are pretty sure the information that is inside of Google right now is safe” Eric Schmidt Google Chairman SXSW 2014 The Internet Is Accelerating Social Change On A Global Scale
  18. 18. “One of the things I would say to a large company is not that you can’t collect any data it is that you should only collect the data and hold it for as long as necessary for the operation of the business” Edward Snowden SXSW 2014
  19. 19. “Government has the ability to deprive you of rights. …They have police powers, they have military powers, they have intelligence powers they can literally kill you, they can jail you, they can surveil you.” “Companies can surveil you to sell you products, to sell you information to other companies. That can be bad, but you have legal records.” Edward Snowden SXSW 2014
  20. 20. “Data should not be collected without people’s knowledge and consent” “Governments are prioritizing data collection. We need to prioritize data security.” “.. encryption does work” Edward Snowden SXSW 2014 The Bottom Line
  21. 21. Hart Research Associates, 2013
  22. 22. Anonymity Is Stagning a Comeback
  23. 23. A Hub for Your Life on the Web FavePersonal allows you to own your data and your online presence while presenting your content as photos, status updates, quotes, links and videos. Owning your Online Identity
  24. 24. You become a firefighter “We need a global constitution – a bill of rights.” Tim Berners-Lee World Wide Web Inventor SXSW 2014
  25. 25. and as a company? You develop a CRM Data Strategy, now!
  26. 26. and as a company? You give your customers Choice, Control and Infos
  27. 27. and as a company? You prioritize data security before data collection
  28. 28. and as a company? This is a marketing-driven job involving board and management!
  29. 29. “I urge you – Make the web that we want” Tim Berners-Lee World Wide Web Inventor SXSW 2014
  30. 30. HIGHLIGHTS FRA SXSW 2014 From Real-Time to Context Driven Communication Niels Chr. Møller, Adm. direktør, Express
  31. 31. Situation Location Time Media Profile Consumption Opinion Experience
  32. 32. What they Say Think Do
  33. 33. The Six Cases of Real-Time Marketing
  34. 34. “The strategy and practice of responding with immediacy to external events and triggers. It’s arguably the most relevant form of marketing, achieved by listening to and/or anticipating consumer interest and needs” (Altimeter Group)
  35. 35. How one little cookie changed the Super Bowl ad game
  36. 36. AMARA’s LAW “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run." Roy Amara Past president of The Institute for the Future
  37. 37. Bridging the Gab between Art, Copy and Code