Sitecore @ adda day
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  • 1. Customer Experience Management Det behøver ikke være svært Jannik Devantier, Sitecore
  • 2. Udfordringen• Forstå de besøgende • Forstå deres behov og adfærd• Være der for dem • På det rigtige tidpunkt • På det rigtige sted • Med et personligt “touch”
  • 3. Missionen• Skab en relevant dialog
  • 4. When done right, personalizationis a win-win initiative for thecustomer as well as the organization Source: Forrester
  • 5. Source: Forrester
  • 6. Customer Experience Management• Er det svært?
  • 7. +$100 BN Source: eMarketer
  • 8. Det Digitale Fingeraftryk OSCampaign Device Keywords Language IP adress Region IP Owner CityVisitor identification Country Day Time Referrer
  • 9. Sitecore. Compelling Web Experiences Print Engagement Page 11 www.sitecore.net
  • 10. Det digitale kropssprog Relevant indhold FormålFase i beslutnings- processen Hvilket produkt/service
  • 11. Brug hvad du allerede ved/eller kan få at vide Køn AlderStatus Historik Facebook Likes
  • 12. • A ‘double digit’ increase in visitor conversions• Sale was our best-ever, with five sales per second,or the equivalent of filling two planes per minute
  • 13. Take Aways• Tænk på kunden, det er kunder der er i centrum• Tænk relevans • Jo højere relevans, jo højere konverting• Tænk crosschannel• Tænk test og målbarhed