RTB Update 2: Jesper Urban, Adform

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  • 1. 245
  • 2. MORE TIME SPENT ONLINE WILL MOVE BUDGETS
  • 3. PROGRAMMATIC BRANDING OPPORTUNITIES ARE BIG
  • 4. 8
  • 5. CREATE AWARENESS & DRIVE ENGAGEMENT
  • 6. PROGRAMMATIC RICH MEDIA GROWTH 0,0% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0% 7,0% 8,0% april 2013 maj 2013 juni 2013 juli 2013 Rich Media Share of RTB
  • 7. PREMIUM INVENTORY & LOCAL DATA
  • 8. PREMIUM TRADED VIA PRIVATE MARKETPLACE 13 PMP
  • 9. HIGHER PRICES ON PROGRAMMATIC PREMIUM 14 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0% eCPM Buy Rate Ad Exchanges Private Market Places
  • 10. BRAND METRICS
  • 11. 16
  • 12. DISPLAY AD TECH TODAY
  • 13. DISPLAY AD TECH IN