RTB Update 4 Tom Bang, Radium One

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RTB Update 4 Tom Bang, Radium One

  1. 1. RTB Update #4 An update on: - Programmatic media buying/selling - Data driven digital advertising Tirsdag 18. marts 2013 Nykredit WIFI Nykredit RTB ???? Kode: nykredit ????
  2. 2. Dagens præsentationerne kan hentes efter kl. 13.30 på http://www.slideshare.net/husetmarkedsforing WIFI Nykredit RTB ???? Kode: nykredit ???? RTB Update #4!
  3. 3. Agenda   09.00–09.10:  Intro, Tom Bang 09.10–09.30:  Markeds Update Peter Loell, Digital Janitor, Resolution 09.30–10.00:  Hvad syntes annoncørerne om RTB? Brian Andersen, Salgsdirektør, COOP.dk 10.00–10.15: Pause 10.15–10.45: Datadrevet reklame og RTB og indvirkningen på reklamebureauets arbejde Sebastian Franck, Partner og Creative Director, Magnetix 10.45–11.15: De seneste danske medieerfaringer Martin Schradieck, Commercial Director, Jubii 11.15–11.25: Nykredit – test af data gennem DUN Thomas Christoffersen, Digital Marketing Manager, Nykredit 11.25–12.10: Paneldebat: Fremtidens vindere 12.10-12.40: Frokost – Sandwich 12.40-13.10: Rocket Fuel, a leading programmatic advertising platform for the Nordic markets Dominic Trigg, VP & MD Europe, Rocket Fuel 13.10-13.30: Afrunding Tak for idag RTB Update #4!
  4. 4. RTB Update #4!Oracle…….. Here we comes! Bluekai valuation: 10x revenue! + Vitrue (Social Marketing Solution) + Elqua (Marketing Automation) + Responsys (Email Marketing)
  5. 5. RTB Update #4! http://www.adexchanger.com/online-advertising/report-facebook-pulls-ahead-of-google-in-us-digital-display-ad-revenues/ Social is king, Search is queen!
  6. 6. RTB Update #4!Cross Device TV + Mobile http://www.adexchanger.com/data-nugget/millward-brown-report-details-simultaneous-screen-use/
  7. 7. RTB Update #4! "You must disclose to your clients the actual amount that you spent on Facebook advertising based on the auction pricing, including the actual Facebook metrics (e.g. CPC, CPM rate) and the amount you charged as fees. We reserve the right to disclose this information to your client upon their request. We may require documentation from you to ensure your compliance with this policy." Inspiration til danske medier: Transparancy http://www.adexchanger.com/social-media/little-known-fact-facebook-pmds-must-disclose-arbitrage/#more-89068
  8. 8. Tak for i dag! På gensyn! RTB Update #4! RTB Update #5 Onsdag den 25. juni 2014 An update on: - Programmatic media buying/selling - Data driven digital advertising

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