RTB Update 3 - Martinj van Der meij, Telegraph Media Group
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RTB Update 3 - Martinj van Der meij, Telegraph Media Group

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RTB Update 3 - Martinj van Der meij, Telegraph Media Group RTB Update 3 - Martinj van Der meij, Telegraph Media Group Presentation Transcript

  • Automated Trading: Improve performance of display Presentation: Publisher Market Date: Q1 2013
  • About us Presentation: Publisher Market Date: Q1 2013
  • About us Presentation: Publisher Market Date: Q1 2013
  • Presentation: Publisher Market Date: Q1 2013
  • ― Steve Jobs
  • TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
  • PROMISS Adspend Publisher
  • REALITY Adspend Publisher
  • What happened???
  • $81M $680M $400M $3100M $750M $1300M
  • GOAL Adspend Publisher
  • FUTURE Adspend Publisher
  • cannibalize yourself, before someone else will
  • REVENUE PER SOURCE 100% 80% 60% 40% 20% 0% 2009 2010 Automated 2011 Direct sales 2012
  • For 2015 50% of revenue is automated
  • 50% revenue is handled by 3 people
  • The other 50% by a sales force of 25
  • PREMIUM REVENUE 4 8 6%
  • Video is growing 120% YTD
  • Mobile is growing 160% YTD
  • So we didn’t cannibalize?
  • ADDITIONAL MARGIN
  •  More revenue  At lower cost of sales (50%!) AUTOMATED TRADING  New market opportunities  But still……