RTB Update 3 - Martinj van Der meij, Telegraph Media Group
Upcoming SlideShare
Loading in...5
×
 

RTB Update 3 - Martinj van Der meij, Telegraph Media Group

on

  • 296 views

 

Statistics

Views

Total Views
296
Slideshare-icon Views on SlideShare
296
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    RTB Update 3 - Martinj van Der meij, Telegraph Media Group RTB Update 3 - Martinj van Der meij, Telegraph Media Group Presentation Transcript

    • Automated Trading: Improve performance of display Presentation: Publisher Market Date: Q1 2013
    • About us Presentation: Publisher Market Date: Q1 2013
    • About us Presentation: Publisher Market Date: Q1 2013
    • Presentation: Publisher Market Date: Q1 2013
    • ― Steve Jobs
    • TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
    • PROMISS Adspend Publisher
    • REALITY Adspend Publisher
    • What happened???
    • $81M $680M $400M $3100M $750M $1300M
    • GOAL Adspend Publisher
    • FUTURE Adspend Publisher
    • cannibalize yourself, before someone else will
    • REVENUE PER SOURCE 100% 80% 60% 40% 20% 0% 2009 2010 Automated 2011 Direct sales 2012
    • For 2015 50% of revenue is automated
    • 50% revenue is handled by 3 people
    • The other 50% by a sales force of 25
    • PREMIUM REVENUE 4 8 6%
    • Video is growing 120% YTD
    • Mobile is growing 160% YTD
    • So we didn’t cannibalize?
    • ADDITIONAL MARGIN
    •  More revenue  At lower cost of sales (50%!) AUTOMATED TRADING  New market opportunities  But still……