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Rtb update 2: David Corring, Concept CPH

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Transcript

  • 1. RTB update - Real time bidding
  • 2. • • • • • • • • • • • • • • •
  • 3. • • • • • • •
  • 4. • • • • • •
  • 5. 0 10 20 30 40 50 60 0 50 100 150 200 250 300 350 1 2 3 4 5 6 7 8 9 10 Private Exchange fee Traffick Adserver udgift Andel af oms leveret som PE
  • 6. • • • •
  • 7. Language Click Log-in In-site Search Exposed to Ad Clicked Ad Fan of Facebook Sub- Category Category Search Type Product Signup

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