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DMA Highlights - Gert Laursen, SAS Institute
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DMA Highlights - Gert Laursen, SAS Institute

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  • PRE CONFERENCE INTENSIVE: Analytics & data driven IntelligenceBig Data and Visualization in an Integrated Marketing World: Answering the Question "Why?"Omnichannel Orchestration and InteractionIntegrated Marketing Operations ManagementEmerging Analytic Approaches For Integrated MarketingGert Laursen, SAS Institute

Transcript

  • 1. DMA Analytics & data driven Intelligence v/Gert Laursen, SAS Institute 1 20 NOVEMBER 2013 2012 COPYRIGHT SAS INSTITUTE Marketing trends
  • 2. DMA13 Lidt om mig Gert H. N. Laursen        2 20 NOVEMBER 2013 2012 COPYRIGHT SAS INSTITUTE MBA i international marketing & BTB marketing Executive MBA I strategy – Henley Management college Forsker indenfor psykometri National training manager; IBM/SPSS Ansvarlig for analytisk CRM Telenor og Orange Head of global Customer Intelligence; Maersk Line Senior business advisor; SAS
  • 3. Teknisk drevet evolution af marketing  Nøgleord: Real time effektuering Integrerede IT-systemer Automatiserede processer Multi-channel optimering Multi-channel alignment 3 20 NOVEMBER 2013 2012 COPYRIGHT SAS INSTITUTE DMA13
  • 4.  Ikke en IT-øvelse, det handle om at lave forrentningsprocesser der sætter kunden i centrum 20 NOVEMBER 2013 2012 COPYRIGHT SAS INSTITUTE Monitorere, optimere og kontrollere 4 CLM program Afledte problemstillinger DMA13
  • 5. DMA13 Vi skal også lære at designe købsprocesser på tværs af kanaler og individuelle købsprocesser – lige så vel som vi skal lære hvilket platform vi vil overvåge og påvirke 5 20 NOVEMBER 2013 2012 COPYRIGHT SAS INSTITUTE