Humber OCMC 2011- Internet Marketing Recommendation (DOWNLOAD FOR FULL AUDIO)

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Hi my name is Zac, and this my internet marketing recommendation for the Humber OCMC 2011 social media marketing campaign. Please download the file to listen to the full version of the recommendation. If you have any suggestions or feedback please contact me through the contact info in the slides. Thanks...Enjoy!

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Humber OCMC 2011- Internet Marketing Recommendation (DOWNLOAD FOR FULL AUDIO)

  1. 1. Humber<br />OCMC 2011<br />Internet Marketing Recommendation<br />http://humberocmc.blogspot.com/<br />Zac Stanley<br />04/26/2011<br />MKTG404-2M<br />
  2. 2. Ontario Colleges’ Marketing Competition<br />Sarnia, 1980<br />Focus:<br />Sportsmanship<br />Networking<br />Opportunities <br />Events:<br />Quiz Bowl<br />Case Study<br />Job Interview<br />Sales Presentation<br />
  3. 3. Question<br />Why is it important for OCMC to have an internet marketing strategy?<br />
  4. 4. Stay current with Marketing trends<br />2008 Actual – 2012 Forecast<br />($ millions)<br />Year 2008 2009 2010 2011 2012<br /> <br />TV 3,391 3,134 3,194 3,242 3,292<br />Internet 1,602 1,763 1,9812,2522,545<br />Newspaper 2,489 1,991 1,896 1,835 1,795<br />Radio 1,547 1,393 1,416 1,447 1,485<br />Magazine 692 562 572 583 596<br />Outdoor/transport 463 394 404 414 426<br />Mobile 5 8 13 20 30<br /> <br />Source: ZenithOptimedia, ADVERTISING EXPENDITURE FORECASTS - DECEMBER 2009<br />Advertising Data: 1998-2008 TVB, Statistics Canada, CRTC, CAN, CCNA, Les Hebdos du Quebec, Magazines Canada, IAB Canada, Nielsen<br />Media Research, 2009-2012 Agency Forecasts, page 45<br />2nd Largest<br />
  5. 5. Target Market Factor<br />Weekly Minutes Per Capita 2008<br />Age 18-24 25-34 35-54 55+<br />Internet 44% 37% 25% 12%<br />TV 28% 29% 32% 42%<br />Radio 20% 26% 31% 27%<br />Newspaper 5% 6% 8% 13%<br />Magazine 3% 3% 4% 5%<br /> <br />Total 100% 100% 100% 100%<br />Source: Interactive Advertising Bureau of Canada <br />2008 Canadian Media Usage Trend Study, February 2010<br />2007 Canadian Media Usage Trend Study, February 2009<br />2nd Largest<br />
  6. 6. Organizational Strategy<br />Promote networking<br />Create opportunities<br />Profile OCMC using...<br /><ul><li>Web/ Microsites
  7. 7. Blogs
  8. 8. Social networks</li></ul> -Facebook<br /> -Twitter<br /> -YouTube<br /> -LinkedIn…<br />Source: Mashable.com<br />2011 Infographics Study, March 2011<br />http://mashable.com/2011/03/22/linkedin-surpasses-100-million-users-infographic/<br />
  9. 9. Overview<br /><ul><li>Social Media
  10. 10. Conclusions
  11. 11. Blog
  12. 12. Persona
  13. 13. Blog Posts</li></li></ul><li>Blog <br />Goals & Objectives:<br />Help profile the event<br />Communicate event info<br />Connect:<br />Students<br />Faculty/ Coaches<br />Sponsors<br />Volunteers<br />
  14. 14. Persona (Target Market)<br />Name: Guy Stewart Age: 20 (18-26)<br />Job: <br />works part-time at the bar and as a bartender<br />spent the last few years working with his parents trying to grow the family business<br />Education:<br />full-time student  studying marketing<br />graduated high school 3 years ago <br />Concerns: <br /> helping his parents pay the mortgage <br />saving for a car<br />finding a job after his last semester<br />Goals: <br />graduate at the top of his class with honours<br />participate in any and all opportunities that the college provides <br />Participate in a fundraiser that will raise money for cancer <br />Who are we targeting?<br />
  15. 15. Blog Posts<br /><ul><li>Humber Hosts OCMC 2011
  16. 16. Work Hard… Play Hard!
  17. 17. Have You Voted Yet?
  18. 18. Google Helps Find Families With “Person Finder”
  19. 19. Guest Blogger Considers OCMC
  20. 20. Social Media Revolution
  21. 21. Behind The Scenes- OCMC 2011
  22. 22. More to Come….</li></li></ul><li>Social Media <br />Communicate:<br />www.Facebook.com/Humberocmc<br />www.Twitter.com/Humberocmc<br />Connect:<br />LinkedIn Group<br /> -Humber OCMC 2011<br />Coming soon:<br />YouTube Channel<br />
  23. 23. Performance Summary<br />Google Analytics<br />SEO growth<br />Mar-Apr (1 to 10%) <br />Unique Visitors <br />Steady Growth<br />Pages/visit – Avg. 5/6<br />Facebook<br />Fans 128<br />Blog Grader<br />32 to 86 <br />Ice Rocket<br />Average blog Rank- 4100<br />04-24-2011<br />
  24. 24. Social Media <br /><ul><li>Blog
  25. 25. Facebook
  26. 26. Twitter
  27. 27. LinkedIn</li></li></ul><li>Humber OCMC 2011 Blog <br /> Results <br />Communicates OCMC 2011 news to market<br />Referring sites dominate<br />SEO improving<br />Provides general info<br />5 of 6 Avg. Page views<br />Drives Conversations<br />Results in @mentions on twitter <br />04-24-2011<br />
  28. 28. 04-24-2011<br />Facebook Page<br />04-24-2011<br />Center of online communications<br />+50% of New Visits <br />Impressions <br />Unsubscribe<br />Large target market presence <br />Ages 18-24 <br />
  29. 29. Twitter<br />Tweets and Retweets communicate news to followers quickly<br />@Mentions provide direct feedback and UGC<br />Good quality- low quantity data<br />Will improve in Fall 2011<br />04-24-2011<br />
  30. 30. LinkedIn Group<br />New as of Mar 29th<br />Subgroups allow for optimized networking<br />Refers good quality traffic to blog<br />Become an integral part of campaign in Fall 2011<br />04-24-2011<br />
  31. 31. Recommendations<br />
  32. 32. Microsite<br />Important piece of the Internet marketing campaign in past years<br />Center of communications<br />Event news & info<br />Registration<br />FAQs <br />Compliment campaign<br />Help focus traffic<br />Become the info portal<br />Source: http://www.sheridancollege.ca/Announce/OCMC.aspx<br />
  33. 33. Blog<br />Continue to provide newsworthy content<br />More bloggers<br />Featured monthly<br />Special guests<br />Create conversations <br />College blogs<br />Marketing experts<br />Student blogs<br />
  34. 34. Search Engine Optimization<br /> Presence on various social media sites pulls ranking up<br />Facebook<br />Twitter<br />Blogger<br />LinkedIn<br />
  35. 35. Search Engine Optimization<br />Creating a YouTube Channel will pull up page rank and online credibility <br />
  36. 36. Display Ads<br />Double click <br />ad planner<br />SEP-NOV<br />
  37. 37. Paid Search Ads<br />No competition: <br />Little need to spend for PPC ads<br />Enhance Credibility:<br />Keywords:<br />OCMC <br />Marketing Competition<br />College Marketing<br />Humber College <br />Ontario Colleges Marketing Competition<br />SEP-NOV<br />Webmaster tools<br />
  38. 38. Social Media<br />Create Conversations <br />Twitter <br />TEAM<br />Online networking event<br />04-24-2011<br />Create <br />Buzz<br />
  39. 39. Press Releases <br />Every time OCMC 2011 news is posted<br />
  40. 40. Email Marketing<br />Monthly email newsletter<br />Blog posts<br />Social media<br />Event info<br />Marketing news<br />Useful links<br />Job opportunities <br />
  41. 41. Implementation<br />
  42. 42. Thank –you!<br />Internet Marketing Recommendation<br />http://humberocmc.blogspot.com/<br />Zac Stanley<br />04/26/2011<br />MKTG404-2M<br />http://ca.linkedin.com/pub/zachary-stanley/1b/495/583<br />

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