Humber OCMC 2011- Internet Marketing Recommendation (DOWNLOAD FOR FULL AUDIO)

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Hi my name is Zac, and this my internet marketing recommendation for the Humber OCMC 2011 social media marketing campaign. Please download the file to listen to the full version of the …

Hi my name is Zac, and this my internet marketing recommendation for the Humber OCMC 2011 social media marketing campaign. Please download the file to listen to the full version of the recommendation. If you have any suggestions or feedback please contact me through the contact info in the slides. Thanks...Enjoy!

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  • 1. Humber
    OCMC 2011
    Internet Marketing Recommendation
    http://humberocmc.blogspot.com/
    Zac Stanley
    04/26/2011
    MKTG404-2M
  • 2. Ontario Colleges’ Marketing Competition
    Sarnia, 1980
    Focus:
    Sportsmanship
    Networking
    Opportunities
    Events:
    Quiz Bowl
    Case Study
    Job Interview
    Sales Presentation
  • 3. Question
    Why is it important for OCMC to have an internet marketing strategy?
  • 4. Stay current with Marketing trends
    2008 Actual – 2012 Forecast
    ($ millions)
    Year 2008 2009 2010 2011 2012
     
    TV 3,391 3,134 3,194 3,242 3,292
    Internet 1,602 1,763 1,9812,2522,545
    Newspaper 2,489 1,991 1,896 1,835 1,795
    Radio 1,547 1,393 1,416 1,447 1,485
    Magazine 692 562 572 583 596
    Outdoor/transport 463 394 404 414 426
    Mobile 5 8 13 20 30
     
    Source: ZenithOptimedia, ADVERTISING EXPENDITURE FORECASTS - DECEMBER 2009
    Advertising Data: 1998-2008 TVB, Statistics Canada, CRTC, CAN, CCNA, Les Hebdos du Quebec, Magazines Canada, IAB Canada, Nielsen
    Media Research, 2009-2012 Agency Forecasts, page 45
    2nd Largest
  • 5. Target Market Factor
    Weekly Minutes Per Capita 2008
    Age 18-24 25-34 35-54 55+
    Internet 44% 37% 25% 12%
    TV 28% 29% 32% 42%
    Radio 20% 26% 31% 27%
    Newspaper 5% 6% 8% 13%
    Magazine 3% 3% 4% 5%
     
    Total 100% 100% 100% 100%
    Source: Interactive Advertising Bureau of Canada
    2008 Canadian Media Usage Trend Study, February 2010
    2007 Canadian Media Usage Trend Study, February 2009
    2nd Largest
  • 6. Organizational Strategy
    Promote networking
    Create opportunities
    Profile OCMC using...
    • Web/ Microsites
    • 7. Blogs
    • 8. Social networks
    -Facebook
    -Twitter
    -YouTube
    -LinkedIn…
    Source: Mashable.com
    2011 Infographics Study, March 2011
    http://mashable.com/2011/03/22/linkedin-surpasses-100-million-users-infographic/
  • 9. Overview
  • Blog
    Goals & Objectives:
    Help profile the event
    Communicate event info
    Connect:
    Students
    Faculty/ Coaches
    Sponsors
    Volunteers
  • 14. Persona (Target Market)
    Name: Guy Stewart Age: 20 (18-26)
    Job:
    works part-time at the bar and as a bartender
    spent the last few years working with his parents trying to grow the family business
    Education:
    full-time student  studying marketing
    graduated high school 3 years ago
    Concerns:
    helping his parents pay the mortgage
    saving for a car
    finding a job after his last semester
    Goals:
    graduate at the top of his class with honours
    participate in any and all opportunities that the college provides
    Participate in a fundraiser that will raise money for cancer
    Who are we targeting?
  • 15. Blog Posts
    • Humber Hosts OCMC 2011
    • 16. Work Hard… Play Hard!
    • 17. Have You Voted Yet?
    • 18. Google Helps Find Families With “Person Finder”
    • 19. Guest Blogger Considers OCMC
    • 20. Social Media Revolution
    • 21. Behind The Scenes- OCMC 2011
    • 22. More to Come….
  • Social Media
    Communicate:
    www.Facebook.com/Humberocmc
    www.Twitter.com/Humberocmc
    Connect:
    LinkedIn Group
    -Humber OCMC 2011
    Coming soon:
    YouTube Channel
  • 23. Performance Summary
    Google Analytics
    SEO growth
    Mar-Apr (1 to 10%)
    Unique Visitors
    Steady Growth
    Pages/visit – Avg. 5/6
    Facebook
    Fans 128
    Blog Grader
    32 to 86
    Ice Rocket
    Average blog Rank- 4100
    04-24-2011
  • 24. Social Media
  • Humber OCMC 2011 Blog
    Results
    Communicates OCMC 2011 news to market
    Referring sites dominate
    SEO improving
    Provides general info
    5 of 6 Avg. Page views
    Drives Conversations
    Results in @mentions on twitter
    04-24-2011
  • 28. 04-24-2011
    Facebook Page
    04-24-2011
    Center of online communications
    +50% of New Visits
    Impressions
    Unsubscribe
    Large target market presence
    Ages 18-24
  • 29. Twitter
    Tweets and Retweets communicate news to followers quickly
    @Mentions provide direct feedback and UGC
    Good quality- low quantity data
    Will improve in Fall 2011
    04-24-2011
  • 30. LinkedIn Group
    New as of Mar 29th
    Subgroups allow for optimized networking
    Refers good quality traffic to blog
    Become an integral part of campaign in Fall 2011
    04-24-2011
  • 31. Recommendations
  • 32. Microsite
    Important piece of the Internet marketing campaign in past years
    Center of communications
    Event news & info
    Registration
    FAQs
    Compliment campaign
    Help focus traffic
    Become the info portal
    Source: http://www.sheridancollege.ca/Announce/OCMC.aspx
  • 33. Blog
    Continue to provide newsworthy content
    More bloggers
    Featured monthly
    Special guests
    Create conversations
    College blogs
    Marketing experts
    Student blogs
  • 34. Search Engine Optimization
    Presence on various social media sites pulls ranking up
    Facebook
    Twitter
    Blogger
    LinkedIn
  • 35. Search Engine Optimization
    Creating a YouTube Channel will pull up page rank and online credibility
  • 36. Display Ads
    Double click
    ad planner
    SEP-NOV
  • 37. Paid Search Ads
    No competition:
    Little need to spend for PPC ads
    Enhance Credibility:
    Keywords:
    OCMC
    Marketing Competition
    College Marketing
    Humber College
    Ontario Colleges Marketing Competition
    SEP-NOV
    Webmaster tools
  • 38. Social Media
    Create Conversations
    Twitter
    TEAM
    Online networking event
    04-24-2011
    Create
    Buzz
  • 39. Press Releases
    Every time OCMC 2011 news is posted
  • 40. Email Marketing
    Monthly email newsletter
    Blog posts
    Social media
    Event info
    Marketing news
    Useful links
    Job opportunities
  • 41. Implementation
  • 42. Thank –you!
    Internet Marketing Recommendation
    http://humberocmc.blogspot.com/
    Zac Stanley
    04/26/2011
    MKTG404-2M
    http://ca.linkedin.com/pub/zachary-stanley/1b/495/583