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Group social media assignment

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  • 1. Group Social MediaAssignmentMKTG 406- MarketingCommunicationsMichael DeGasperisAaron DennisDana CommandantAjay Saini
  • 2. “50% of Consumers Value aBrand’s Facebook Page More ThanIt’s Website”• http://mashable.com/2012/09/24/facebook- brand-page-value/• Proves the power of branding in Social Media• Ease of access to information on new products or promotional events• Interaction between brand and consumer
  • 3. Advantages of a Company’s Facebook Page• Promotions/ Discounts -Print off coupons -Brand trust• Like and commenting• Free Giveaways• New Products Loyal Customers
  • 4. Biggest motivators for liking a Brand on Facebook Promotions and Discounts 20 Free Giveaways 34 Loyal Customers 11 Brand Trust 14 21 Other
  • 5. Company page visits vs. Web Site Traffic
  • 6. Did you know? Out of 1000 people surveyed!• 87% of people like brands on Facebook• 13% Do Not• 77% of people have saved money by liking a brand• 75% feel more connected to the brand
  • 7. If brands aren’t careful on Facebook…Consumers typically “unlike” a brand because:• Not enough giveaways• Clutter newsfeeds (47%)• Privacy concerns (30%)• Don’t want to be contacted (36%)
  • 8. How a company’s Facebook page can boost business!• http://www.youtube.com/watch?v=Yi11FXdhaHc
  • 9. Sources of Information• http://pinterest.com/humbermktgtcomm/social-media- presentation/• https://twitter.com/mktg_comm/lists• http://mashable.com/2012/09/24/facebook-brand-page- value/• http://www.ecademy.com/node.php?id=173928#• http://goo.gl/QzbuV• http://goo.gl/WyrBD• http://www.youtube.com/watch?v=HZGHO0T6TDo& list=UU30_ckeeanjV300yjwndH2A&index=2&feature =plcp• http://www.youtube.com/watch?v=Yi11FXdhaHc