HumasanRE Listing Presentation

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  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU

Transcript

  • 1. Humasan® Real Estate We are Local! "A Boutique of Real Estate Services" A Message from Humasan's Real Estate Broker/Owner Welcome to Humasan® Real Estate, a brand founded in 2010 on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. We are a leading real estate company and our experience has helped make the dream of homeownership a reality for thousands of families. Jose E. Humaran Lic. Real Estate Broker-Owner Visit us at www.humasanre.com Connect with us Whether you are a first-time buyer or in the process of stepping up to your dream home, humasanre.com is a great place to begin the process. We have made everything available to you 24/7 and only a click away - including information on properties for sale and access to the most professional sales agents in the business. The Humasan Real Estate brands real estate agents are the reason clients continue to work with us, transaction after transaction. Their knowledge and experience can guide you through the real estate process and help you with all of the details before, during and after the sale. On behalf of everyone at Humasan Real Estate, I would like to thank you for choosing us to help you with your real estate needs. - Jose E. Humaran We supply the solution in Real EstateSM © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 2. Risk of Overpriced Properties Percent of Buyers Who Will View Your Property Asking Price in Relationship with Fair Market Value +10% +5% % of Prospective Buyers Who would look at the Property 2% 30% Fair Market Value 60% -5% 80% -10% 92% Importance of Intelligent Pricing © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 3. MARKETING PLAN © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 4. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 5. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 6. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 7. NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 5 © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 8. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 9. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) 232 I focus on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, September 2010 © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 10. SOCIAL NETWORKING ® The HumasanRE.com Facebook application is a non-intrusive way that I can keep my network apprised of your listing © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 11. SOCIAL NETWORKING ® ® The REALTOR.com Facebook application is a non-intrusive way that I can keep my network apprised of your listing Example © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 12. SOCIAL NETWORKING • Twitter.com/HumasanRE Find us on Twitter © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 13. SOCIAL NETWORKING • LinkedIN.com/Humasan Real Estate Find us on LinkedIn © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 14. SOCIAL NETWORKING • HumasanBlog.com © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 15. Because REALTOR.com® has millions of listings… I will make yours stand out © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 16. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com ® iPhone or Android marketing. © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 17. FEATURED HOMES™ MARKETING SYSTEMSM • Home Search “Smart” ON THE GO! With Humasan Real Estate © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 18. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 19. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I place my cell phone on multiple points to increase buyer calls for your property © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 20. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 173 million Americans watch videos on the internet every month Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed. © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 21. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • YouTube.com/HumasanRE Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed. © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 22. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 23. BUYER ASSIST BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 24. BUYER ASSIST BY HumasanRE.COM • Thousands of home buyers sign-up for home search assistance on HumasanRE.com each month © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 25. BUYER ASSIST BY REALTOR.COM® • I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home. Example © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 26. BUYER ASSIST BY REALTOR.COM® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 27. FEATURED HOMES™ MARKETING SYSTEMSM • I can make your home the first one buyers see © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 28. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 29. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 30. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 31. Powerful Marketing, +300 Websites! We supply the solution in Real EstateSM © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.
  • 32. Contact US We supply the solution in Real EstateSM Scan the QR Code Or Go to HumasanRE.com © 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.