Aviation IT Conference 2013
How can airports get to know their
passengers - and should they try?
Jim Slevin – Managing Dir...
Agenda
• Should Airports get to know their passengers ?

• How can they achieve that ?
• What are the additional benefits ...
Agenda
• Should Airports get to know their passengers ?
Air travel and the aviation industry are changing…
• Worldwide passenger numbers are predicted to
double to 5.9 billion by...
Airlines attitudes are hardening
Jim French - “No business
can swallow cost increases
of more than 100% over five
years an...
Passengers are becoming increasingly savvy
• Looking for and finding the best possible deals from
airlines
• Looking for t...
Case for Change

Aeronautical
Charges
Pressure

Traffic
Growth

Passenger
Expectations

£€$ Revenue Opportunities
through ...
Agenda
• How can they achieve that ?
– “Pax Wow” a Case Example
Pax Wow - the „art of the possible‟
• Enhanced and personalised passenger‟s journey
through the airport
• Created through ...
Pax Wow – How it works
Pax Wow – How it works
• Passenger‟s identity is confirmed
at car park entrance. Biometric in
this instance
• Customer con...
Pax Wow – How it works
• Passenger direction confirmed
ensuring minimized landside
times and increased throughput.
• Airpo...
Pax Wow – How it works
• Passenger direction confirmed
ensuring minimized landside
times and increased throughput.
• Airpo...
Pax Wow – How it works
• Known passenger authentication
touch point.
• Automated Bag Drop.
• Upgrade Journey measurement.
...
Pax Wow – How it works
• Known passenger at
authentication touch points and
non-touch points (biometric or
device recognit...
Pax Wow - the „art of the possible‟
• Demonstrated how Identity Assured Management
can be taken to the next level to
– del...
Agenda
• What are the additional benefits ?
Self Service Bag Drop
• World-first trial of an end-to-end
biometric airport solution
• Automated self-service system
at L...
Autoboarding

• Enrolled passengers passed
through automated self-service
gates to board an aircraft
through biometric ver...
Checkpoint of the Future
• Each passenger treated
individually at checkpoint
• Identity Risk Based Screening
Methodology
•...
Agenda
• Summary
Summary
• Aeronautical cost pressure will continue
• Non-aeronautical revenues will plateaux under
current model
• Persona...
Aviation IT Conference
Jim Slevin – Managing Director, Aviation
jim.slevin@hrsid.com
www.hrsid.com
Upcoming SlideShare
Loading in …5
×

How can airports get to know their passengers - and should they try?

913 views

Published on

Jim Slevin, Managing Director of Human Recognition System's Aviation division, presentation to the Aviation IT Conference from November 2013. Jim looks at how Airports can get to know their passengers and the retail revenue, operational and security benefits that they gain when they do.

Published in: Travel, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
913
On SlideShare
0
From Embeds
0
Number of Embeds
336
Actions
Shares
0
Downloads
18
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

How can airports get to know their passengers - and should they try?

  1. 1. Aviation IT Conference 2013 How can airports get to know their passengers - and should they try? Jim Slevin – Managing Director, Aviation 11 November 2013
  2. 2. Agenda • Should Airports get to know their passengers ? • How can they achieve that ? • What are the additional benefits ? • Summary
  3. 3. Agenda • Should Airports get to know their passengers ?
  4. 4. Air travel and the aviation industry are changing… • Worldwide passenger numbers are predicted to double to 5.9 billion by 2030 • Economic activity supported by aviation is forecast to more than triple to $6.9 trillion • Political, Economic and Social challenges to capacity through build mounting in most regions
  5. 5. Airlines attitudes are hardening Jim French - “No business can swallow cost increases of more than 100% over five years and Flybe simply cannot bear such punitive rises” Willie Walsh – “Passengers are paying more than they should [at Heathrow] and the benefits of that are going to higher-thanaverage rewards for the shareholders” Michael O‟Leary - “The Airport Operators Association Conference, or as Airlines like to describe it, The Robber Baron‟s Ball”
  6. 6. Passengers are becoming increasingly savvy • Looking for and finding the best possible deals from airlines • Looking for the best possible service AND • Looking for a faster, simpler and increasingly personalised service at airports. Aviation is uniquely positioned to know who someone is, absolutely.
  7. 7. Case for Change Aeronautical Charges Pressure Traffic Growth Passenger Expectations £€$ Revenue Opportunities through Personalised Service
  8. 8. Agenda • How can they achieve that ? – “Pax Wow” a Case Example
  9. 9. Pax Wow - the „art of the possible‟ • Enhanced and personalised passenger‟s journey through the airport • Created through passenger pre-enrolment and development of a Gatwick Airport mobile app acting as passenger‟s constant source of information and guide through the airport • The unique passenger tailored experience begins prior to arrival at the airport via mobile app • Automatically notify passenger within the proximity of selected airport waypoints.
  10. 10. Pax Wow – How it works
  11. 11. Pax Wow – How it works • Passenger‟s identity is confirmed at car park entrance. Biometric in this instance • Customer confirmed as known passenger to the airport • As a known, and/or privileged passenger, key data is sent to customer to expedite travel through the airport.
  12. 12. Pax Wow – How it works • Passenger direction confirmed ensuring minimized landside times and increased throughput. • Airport advertising revenue generation from the retail sector. • Personalized communication to the customer, enhancing the passenger experience that is achieved by passenger selfmanagement.
  13. 13. Pax Wow – How it works • Passenger direction confirmed ensuring minimized landside times and increased throughput. • Airport advertising revenue generation for retail. • Personalised communication to the customer, enhancing the passenger experience that is achieved by passenger selfmanagement.
  14. 14. Pax Wow – How it works • Known passenger authentication touch point. • Automated Bag Drop. • Upgrade Journey measurement. • eGate fast-lane to CSA. • Increased dwell time in retail. • Historic customer data generation.
  15. 15. Pax Wow – How it works • Known passenger at authentication touch points and non-touch points (biometric or device recognition) • Secure self-service opportunities • Focused revenue maximising time in retail • CRM data
  16. 16. Pax Wow - the „art of the possible‟ • Demonstrated how Identity Assured Management can be taken to the next level to – deliver an improved, hassle free passenger experience – increase non-aeronautical revenue • All built on existing HRS solutions
  17. 17. Agenda • What are the additional benefits ?
  18. 18. Self Service Bag Drop • World-first trial of an end-to-end biometric airport solution • Automated self-service system at London Gatwick. • Passengers checked-in using airport self-service bag drops • Passengers enrolled via unobtrusive and unique iris recognition
  19. 19. Autoboarding • Enrolled passengers passed through automated self-service gates to board an aircraft through biometric verification • Maintain AAA Compliance with a reduction in staff
  20. 20. Checkpoint of the Future • Each passenger treated individually at checkpoint • Identity Risk Based Screening Methodology • Customer Service, Security Effectiveness and Efficiency Benefits
  21. 21. Agenda • Summary
  22. 22. Summary • Aeronautical cost pressure will continue • Non-aeronautical revenues will plateaux under current model • Personalisation has multiple revenue and cost saving benefits across multiple disciplines now and in the future • Capability and solutions exists to deliver against personalised services at touch points and between touch points
  23. 23. Aviation IT Conference Jim Slevin – Managing Director, Aviation jim.slevin@hrsid.com www.hrsid.com

×