Marketing 2.0: "Lessons Learned in Igniting Word of Mouth Movements"
by Human 1.0 Network on Apr 28, 2011
- 1,404 views
Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can't be manufactured or bought. And yet, as more institutions dedicate marketing dollars to ...
Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can't be manufactured or bought. And yet, as more institutions dedicate marketing dollars to assemble word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf, and mobilize them to develop a natural two-way word of mouth program?
In this webinar Robbin Phillips will explain how word of mouth marketing works and how it doesn't, including 10 lessons on how you can identify and ignite movement-building opportunities for your brand, with authenticity and clear measurement results in mind. You'll learn the difference between campaigns and movements and how to identify passion conversations versus product conversations. In addition, you'll hear about successful, nationally-recognized WOM case studies, as well as ways to define ROI.
Believing the focus should be on people and not simply new tools and tactics is the key to building long-term momentum both online and offline for companies, products, services or organizations.
Robbin Phillips is President of Brains on Fire. Brains on Fire helps organizations build movements. Born out of the bond between word of mouth marketing and identity development, we are devoted to helping organizations discover and sustain excitement about who they are and why they exist.
Sponsored by the newly formed Human 1.0 Network, Human 1.0 Network is a team of recognized industry thought leaders with extensive subject matter knowledge in social enterprise for people-facing engagements.
- Total Views
- Views on SlideShare
- Embed Views