Is your brand powered by people?

Humanizing your brand starts with your employees… or…Is Your Brand Powered By People? Francois Gossieaux @fgossieaux

in the beginning… your brand was controlled by ads (=YOU)

Then we found we could get our information from our tribes… …based on Reciprocity and Fairness

So we no longer had to listen to companies (=YOU)

..and instead could rely on friends andcolleagues…people who want to help us and warn us…

Of course…

So how do youregain some controlof your brand??

1) Fix the great divide between marketing& customer support – your brand is only as good as your last transaction…

…and get a seat at those tables where recommendations are being made

Find your internal and external tribes and letthem help one another

3) Establish trust as the new businesscurrency…how else canyou expect customers to trust you?

4) Ditch the rule-book,replace it by values, and live your values!

“To the extent that we can be‘human’ we will be fostering a deeper level of trust with consumers” – Barry Judge, CMO Best Buy

http://www.facebook.com/hypersocialorgFrancois Gossieaux@fgossieauxw. http://www.human1.come. francois@human1.comb. http://www.emergencemarketing.comc. http://www.marketingtwo.com

http://www.emergencemarketing.com	80
http://antoine-dupin.com	17
http://www.onlydoo.com	7
http://www.iweb34.com	3
http://paper.li	1

Is your brand powered by people?

by Human 1.0 on Dec 04, 2010

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Is your brand powered by people? — Presentation Transcript