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Brand social process AMA

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  • 1. The Hyper-Social Organization What it means for Marketers Francois Gossieaux @fgossieaux
  • 2. in the beginning… your brand was controlled by ads (=YOU)
  • 3. Then we found we could get our information from our tribes… …based on Reciprocity and Fairness
  • 4. So we no longer had to listen to companies (=YOU)
  • 5. ..and instead could rely on friends andcolleagues…people who want to help us and warn us…
  • 6. Of course…
  • 7. So how do youregain some controlof your brand??
  • 8. 1) Understandthe Human 1.0 rather than the web 2.0 tools?
  • 9. 2)Know your tribes, not your market segments
  • 10. 3) Fix the great divide between marketing& customer support – your brand is only as good as your last transaction…
  • 11. …and get a seat at those tables where recommendations are being made
  • 12. Find your internal and external tribes and letthem help one another
  • 13. 6) Establish trust as the new businesscurrency…how else canyou expect customers to trust you?
  • 14. 7) Ditch the rule-book,replace it by values, and live your values!
  • 15. “To the extent that we can be‘human’ we will be fostering a deeper level of trust with consumers” – Barry Judge, CMO Best Buy
  • 16. http://www.facebook.com/hypersocialorgFrancois Gossieaux@fgossieauxw. http://www.human1.come. francois@human1.comb. http://www.emergencemarketing.comc. http://www.marketingtwo.com