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Laura Crow: Vodafone
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Laura Crow: Vodafone


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Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.

Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.

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  • Pictoral example of previous slide – dark bars are access to mobile service and the orange access to financial services. More than double - our stronghold 8 plus times , demonstrating the much greater reach mobile has to the customer
  • Transcript

    • 1. 21 May 2014 Confidentiality level 2 Mobile and Agriculture Laura Crow
    • 2. Opportunity 2 400m Vodafone customers 290m “Emerging Markets” customers <70% employment in agriculture in some markets >80m Farmers in our customer base 16.8m M-Pesa customers 185k M-Pesa distribution outlets $1.35bn Monthly P2P values
    • 3. 3 Mobile Penetration versus Access to Financial Services Source: GSMA 2012
    • 4. 4 Services across value chain Key Concerns Vodafone Approach - Disperse Enterprise Loans via M-Pesa - mShwari/ mPawa - Insurance partnership with Kilimo Salama - Notifications/ survey - Trackand trace - Farmers Club bundle - Receipts - Event based payment Risk protection Information Procurement Access to credit
    • 5. Partnership: Connected Farmer Alliance (CFA) • USAID, Vodafone, Safaricom, Vodacom Tanzania, Vodacom Mozambique, and TechnoServePartners Geography Product Goal • Kenya, Tanzania, and Mozambique • Commercially sustainable and scalable mobile agriculture solutions • Increased revenue & resilience for 500,000 smallholder farmers • Increased revenue for Agribusinesses Timing • Three years: Sept 2012 - Sept 2015 5
    • 6. Supply Chain Solution: Three key functionalities FARMER DATA MGMT • Collection • Maintenance Farmer SMS / USSD Agribusiness HQ / Field Officers ANDROID/ WEB-PORTAL COMMUNICATIONS • SMS Notifications • Queries from Farmers • Data Collection • Logistics TRANSACTIONS • Loan Disbursements • Receipts on Delivery • Payments via m- Pesa 6
    • 7. Summary of early impact • Curbing loss of milk. Prior to the intervention, farmers reported a loss of an estimated 20% of the quantities between farm gate and the collection centers (i.e. 2 kgs out of 10 kgs). • Reduction in operation costs: SMS notification module has contributed to an estimated 40% reduction in operations cost (e.g. cost of communication, man-hours and time spent in passing information to farmers, etc.). • Better visibility and transparency for the head office on dairy operations. The system had enabled the Board to identify two staff members engaging in corrupt practices of falsifying former milk data, resulting in their termination • Efficient creation and management of farmer data. From a registering 810 farmers at the beginning to ~1,562 farmers by the end of December 2013. 7
    • 8. Importance of distribution
    • 9. Factors for success Distribution Trusted Brand Service over technology Commercial model
    • 10. Thank you