Mobile 4D: a journey from a failure
to a success
Harsha Liyanage, Phd, MBA
Managing Director, (Sarvodaya-Fusion, Sri Lanka...
Mission : e-Empowerment of communities
Capacity building>>
ICT education and skills
Accessibility >>
Telecentres, mobile, ...
(Note: environmental impact is not sufficiently monitored in current analysis)
(community = target market)(or programme)
(...
Updated market information
Higher number
of intermediaries
for trading
Higher
bargaining
power
Concept to prototype
PrototypeIdea Concept testing
Gate
1
Gate
2
Gate
3
Live prototype: www.farmer.lk
eNovation4D
Failure
Prototype tested with 9 farmer
communities over 2 year period
Social acceptance Less than 7% repeat fa...
Android Smartphones 4D
SmartVillage project
http://fusionsmartvillage.blogspot.com/
» Shared Ownership
models (community v...
Shared ownership of
Android
Smart Devices
(Smart Phones & Tabs)
Telecentre
Hub
Case study: Inforgate telecentre, Kantale, ...
SMART Village
Using Smartphones for the development of Small Scale Businesses
Data Usage
170 65 150 103 124 46 37
708
3093
615
1021
833
680
430
0
500
1000
1500
2000
2500
3000
3500
Lowest (MB)
Highest ...
Mostly Used Apps
0
10
20
30
40
50
60
F3 - NAT04
F3 - NAT03
F2 - NAT05
F2 - NAT02
F1 - NAT05
F1 - NAT04
F1 - KAN03
F1 - KAN...
eNovation4D
eNovation4D Ltd. Registered company in England & Wales UK.
Company registration no: 07600230
Serving Europe, A...
Harsha Liyanage: Sarvodaya Fusion
Harsha Liyanage: Sarvodaya Fusion
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Harsha Liyanage: Sarvodaya Fusion

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Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.

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Harsha Liyanage: Sarvodaya Fusion

  1. 1. Mobile 4D: a journey from a failure to a success Harsha Liyanage, Phd, MBA Managing Director, (Sarvodaya-Fusion, Sri Lanka), Principal consultant, (eNovation4D, UK) www.fusion.lk email: harsha@enovation4d.co.uk Cambridge 20th May 2014 eNovation4D
  2. 2. Mission : e-Empowerment of communities Capacity building>> ICT education and skills Accessibility >> Telecentres, mobile, Smart- Phones Applications>> Fusion Education, FarmerNet Economic sustenance of Community + partners + Fusion Social bottom line Economic bottom line Sarvodaya 15,000 communities 50 year old national NGO SEEDS 3000 village micro-enterprises US$31mn operation ICTA (Gvt) 620 telecentres Corporates & Donors Building partnerships to leverage impact
  3. 3. (Note: environmental impact is not sufficiently monitored in current analysis) (community = target market)(or programme) (Innovation 4SD: Innovation for sustainable development) Innovation 4SD = product + social impact + community acceptance Telecentres Mobile Android 1997 2004 2007 2009 2011
  4. 4. Updated market information Higher number of intermediaries for trading Higher bargaining power
  5. 5. Concept to prototype PrototypeIdea Concept testing Gate 1 Gate 2 Gate 3 Live prototype: www.farmer.lk
  6. 6. eNovation4D Failure Prototype tested with 9 farmer communities over 2 year period Social acceptance Less than 7% repeat farmers out of 4500 outreach in 2 years Technology frontier Failed the software update efforts Business model frontier Failed to define collaboration models In order to build a sustainable social enterprise product it needed to build a critical mass of 80,000 users in 3 years
  7. 7. Android Smartphones 4D SmartVillage project http://fusionsmartvillage.blogspot.com/ » Shared Ownership models (community vs telecentre) » Development applications » Education » Micro-enterprise promotion » Apps vs Social networking Project started in 2011 Feb. Donor partners – Tag ID and Google eNovation4D
  8. 8. Shared ownership of Android Smart Devices (Smart Phones & Tabs) Telecentre Hub Case study: Inforgate telecentre, Kantale, Sri Lanka. Awareness Accessibility Education • ICT • Social Media eNovation4D
  9. 9. SMART Village Using Smartphones for the development of Small Scale Businesses
  10. 10. Data Usage 170 65 150 103 124 46 37 708 3093 615 1021 833 680 430 0 500 1000 1500 2000 2500 3000 3500 Lowest (MB) Highest (MB)
  11. 11. Mostly Used Apps 0 10 20 30 40 50 60 F3 - NAT04 F3 - NAT03 F2 - NAT05 F2 - NAT02 F1 - NAT05 F1 - NAT04 F1 - KAN03 F1 - KAN04 F1 - KAN02 F1 - KAN01 F1 - NAT02
  12. 12. eNovation4D eNovation4D Ltd. Registered company in England & Wales UK. Company registration no: 07600230 Serving Europe, Africa & Asia Clients: • CTA • UNCTAD • CABI • Tech4trade • IDRC • USAIDTelcos we have experience with: • MTN & TIGO, Rwanda • Grameen Phone, Bangladesh • Dialog Axiata, Sri Lanka Consultant s for ICT4D & Mobile for Development Social Innovation Social Impact Sustainability Expert Knowledge Countries we work: • UK • Netherlands • (Geneva) Switzerland • Rwanda • Ghana • Bangladesh • Sri Lanka • 20 Consultants •University of London (ICT4D Collective) • University of Manchester • BIID, Bangladesh Network of experts & institutions

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