OC Product Managers Event 6-22-11


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I help business professionals create predictable sales goals by implementing proven marketing, advertising and promotional programs that actually “capture” the attention of their audience and entices them to take immediate action…

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  • Communicate with those who are asking to receive relevant content, information…this includes content which physically entices the recipient to act upon your message…this is extremely Powerful!
  • “ Ubiquity” everywhere all the time….omnipresent. This is Your target market Dentist office visit: “ How many people do we have here today? So guess how many phones are in the room….
  • SMS Stands for “Short Message Service” MMS Stands for “Multi-Media Service” -There will be more text messages sent today than there are people on the planet With the realization that most of them are read immediately…
  • We are actually witnessing the paradigm shift in marketing and advertising today! Unlike the fax machine…… Why do you think Google bought Admob for 750 million? Do you think it has anything to do with the new Google Android phone? I sure hope wall street is listening to the internet king of advertising, Google.
  • Speaking of Google, here is a quotes from Google’s CEO, Eric Schmidt about how big Mobile Internet will become
  • This from the 80 year old marketing & advertising educator. Article was printed January 4 th 2010.
  • Maybe add a small description (really simple) Include website link with underline and phone with underline (hotlink) For the message side….
  • How much more accurate can you get than with a mobile phone number: Never change your number and now if you change carriers, you can bring your old number with you. Unlike email, you only have one number not several alias so you can use them whenever you feel comfortable.
  • Swatch-Watch Event. Sent 4,000 messages the Thursday prior, 6,000 showed up. The Swatch-Watch Truck sold 5,000 watches in 4 hours at that event!
  • Let’s get a working demo going somehow. Show the text message on a phone to the right with the message and maybe an arrow pointing out the link then …verbiage could be in the middle…
  • Here are examples of a keyword and text use for Mobile marketing – running sweepstakes in print ads. We’ve also deployed our Interactive Voice Response (IVR), to reach people not yet familiar with how to text by giving them the option to call the toll free number and enter the ad code in order to opt-in to receive a text message with the offered sweepstakes information. Find a good digital signage image without a white background AND a Kiosk example, maybe an ATM and put some sort of add on the screen to look like it’s really there. List a bunch of mediums used or better yet, SHOW them TV Advertising, Radio Ads, Print Ads, Billboard, Digital Signage & Kiosks & Mobile Apps. There’s a law in California that says you can’t text and drive at the same time, does anybody know why it became a law? Because people text when they drive!
  • This engages the customer, upon reading the text; they also have the option to click on the embedded link to launch their mobile browser to go to the website for more information or perhaps retrieve a coupon. Put a link in the middle image Please then an arrow to the left image
  • Mobile web sites are in high demand …businesses need them because customers want to use them. Our platform automatically generates these mobile web sites.
  • OC Product Managers Event 6-22-11

    1. 4. - The ubiquity of the mobile phone now offers businesses an unrivaled channel to reach and build relationships with huge audiences. * They’re always on. * They’re always at hand. * They’re always personal, rarely shared. * There are more mobile phones than all of the PC’s, and televisions in the world...combined! No other marketing medium can claim any of these facts, much less all of them! 
    2. 5. <ul><ul><li>97% of all SMS marketing messages are opened </li></ul></ul><ul><ul><li>95% of those opened messages are read within 3 minutes . </li></ul></ul><ul><ul><li>62% are remembered and </li></ul></ul><ul><ul><li>22% of value-add messages are forwarded to friends.  </li></ul></ul>SOURCE: CTIA Year End 2010 and New York Times
    3. 6. Mobile Business Solutions 2011
    4. 7. “ The next big wave in advertising is the mobile internet“ “ Yes, mobile will be a larger business than the PC-Web.”
    5. 8. “ It's clear that retailers who don't embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines during the early days of digital or social media are now playing catchup.”
    6. 10. <ul><li>There are 302 million US wireless subscribers (Dec 2010) </li></ul><ul><li>67% have sent or received a text message (12% Increase from 2009) </li></ul><ul><li>740 billion text messages were sent in the first half of 2009 in the U.S. </li></ul><ul><li>The typical mobile phone user now sends more text messages than mobile phone calls </li></ul>SOURCE: CTIA Year End 2010
    7. 11. <ul><li>97% of all Americans have at least three choices of mobile carriers </li></ul><ul><li>US customers consume twice as many minutes as the next closest country </li></ul><ul><li>US customers can select from 630 devices manufactured by 30-plus companies, 84 percent of which are Web-enabled, with 89 percent data-capable </li></ul><ul><li>45.5 Million Smart Phones as of Dec 2010 (35% of all mobile phones) </li></ul>SOURCE: CTIA Year End 2010
    8. 12. <ul><li>Mobile Marketing advertising is a 4 Billion dollar industry in 2010. By 2012, it is projected to be a 12 billion industry! </li></ul>Text PCSC to 67777 To receive information on your mobile!
    9. 13. <ul><li>1. Creates a robust lead generator for bringing in new customers </li></ul>
    10. 14. <ul><li>2. SMS, Text2Win Contests, Voting, Polling, Surveys & Trivia </li></ul>
    11. 15. <ul><li>3. Text2Win Contests, Voting, Polling, Surveys & Trivia </li></ul>The Swatch-Watch Truck will be at South Coast Plaza parking lot this Sat. from 10-2,All Watches will be $19.95. Bring a Friend! SWATCH
    12. 16. <ul><li>Text a Keyword </li></ul><ul><li>(a unique address) </li></ul><ul><li>to a Shortcode </li></ul><ul><li>(a specified URL) </li></ul><ul><li>*Each campaign requires it’s own keyword. </li></ul><ul><li>*Several different keywords may go to a single shortcode. </li></ul>
    13. 21. Mobile-Social Integration MobileSocial Integration
    14. 23. 1. Mobile Marketing is M EASUREABLE 2. Mobile Marketing is A FFORDABLE 3. Mobile Marketing is P OWERFUL