OC Product Managers Event 6-22-11

- The ubiquity of the mobile phone now offers businesses an unrivaled channel to reach and build relationships with huge audiences. * They’re always on. * They’re always at hand. * They’re always personal, rarely shared. * There are more mobile phones than all of the PC’s, and televisions in the world...combined! No other marketing medium can claim any of these facts, much less all of them!

97% of all SMS marketing messages are opened
95% of those opened messages are read within 3 minutes .
62% are remembered and
22% of value-add messages are forwarded to friends.
SOURCE: CTIA Year End 2010 and New York Times

Mobile Business Solutions 2011

“ The next big wave in advertising is the mobile internet“ “ Yes, mobile will be a larger business than the PC-Web.”

“ It's clear that retailers who don't embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines during the early days of digital or social media are now playing catchup.”

There are 302 million US wireless subscribers (Dec 2010)
67% have sent or received a text message (12% Increase from 2009)
740 billion text messages were sent in the first half of 2009 in the U.S.
The typical mobile phone user now sends more text messages than mobile phone calls
SOURCE: CTIA Year End 2010

97% of all Americans have at least three choices of mobile carriers
US customers consume twice as many minutes as the next closest country
US customers can select from 630 devices manufactured by 30-plus companies, 84 percent of which are Web-enabled, with 89 percent data-capable
45.5 Million Smart Phones as of Dec 2010 (35% of all mobile phones)
SOURCE: CTIA Year End 2010

Mobile Marketing advertising is a 4 Billion dollar industry in 2010. By 2012, it is projected to be a 12 billion industry!
Text PCSC to 67777 To receive information on your mobile!

1. Creates a robust lead generator for bringing in new customers

2. SMS, Text2Win Contests, Voting, Polling, Surveys & Trivia

3. Text2Win Contests, Voting, Polling, Surveys & Trivia
The Swatch-Watch Truck will be at South Coast Plaza parking lot this Sat. from 10-2,All Watches will be $19.95. Bring a Friend! SWATCH

Text a Keyword
(a unique address)
to a Shortcode
(a specified URL)
*Each campaign requires it’s own keyword.
*Several different keywords may go to a single shortcode.

Mobile-Social Integration MobileSocial Integration

1. Mobile Marketing is M EASUREABLE 2. Mobile Marketing is A FFORDABLE 3. Mobile Marketing is P OWERFUL

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OC Product Managers Event 6-22-11

by Hank Mondaca on Jun 23, 2011

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OC Product Managers Event 6-22-11 Presentation Transcript