How Businesses Are Using Mobile Marketing to Grow Revenues
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The document discusses the growth of mobile marketing and how businesses are using mobile channels to communicate with customers. It notes that mobile phones are almost always within reach, and text messages in particular have very high open and read rates. Businesses are using mobile apps, websites, SMS/texting, and other channels to provide information to customers, conduct surveys and contests, and increase revenues. The rise of mobile is creating new opportunities for businesses across many industries to better connect with customers wherever they are.
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How Businesses Are Using Mobile Marketing to Grow Revenues
- 1. Mobile has changed the way we live, work & play… Wait until you see what’s next! @Mobil_Marketer
- 2. Mobile is… The ability to communicate with a person or persons who are willing to be communicated to concerning relevant content from another person or company. Text HANK to 78453
- 3. Why the Mobile channel? The ubiquity of the mobile phone now offers businesses an unrivaled channel to reach and build relationships with huge audiences. • 93% of mobile device owners have their mobile phone within arm’s reach 24/7 • 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis • 97% of all SMS marketing messages are opened • 95% of those opened messages are read within 3 minutes. • 24% of value-add messages are forwarded to friends. • By the end of 2013, more people will access the internet on their mobile than on their PC. @Mobil_Marketer
- 4. How Businesses are Using Mobile to Grow Revenues • Short Message Service (SMS) • Optimized Mobile Web Sites • Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site. • Multimedia Message Service (MMS) • Mobile Ads • Location Based Mobile NFC, Bluetooth • Mobile Apps • QR Codes *Create a positive user experience. @Mobil_Marketer
- 5. Paradigm Shift Mobile Re-Imagination What has mobile replaced so far?
- 6. Mobile Marketing & Advertising @Mobil_Marketer
- 7. Mobile Marketing Benefits Creates a robust lead generator for bringing in new customers Text HANK to 78453
- 8. Builds An Current & Accurate Database SMS, Text2Win Contests, Voting, Polling, Surveys & Trivia Text HANK to 78453
- 9. “Opt-in” Demonstration Text a Keyword (a unique address) to a Shortcode (a specified URL) *Each campaign requires it’s own keyword. *Several different keywords may go to a single shortcode. Text: HANK (keyword) To: 78453 (shortcode)
- 10. Who is using Mobile Marketing? • Retail • Restaurants • Hotels/Resorts/Cruiselines • Trade Shows • Real Estate • Entertainment • Sports & Leisure • Insurance • Non-Profits • Property Management • Automotive Dealerships • Event Planners • Travel Industry • Events • Golf • Casinos • Publications • Media • Trade Shows • Chambers of Commerce • Staffing Agencies • Advertising Agencies
- 11. So Lo Mo Social Local Mobile @Mobil_Marketer
- 12. Social on Mobile
- 14. Local on Mobile Text HANK to 78453
- 15. Mobile Engagement App or Mobile Site?
- 16. What is Enterprise Mobility? The ability of an enterprise to connect to people and control assets from any location. Text HANK to 78453
- 17. Who is using Enterprise Mobility? Text HANK to 78453
- 18. Who else is using Mobility? • Doctor/Dentist Offices • Appointment Reminders • Sports & Leisure • Scores & Updates • Insurance • Policy Acknowledgements • Non-Profits • Donations • Property Management • Notifications • Payments • Reminders • Municipalities • Pay Bills • Local Communications • Travel Industry • Itineraries • Revised Plans • Emergencies • Religious Groups • Prayer Times • Government Agencies • Parole Reminders • Chambers of Commerce • Meeting Notifications • Staffing Agencies • Segment Targeting • Job Provisioning • Experian • Data Mining Text HANK to 78453
- 19. Contact Info: Hank Mondaca 714-699-4249 Text HANK to 78453 Twitter: @mobil_marketer LinkedIn: themobilemarketer Facebook: theemobilemarketer Hank.Mondaca@sonicmobile.com “If your plans don’t include mobile, your plans are not finished.” -Wendy Clark Senior VP, Integrated Marketing Coca-Cola Companies @Mobil_Marketer
Editor's Notes
- Communicate with those who are asking to receive relevant content, information…this includes content which physically entices the recipient to act upon your message…this is extremely Powerful!
- SMS Stands for “Short Message Service” MMS Stands for “Multi-Media Service” -There will be more text messages sent today than there are people on the planet With the realization that most of them are read immediately…
- “ Ubiquity” everywhere all the time….omnipresent. This is Your target market Dentist office visit: “ How many people do we have here today? So guess how many phones are in the room….
- We are actually witnessing the paradigm shift in marketing and advertising today! Unlike the fax machine…… Why do you think Google bought Admob for 750 million? Do you think it has anything to do with the new Google Android phone? I sure hope wall street is listening to the internet king of advertising, Google.
- Maybe add a small description (really simple) Include website link with underline and phone with underline (hotlink) For the message side….
- How much more accurate can you get than with a mobile phone number: Never change your number and now if you change carriers, you can bring your old number with you. Unlike email, you only have one number not several alias so you can use them whenever you feel comfortable.
- Let’s get a working demo going somehow. Show the text message on a phone to the right with the message and maybe an arrow pointing out the link then …verbiage could be in the middle…
- This engages the customer, upon reading the text; they also have the option to click on the embedded link to launch their mobile browser to go to the website for more information or perhaps retrieve a coupon. Put a link in the middle image Please then an arrow to the left image
- Communicate with those who are asking to receive relevant content, information…this includes content which physically entices the recipient to act upon your message…this is extremely Powerful!
- Communicate with those who are asking to receive relevant content, information…this includes content which physically entices the recipient to act upon your message…this is extremely Powerful!
- Mobile web sites are in high demand …businesses need them because customers want to use them. Our platform automatically generates these mobile web sites. Your is spelled year in the MC’D’s add