Networking - What Is It and How to Use It

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A lot is spoken about the importance of networking. But what is networking actually and how do you network effectively. This presentation elaborates on networking and gives very practical tips based on over 100 years of combined network experience in EFactor management.

Author: Eva Hukshorn, EFactor

Published in: Business, Economy & Finance
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Networking - What Is It and How to Use It

  1. 1. EFactor  on  Networking  Build  a  network  when  you  dont  need  it,  so  that  it  is  there  when  you  do  Author:  Eva  Hukshorn      
  2. 2. EFactor:  An  introduc9on  •  Founders  Adrie  Reinders,  Marion  Freijsen,  Roeland  Reinders  •  Started  OHM  Inc.  in  2004:  Business  Development  for  Fortune  2000  •  Serving  (mainly)  technology  companies  around  the  globe  •  Goal:  assist  emerging  technology  companies  in  selling  their  product  to  Corporates  •  In  2007  they  wrote  a  book:  The  N-­‐Factor   -  How  efficient  networking  can  change  the  dynamics  of  your  business   -  Huge  success:  no  theory,  but  hands-­‐on  9ps  &  tricks  •  Result:  EFactor  -­‐  a  social  plaTorm  for  entrepreneurs   -  Strategic  business  networking  impacts  the  future  of  your  business   -  Goal:  share  knowledge,  increase  sales,  decrease  costs,  find  capital   -  Mission:  increase  success  of  entrepreneurs  to  start-­‐up  or  accelerate  their  organiza9on     EFACTOR,          THE  WORLD’S  LARGEST  ONLINE  NETWORK  FOR  ENTREPRENEURS  ON  EARTH       An  online  community  offering  you  a  network,  knowledge,  events,  and  every  business  resources  you  need  to   succeed   2  
  3. 3. Eva  Hukshorn:  An  introduc9on  •  Work  Experience   -  Current:    Partner  EFactor        Board  of  Advisory:  TreFoil  Energy  /  CleanDrinks  /  Global  Thinkers            Coach  Startup:  Bootcamp  Amsterdam  /  New  Venture  McKinsey   -  2009  –  2010:  Dutch  Bou9que  –  Marktlink  Mergers  &  Acquisi9ons,  Amsterdam   -  2007  –  2009:    Royal  Bank  of  Scotland  –  Corporate  Finance,  Amsterdam   -  2004  –  2009:    ABN  AMRO  –  Corporate  Finance  New  York,  Amsterdam   -  2003  –  2004:    Accenture  –  Consul9ng  London,  Amsterdam  •  EducaHon   -  1997  –  2002:  MSc  Economics,  Finance  –  University  of  Groningen,  the  Netherlands   -  2003:      Interna9onal  &  Asian  Studies  –  Na9onal  Sun  Yat-­‐Sen  University,  Taiwan   -  2009  –  2011:    Cer9fied  Management  Accoun9ng  (CMA)  –  Ins9tute  of  Management  Accountants            (IMA),  United  States   -  2009  –  2001:    Colloquium  General  &  Modern  Art  –  Academy  for  History  of  Art,  the  Netherlands   -  2012:    Interna9onal  Financial  Report  Standards  (DipIFRS)  –  Associa9on  of  Chartered  Cer9fied          Accountants  (ACCA),  United  States     3      
  4. 4. “Networking  is  building  and  maintaining  relaHonships  on   the  basis  of  mutual  trust  and  respect,  for  the  long  term”   4  
  5. 5. The  N-­‐Factor:  the  key  to  success  •  Entrepreneurs  vs.  High  PotenHals   -  No  life  long  job  guarantees   -  Change  of  demography  working  popula9on   -  Personal  rela9onships   -  Time-­‐to-­‐market   -  Local  Knowledge   -  Financing  and  M&A   -  Buffer  in  bad  9mes         5  
  6. 6. Building  a  network:  start  early,  be  consistent  •  Time  consuming  •  Be  sincere,  be  yourself  •  Mutual  interests  •  No  sales,  just  goals  •  Start  young:     -  your  friends  are  maybe  geeks  now,  but  geeks  will  be  the  new  chic  •  Overcome  cultural  &  ages  differences  •  Rules   -  Prepare   -  Administrate   -  Follow-­‐up         6  
  7. 7. Building  a  network:  places  to  be  •  Network  events   -  EFactor  events,  seminars,  workshops  •  Conference  •  Coincidental  mee9ngs  •  Networks  of  others  •  Clubs   -  Rotoray,  Lion  Clubs,  Sports  •  Industry  related  organiza9ons  •  Networking  abroad  &  interna9onal  influence     7  
  8. 8. Maintenance:  substance  over  form  •  Maintenance  =  discipline  •  Kind  or  rela9onships   -  Friend  Family  and  Fools   -  Good  business  rela9onships   -  Acquaintances  •  Technology  =  memory  •  Handing  over  your  network     8  
  9. 9. Maintenance:  some  events  are  more  equal  then  others   Event Maintenance New P/Q Image Acceptation Partners Art ++ + ++ ++ ++ ++ Music ++ - - ++ ++ ++ Tennis + ++ ++ + = o Soccer -- -- -- - = -- Golf ++ ++ + + = -- Chess + ++ ++ + ++ -- Car racing + + -- - + -- Cooking ++ ++ + ++ + o 9  
  10. 10. E-­‐Networking:  it  is  just  a  tool,  no  end  game  •  Technology  &  communica9on  fundamental  •  Global  network  support  •  No  online  sustainability  without  offline  support  •  Tools:   -  Email   -  Search  machines   -  Phone/VOIP   -  Chat   -  Blackberry’s   -  CRM  vs  Linkedin/EFactor   -  Social  communi9es   10  
  11. 11. E9quenes:  it’s  the  linle  things  that  maner  •  Invest  &  research  •  Come  early,  leave  late  •  First  impressions  •  Bring  something  to  the  table    •  Do  what  you  promise  •  Maintain  •  Think  about  it:   -  Clothing   -  Restaurants   -  Amer  dinner   11  
  12. 12. Impressing  without  words  SMILE   EYES   POSTURE   ATTITUDE  HANDS   VOICE   DRESS   ASSECOIRES   12  
  13. 13. Culture:  be  global,  act  local  •  An  extra  dimension  •  Every  culture  is  different   -  Research   -  Local  people  to  assist  •  Be  aware  of  poli9cal  systems  •  Religion  •  Local  personal  networks  •  Reputa9on  checks  are  ok  •  Respect   13  
  14. 14. Remember:   C2 x F x √T = Cl•  C  =  Chemistry  •  F  =  Fun  •  T  =  Time  •  Cl  =  Click   14  
  15. 15. Thank  you!  

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