WHAT IS THIS? “The links shown below some ofGoogles search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcutsthat will save users time and allow them to quickly find the information theyre looking for.” Definition by Google
WHAT IS THIS? Direct link into a specific page Only for the first result From 2 to 12 sitelinksComposition: Title of page Little description Link
THE BEGINING From june 2005 A huge mystery… Rumors (piracy from big sites) Until October 2007…
HOW DOES IT WORKS? Selection of sitelinks is automated The algorithm’s google manages all Depend of your traffic page Only for older site
HOW TO CONTROL IT? YOU CAN’T CONTROL IT! but it’s possible to orient it : ◦ Always anchor the text ◦ “alt text” informative, concise and without repetitions ◦ Eliminate some exact sitelinks => Google Webmasters Tools
HOW TO CONTROL IT? Since Octobre 2007 on « Google webmaster tools »1 - Go on sitelinks2 - Demote this link
AFTER…• A new generation ofsitelinks• Possibility to manage it!