PG Certificate in Advertising Management & Public Relations by MICA

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The program is structured to prepare students for a successful career in marketing communications and Advertising Management. …

The program is structured to prepare students for a successful career in marketing communications and Advertising Management.

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  • 1. PG Certificate in Advertising Management & Public Relations by MICA
    Through HughesNet Global Education
    The program is structured to prepare students for a successful career in marketing communications and Advertising Management.
  • 2. PG Certificate in Advertising Management & Public Relations
    Students will gain a working knowledge of the advertising business, the role of advertising and its relationship to marketing, and how advertising plans are developed from initial concept to finished creative and media plan
  • 3. Schedule & Duration
    Schedule - Thursdays & Fridays 7.30 am – 9.00 am
    Duration- The program would be of one year duration.
  • 4. Important Dates
    Application Closure Date: 30th October 2010
    List of Selected Candidates: 5th November 2010
    Date of 1st Installment: 25th November 2010
    Date for 1st Class: 2nd December 20
  • 5. Program Fees
  • 6. Installment Details
  • 7. Course Details
    Introduction to Marketing
    Introduction to Marketing Research
    Introduction to Advertising
    Introduction to Consumer Behaviour
    Profiling of Target Audience
    Project Break
    Introduction to Marketing Communications
    Introduction to Retail and Retail Communications
    Introduction to Media (Conventional and New Media)
  • 8. Objectives
    The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education
  • 9. Certification
    MICA will directly award the certificate of “Post Graduate Certificate in Advertising Management & Public Relations” to participants who complete the programme successfully. MICA will also offer Alumni status to its successful participants.
  • 10. Thank you!