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  • 1. Smart Phones: TheMarketing Median of theFutureA look at how smart phones are turning us intomarketing subjectsHugh Williams
  • 2. Introduction Within this presentation I will be discussing ◦ What are smart phones  Their pros and cons ◦ How Marketer use smart phone ◦ Applications that aid Marketers  And, the pros and cons of those applications
  • 3. What is a smart phone? “…a smart phone is a device that lets you make telephone calls, but also adds in features that, in the past, you would have found only on a personal digital [PDA] assistant or a computer…” (Cassavoy, 2012)
  • 4. Smart PhonesPros ConsEntertainment Can distract us when completing dangerous tasksUseful tool in case of emergency Can create social isolationsReduces the need of other Can create financial burdentechnology (i.e. PDA)Facilitates many social networking Health risk (Carpal tunnel– thumbs,services – within one device Hearing loss)
  • 5. How do Marketer use SmartPhones? Because of how much use smart phones have we find ourselves always on them ◦ Smartphones are used everywhere (Lieb, 2008):  95% - „downtime‟  82% - at work  81% - shopping  80% - at home  65% - commuting to work
  • 6.  Through all that use marketers are able to find out: ◦ What we like ◦ What we do (as a hobby or activity) ◦ Where we go (or would like to go)
  • 7. Application the assist Marketers There are two main applications that aid marketers in finding out about different aspects of out lives: ◦ Facebook ◦ Twitter
  • 8. FacebookPros ConsConnecting with friends and family Over dependence on updatesSharing special occasions with At time too much details includedpeopleFinding long lost friends Unnecessary comments of postingsA source of entertainment (as like a Once its on the internet, its thereTV or radio) for good (Feldman, 2012)
  • 9. How Facebook helpsMarketers With the discover of Facebook came the use of the „Like‟ button ◦ If someone post some thing you liked, you would hit the like button, ◦ If there was a product or event you liked, you would hit the like button. That‟s the information that marketers look for when doing research on a specific product or service
  • 10. How Facebook helps Marketers (cont.) Another area that marketer look at when doing research through Facebook is the profile page of the demographic audience that they are targeting• Example: Hiking gear After consulting various Facebook accounts and find out that a lot of the population that enjoy hiking also watch Dexter, a marketer could conclude that the best time to place an add for hiking gear could be during an episode of Dexter.
  • 11. How Facebook helps Marketers(cont.) Similarly to the Facebook button, more people are „Checking In‟ to locations With that marketers would be able to map the high frequented areas of the selected demographic
  • 12. TwitterPros ConsProvides a quick update to friends Provides easy access of personaland family informationAllows you the ability to display Possibility of cyber bullingyour interest in a given areaFor companies: the power to drive For companies: a mistake cancustomers to you door easily spread, creating negative publicity
  • 13. Marketing ourselves throughTwitter As we follow people and companies through twitter, we produce useable information for marketers to exploit (i.e. what we like, or think they should improve on) ◦ Here is a list of companies on Twitter (Smarty, 2008):  Air Canada  West Jet  Starbucks  JetBlue  ComCast  The Home Depot
  • 14. Marketers follow the trends One of the most commonly used features use in the Twitter world are hash tags (#) ◦ “People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search” (Twitter Help Center, 2012)
  • 15. Conclusion With smart phone we as a population are constantly being examined by marketers May it be through the: ◦ Applications we use ◦ The things we like ◦ The things we do ◦ Or, the places we go Marketers will follow us and provide us with things they deem we need
  • 16. ReferencesCassavoy, L. (2012, March 10). What makes a smartphone smart?. Retrievedfrom http://cellphones.about.com/od/smartphonebasics/a/what_is_smart.htmFeldman, B. (2012, February 1). Pros and cons of Facebook. Retrieved fromhttp://www.surfnetkids.com/go/safety/752/pros-and-cons-of-facebookHelp center. (2012, January 1). Retrieved fromhttps://support.twitter.com/articles/49309-what-are-hashtags-symbolsLieb, R. (2010, January 10). Smartphones as a marketing medium: are we thereyet?. Retrieved from http://econsultancy.com/ca/blog/5213-smartphones-as-a-marketing-medium-are-we-there-yetSmarty, A. (2008, October 7). 16 examples of huge brands using twitter forbusiness. Retrieved from http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/