Capital raising for creatives

Capital raising for creatives: what makes a winning investment pitch? State Library Queensland, Grey Street, Brisbane 15 April, 2010 9.45am – 10.30am Hugh Mason twitter.com/hughmason

Some Singapore clients

More Singapore clients

Coming up …  My Journey  Pembridge Partners  Learning from listening to creatives  Essentials for raising capital  Radical fundraising  Engaging with investors' agenda

geek → film-maker → entrepreneur

Creativity is only part of it Manufacturing Distribution Retailing

The 'Value Chain' Manufacturing Distribution Retailing

Pembridge Partners Founded 2001 to help owner- managers in the Creative Industries build and realise commercial value in their firms Four partners + 20 regional associates + support staff. People who have ‘been there before’ in Music, marketing services, TV, Film, Design. Active in UK, Singapore, Netherlands A$50m+ raised/invested, 50 current engagements across Creative Industries nationally

The Knowledge Economy $ Research Culture Science Art Products Creative & Services Industry Development

The Knowledge Economy € Science Art Technical I.P. Aesthetic I.P. Building value around Intellectual Property

Different agendas Urge 1: Do great work Cultural Wealth Work focus Urge 2: Build a better world Social Wealth Workplace focus Urge 3: Make money Economic Wealth Market focus Perhaps 5% of small businesses

Listening to creatives pitch

Parable of the Golden Apples

Listen to the differences & plan ahead The biggest source of pain and frustration in business is misaligned objectives. Most creatives are in denial about, or don't plan for their future as a business. Commerce and Creativity can go hand-in-hand: one empowers the other. SUCCESS STRATEGY 1: Be honest with yourself and your business partners about why you are in business and plan around everyone's motivation

Some reasons to raise capital To do projects   To share in the risks/rewards of a growing business  To build a creative economy To regenerate regions 

Know your financier Hands-on VPs Angels VCs Not for For Public Agencies Profit Profit Trade Grant Making Trusts Banks Hands-off

Know your stage in business Startup Lifestyle Hi-growth Super Public business Growth Company Stock Risk Valuation Self / Mkt FFF Debt Angels VC Time

Reality Check • You are in competition with many other investment propositions when you pitch to an investor. SUCCESS STRATEGY 2: Understand the talk a particular investor wants to talk, and make sure you can show how your project walks the walk. Remember that doing the deal is the beginning, not the end, of the process!

Crowdsourcing

Bootstrap your business

360° thinking Toys Events Boy Film Band Concept, characters, or story world Event Book Magazine Existing Brand

Give investors what they need

Inside a financier’s head risk reward

http://creative3.com.au	38
http://us-w1.rockmelt.com	12
http://robertcollings.com	9
http://paper.li	4
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http://ceasocial.com.au	3
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Capital raising for creatives

by Hugh Mason on Apr 14, 2010

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Capital raising for creatives — Presentation Transcript