Internet & Social Media - Day One

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Day one slides from the DLDC Social Media course, held on 11/10/2010

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Internet & Social Media - Day One

  1. 1. Internet & Social Media Unlocking the power of the web
  2. 2. facebook.com/MarbleMultimedia @WebDesignIE Welcome @hughlaw facebook.com/hughlaw linkedin.com/in/hughlaw
  3. 3. Agenda Introduction to Social Media Setting up your Facebook Page Setting up Twitter Setting Up LinkedIn Managing you accounts Assignment Feedback / Questions
  4. 4. What is a Social Network and Social Media? so·cial adj. - Of or relating to human society and its modes of organisation media noun - means of communication that reach large numbers of people, such as television, newspapers, and radio
  5. 5. SOCIAL MEDIA DOES NOT MAKE YOU MONEY
  6. 6. Facebook Twitter LinkedIn
  7. 7. Traditional Marketing €€€ € € € €
  8. 8. Social Media Marketing € € € € € € € € € € € € € €
  9. 9. Setting up on Facebook Creating a business profile
  10. 10. Facebook Over 500 Million Facebook users worldwide 1.5 million users in Ireland alone 60/40 Male to Female split
  11. 11. Facebook Uses Advertising General Promotion Build Trust SEO
  12. 12. Setting up a page Go to www.facebook.com/pages
  13. 13. Exercise Create your bio We are.... (a little history) that provides... (your service / product) We are unique because... (what makes you special?) You should choose us because... (benefits to customer) Now make a 140 character version
  14. 14. Setting up on Twitter you can fit a lot into 140 characters
  15. 15. Twitter Over 145 million registered users Quick short bursts of information on the go
  16. 16. Twitter Uses Customer Service Search Tool Promotion
  17. 17. Setting up on LinkedIn Facebook for professionals
  18. 18. LinkedIn Uses Job Search Tool Build a network of professional contacts Get introduced to new contacts Online CV / Portfolio
  19. 19. Now what do I do? So many networks... so little time...
  20. 20. Help is at hand
  21. 21. Social Media Tips Find People Genuine Interest in your field Family & Friends Provide Quality Content DON’T SPAM Some advertising ok Keep a 2-way communication open
  22. 22. 8 Tips to build your tribe 1. Be unique, but be yourself 2. Participate in conversation 3. Provide value 4. Get some loyal followers 5. Become an authority 6. Be creative 7. Reward your followers 8. Always have fun with it
  23. 23. Assignment Create a Facebook Business Listing Create a Twitter account for your business Create a LinkedIn profile for yourself
  24. 24. Until next time... facebook.com/MarbleMultimedia @WebDesignIE What’s your web address? @hughlaw Slides will be available on facebook.com/hughlaw Slideshare.com linkedin.com/in/hughlaw hugh@marblemultimedia.com 087 661 4581
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