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Updated Brand Identities, Side by Side

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HuebnerPetersen's "Teaching Moment" for 6/3/09, presented by Megan Stout. Comparison and discussion of a few brands who have recently updated their identities. A look at their old logos next to the …

HuebnerPetersen's "Teaching Moment" for 6/3/09, presented by Megan Stout. Comparison and discussion of a few brands who have recently updated their identities. A look at their old logos next to the new.

Published in: Business, Technology

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  • 1. INDUSTRY CUSTOMERS EMPLOYEES SUPPLIERS Discussion: Brand Identity Redesigns HuebnerPetersen “Teaching Moment” for June 3, 2009 Presented by Megan Stout
  • 2. Oreo: Logo & packaging redesign HUEBNER PETERSEN
  • 3. Kraft: Corporate logo redesign HUEBNER PETERSEN
  • 4. Kraft: Similarities to other logos HUEBNER PETERSEN
  • 5. Miracle Whip HUEBNER PETERSEN
  • 6. Snapple HUEBNER PETERSEN
  • 7. Sysco HUEBNER PETERSEN
  • 8. The End: Discussion Time! HUEBNER PETERSEN