Social Media and Your RV Dealership

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Important stats, key platform info, and strategy overview for implementing social media in an RV dealership setting.

Presentation from the 2010 RVDA expo in Las Vegas. Presentation "Your Dealership & Social Media" by Bethany Grabher of HuebnerPetersen.

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Social Media and Your RV Dealership

  1. 1. Your Dealership & Social Media Bethany Grabher HuebnerPetersen
  2. 2. Social Media places small & local businesses in the spotlight in ways that up until this point, were unattainable
  3. 3. 2010 stats Twitter: 100 million users, 50 million tweets sent each day Facebook: 500 million users, average user has 160 friends & spends 55 minutes per day on the site YouTube: 2 billion views each day LinkedIn: 65 million members, 1 new each second
  4. 4. Social media users by age group
  5. 5. Facebook growth, 2009-2010 by age group
  6. 6. Twitter has added 40M users since April 2010
  7. 7. 33% talk about businesses 1/week 32% make business recommendations 30% seek buying decision advice
  8. 8. 80% of automotive/RV buyers say Internet information influences their purchasing decisions
  9. 9. 90% of consumers trust online, word-of-mouth recommendations
  10. 10. Customers are receiving their information online, and sharing information online
  11. 11. Customers expect to connect
  12. 12. Social media Generates dealership exposure Generates qualified leads Can reduce marketing expenses Increases website traffic Boosts search rankings
  13. 13. Social media should be a part of your strategy
  14. 14. 1: Listen... Really listen
  15. 15. What to listen to Industry happenings Dealership mentions Competitor activity Competitor mentions Your name Manufacturers
  16. 16. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  17. 17. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  18. 18. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  19. 19. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  20. 20. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
  21. 21. 2: Pick one platform
  22. 22. Platform options Blog: RV insights, travel stories, expert knowledge Twitter: Links, quick tips, announcements Facebook: Pictures, announcements, special offers YouTube: Unit tours, interviews, how-to videos Flickr: Unit photos, classic RV photos, travel pics
  23. 23. 3: Participate & “engage”
  24. 24. Find people to follow Twitter search Twellow & Twellowhood Facebook search Blogrolls Twitter lists Nearby Tweets
  25. 25. Consistency is key Blog: 1-2 per week Twitter: 1-3 per day Facebook: 1 per day YouTube: 1-2 per week Flickr: 1-2 per week LinkedIn: 1-3 per week
  26. 26. Converse & connect Blog: Reply to comments, comment on other blogs, reference others Twitter: Retweet, mention, DM, hashtags Facebook: Follow pages, respond to posts, join discussions YouTube: Comment on videos, “like” videos LinkedIn: Ask & answer questions
  27. 27. 4: Quality counts
  28. 28. What to write Advice or tips Behind the scenes Interviews or profiles Product reviews Travel/camping ideas Family fun ideas Manufacturer news
  29. 29. Thinking of trading up your RV, here are five reasons you should do it! 101 things to cook on your RV-Q (that aren’t steak)! We took a poll at the dealership, here’s the list of our top camping destinations.  What’s yours? An RV that can pull a boat!  An in-depth look at RV horsepower.  Struggling with where to store your RV?  3 good recommendations. Why winterizing will save you $$ down the road!
  30. 30. Customers look for: Promotions News Feedback/testimonials Reminders
  31. 31. Share your expert knowledge
  32. 32. Stay Focused
  33. 33. Give Give Give
  34. 34. Foster participation
  35. 35. Be relatable, be genuine
  36. 36. 5: Optimize your efforts... Be findable
  37. 37. Add keywords Profiles Posts Titles Image/video names
  38. 38. Submit your blog
  39. 39. Use directories
  40. 40. Socialize your website
  41. 41. Take it offline
  42. 42. 6: Use tools
  43. 43. Schedule in advance
  44. 44. Shorten URLs http://www.rvbusiness.com/ 2010/06/another-look-back- http://bit.ly/bQIpc at-history-of-the-rv-industry/
  45. 45. Go mobile
  46. 46. Filter out the “noise”
  47. 47. 7: Give it time
  48. 48. www.rvsocialmedia.com

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