Internet 101 for RV Dealers

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It’s time to get caught up. Doing business online is no longer the future, but reality. Where should you start and where should you spend your time?

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Internet 101 for RV Dealers

  1. 1. Internet 101Megan Stout & Stacey HarrisHuebnerPetersen
  2. 2. “The Internet isbecoming the townsquare for the globalvillage of tomorrow.”-Bill Gates
  3. 3. Why?
  4. 4. Your WebsiteThe online gateway to your dealership.
  5. 5. Your Website Don’ts✗ Don’t use blinking or flashing text✗ Don’t go crazy with the color wheel✗ Don’t overdo the subpages✗ Don’t add it just to add it
  6. 6. Example of a Don’t Website
  7. 7. Your Website Do’s ✓ Make it simple ✓ Key Info = Homepage ✓ Allow easy navigation ✓ HTML/Flash: 80/20
  8. 8. Example of a Do Website
  9. 9. Example of a Do Website
  10. 10. Fixing Your URL’sMake it simple Do: www.abcrv.com/units Don’t: www.abcrv.com/unit3927169/Google Rewards
  11. 11. Your Website & SEO (Search Engine Optimization)Relevant page titlesRelevant URL’sContent filled with keywords
  12. 12. Website UpdatesDaily: InventoryWeekly: Specials, sales or other big newsMonthly: Personnel, store hours, general info
  13. 13. Going Mobile?Should you or shouldn’t you?
  14. 14. Yes.
  15. 15. In the U.S. alone,120 million people willbe using and searchingon smart phones this year.
  16. 16. Curious about mobile conversion?Conversion of traditional websites onmobile phones = 4%Conversion of mobile sites on mobilephones = 40%
  17. 17. Why Else?Mobile searches have increased 300%since 201020% of auto shoppers visit dealers sitesusing their smartphone1/3 of people are abandoning theircomputers for mobile devices (tablets,phones etc.
  18. 18. Have You Considered?Usability of your site on a mobile device?Is your dealership available wherevercustomers are?Trying out your website on a mobile device?
  19. 19. Where to StartUsability of your site on a mobile device?Is your dealership available wherevercustomers are?Check out other dealers that have gonemobile.
  20. 20. Social Media
  21. 21. The average Facebook user is connected to80 community pages, groups and events.The average American Internet userwatches 30 minutes of video per day.Social networking sites grew 88% amongusers ages 55-64 between 2009 & 2010. *Social2B & Web Pro News
  22. 22. Word of Mouth Get Engaged Build RelationshipsProvide Content Search Rankings
  23. 23. 1: Listen... Really Listen
  24. 24. 2: Pick a Platform
  25. 25. Social Media Platforms
  26. 26. 3: Participate & Engage
  27. 27. 4: Content is King
  28. 28. RVsocialmedia.com
  29. 29. Top 6 Tips1.) Be consistent2.) Be personable & real3.) Make posts relevant & engaging4.) Participate in the conversation5.) Don’t expect results overnight6.) Be ready to respond
  30. 30. Online Ads:Google Adwords
  31. 31. What?
  32. 32. This sounds hard... where do I start?
  33. 33. Step 1: Target Customers Pick your language Pick your location Take it further
  34. 34. Step 2: Create Your Ad Create your keywords:Create your headline Motorhome Camping Trailer Jayco RV Dealer
  35. 35. Step 3: Set Your Pricing Totally customizable by you Choose your currency (US or Canadian $) Select your daily budget
  36. 36. Step 4: Get Signed Up Enter your email and password Build a Google Account
  37. 37. Getting Certifiedhttp://www.google.com/adwords/professionals/
  38. 38. Your Dealership in Review
  39. 39. Search Yourself
  40. 40. What To Look ForSearch as a customerWhat are customers finding?Are you impressed with what you see?
  41. 41. Customers TalkYelpGoogle Reviews Where are youDealer Rater being talked about?Message BoardsTwitter
  42. 42. It’s ALL About Aggregates reviews to one place Increases your search rankings Make your dealership easy to find by customers
  43. 43. Reputation Management 1.) Monitor 2.) Optimize 3.)  Engage
  44. 44. Where to MonitorGoogle Alerts - google.com/alertsYahoo Alerts - alerts.yahoo.comRSS feed subscriptions to search resultsSocial  Media  via  tags
  45. 45. EngageResearch the situation - is there merit?If not, provide facts and ask forcorrections.If yes, offer to discuss.Be ready to respond.Be honest, be transparent and listen.
  46. 46. OptimizingMost effective as a preventativemeasure rather than a reactivemeasure. Better than chasing afternegative comments and puts thebrand in control.
  47. 47. Thank You.

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