• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital RV Dealer 2012
 

Digital RV Dealer 2012

on

  • 1,037 views

Information on where & how your RV dealership should be active in the digital realm: Local directories, search engine marketing, mobile marketing, online video....

Information on where & how your RV dealership should be active in the digital realm: Local directories, search engine marketing, mobile marketing, online video.

From HuebnerPetersen's digital marketing presentation to the Jayco RV dealer body.

Statistics

Views

Total Views
1,037
Views on SlideShare
615
Embed Views
422

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 422

http://rvsocialmedia.com 422

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital RV Dealer 2012 Digital RV Dealer 2012 Presentation Transcript

    • Digitalfor your RVdealership.
    • You can’t ignore digital.
    • 94% of consumersresearch productsonline before buying.
    • The web influences over50% of offline sales.
    • 80% of automotive/RVbuyers say Internetinformation influencestheir purchasing decisions
    • 1 in 5 minutes online isspent on social media
    • 90% of consumers trustonline, word-of-mouthrecommendations
    • The RV buying agegroup is socialmedia’s fastestgrowing segment.
    • 97% usage for ages 24-34,+1% from previous year95% - 35-44, +6%90% - 45-54, +11%82% - 55-64, +14%
    • More time is spent onFacebook than anyother website.
    • 44% of mobile phoneusers have a smart phone.
    • Mobile social mediause is on the rise, up27% from last year.
    • Mobile phones willovertake PCs as the mostcommon web accessdevice worldwide.
    • Customers expect a digitalpresence from your dealership.
    • If customers don’t see youonline, you don’t exist.
    • digital = website
    • What’s beyond a website?
    • Local listings.
    • Why local listings:Highlight customer reviewsMake it easy for local customersto find youHelp you appear in search results
    • Get started:Sign up, create your listingInclude photos & as much info aspossible, sprinkle w/ keywordsInclude a “From the owner”quote.Solicit reviews from customers
    • Search advertising.
    • Why search advertising: Deliver your message at the moment someone is searching for what you offer Pay only for clicks Target with keywords Set up geotargeted ads
    • A car buyer visits14.2 websites &only 2 dealerships
    • Get started:Sign up, start an accountSet up a “campaign” - budget,targeted area, targeted devicesSet up “ad groups”Assign keywords to ad groupsWrite ad copyMonitor closely, tweak & optimize
    • Top PPC tips:Keep all quality scores 3+Match keywords in ads, landingpages, & ad groupsRun 2-3 ads per group, rotatefrequentlyInstall conversion trackingMeasure CTR, Convert Rate, CPA
    • Mobile AdWords.
    • Why mobile advertising: Reach customers on the go Target people near your dealership Appear where/when users are searching Integrate “click to call”, instant action
    • Why mobile advertising: Mobile & desktop keywords perform differently Mobile-specific campaigns provide better experiences, better results Allows for mobile-specific ads
    • Get started:Set up a new, “mobile” campaignin AdWordsSet budget & select devices,select only mobileAdd click to call extensionCopy ad groups, keywords & adsMonitor closely, tweak & optimize
    • Top mobile tips:Add “click to call”Stay in the top 2 search positionsPut a mobile spin on adsTarget only mobile devices
    • Social Media.
    • Why social media:RV customers are on social sitesYour competitors are on social sites
    • A follower willvisit your website~20 times
    • Goals of social media:2-way conversation with customersBecome a customer resourceCraft your imageStrengthen top-of-mind awarenessBroaden exposure
    • Why people follow:New product informationContests & giveawaysSales, coupons & special offers
    • Get started:Listen firstPick a platform - blog, FB, TwitterBrainstorm contentFollow others, request followsTalk to your followersMonitor closely, respond & participate
    • Where to be:The basics: Twitter, FacebookDealership blogsYouTubeFacebook ads
    • Top social media tips:At the very least, listenRespond to questions, commentsCommit & be activeRun specials for fans/followersAsk for follows
    • Online Video.
    • Why online video:Videos make consumers moreconfident in their purchase decisionsProvides face-to-face contact withcustomersIncreases SEO, SEM, helps SM
    • By 2013 90% ofInternet trafficwill be video.
    • Get started:Get a camera: Flip, iPhoneThink, what do you have to say?Point, shoot, save, uploadIntegrate YouTube w/ Google+,Google places, Google AdWordsUse videos in social media
    • The bottom line,digital’s benefits toyour dealership:
    • RVs are “big ticket” items.Big ticket items =more online research
    • Digital marketing istargeted marketing
    • Digital marketingis cost effective
    • Digital is speedy, timely& easy to update.
    • Online marketingis measurable.