Huddle design creates
The more insightful the designed
service experience, the more it
will return to your business.
It will return in ways that you
expect, like customer loyalty,
increased demand or stronger
mindshare, but also in ways that
will surprise and delight you.
Identify opportunities to improve your
service with current customers, or extend
your service to attract new ones.
Form customer experience strategies so
that you can operate your business knowing
how to consistently please your customers.
Develop differentiating product or service
concepts using experience design methods
and prototyping so that the concepts are
easily communicated, grounded in business
relevance with the customer at the centre.
Service design is a multidisciplinary
approach that looks at the
end-to-end design & delivery
of a service to the market.
We think of services as having
three main dimensions:
3. Relationships between these over time
We seek to gain insight into these
dimensions so that we design charismatic
services in line with your brand and your
Our approach is based on building
a foundation of understanding:
1. Get to know our client’s customer.
2. Get to know our client’s business.
3. Become intimate with our client’s need,
want, problem or whim.
4. Thoughtfully apply our methods and
experience to create a charismatic
service by solving problems,
developing new strategies and
We use a facilitated approach to achieve
great outcomes quickly, and we also offer
this as service to our clients.
We work from the end customers’
perspective when designing for service,
and incorporate experience design methods.
Our job as service designers is to
understand all elements of your services
• how the service is delivered
• under what conditions
• within what context
• evoking which emotions
• by whom
• for how long
• using what tools and which processes.
The crucial point is that service design is
best performed by those that can share
an external perspective of your business.
This perspective is fundamental to allow
for revolutionary ideas to surface.
We are a mixed team of designers,
engineers, managers, analysts and
human factors specialists.
We all LOVE creating things which
are innovative, insightful and useful.
Having a diverse and experienced team
helps us get the mix right. We have
years of experience across automotive,
telecommunications, defence, oil, banking
and technology industries, as well as
academia and the arts. A couple of us
have MBAs, one has a PhD, and we have
enough degrees and diplomas to keep
the many business bases covered.
We love that our company allows people
to do amazing things because we tap into
Even the way we work is fun. Sketching,
Post-Its, movies, writing on glass, cutting
and pasting, colouring in, heaps of thinking
and prototyping. And our clients love it too.
So whether it is a new service offering,
a small tweak to an existing one, a new
product concept, an experience strategy,
a new method, process or framework,
we will love working on it and have fun too.