Huddle design creates
    charismatic services.

The more insightful the designed
 service experience, the more it
   will...
WE
CAN
Identify opportunities to improve your
service with current customers, or extend
your service to attract new ones.
...
Service design is a multidisciplinary
        approach that looks at the
        end-to-end design & delivery
        of a...
WE
SOLVE
Our approach is based on building
a foundation of understanding:

 1. Get to know our client’s customer.
 2. Get ...
We work from the end customers’
perspective when designing for service,
and incorporate experience design methods.

Our jo...
WE
SEE
The crucial point is that service design is
best performed by those that can share
an external perspective of your ...
We are a mixed team of designers,
engineers, managers, analysts and
human factors specialists.

We all LOVE creating thing...
We love that our company allows people
to do amazing things because we tap into
their passions.

Even the way we work is f...
WE
HUDDLE
We know we can achieve our best when we
are working with people who are courageous,
innovative thinkers who embr...
Introduction to Huddle design
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Introduction to Huddle design

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This is a little brochure we put together to introduce ourselves.

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Introduction to Huddle design

  1. 1. Huddle design creates charismatic services. The more insightful the designed service experience, the more it will return to your business. It will return in ways that you expect, like customer loyalty, increased demand or stronger mindshare, but also in ways that will surprise and delight you.
  2. 2. WE CAN Identify opportunities to improve your service with current customers, or extend your service to attract new ones. Form customer experience strategies so that you can operate your business knowing how to consistently please your customers. Develop differentiating product or service concepts using experience design methods and prototyping so that the concepts are easily communicated, grounded in business relevance with the customer at the centre.
  3. 3. Service design is a multidisciplinary approach that looks at the end-to-end design & delivery of a service to the market. We think of services as having three main dimensions: 1. People WE 2. Interactions 3. Relationships between these over time THINK We seek to gain insight into these dimensions so that we design charismatic services in line with your brand and your business requirements.
  4. 4. WE SOLVE Our approach is based on building a foundation of understanding: 1. Get to know our client’s customer. 2. Get to know our client’s business. 3. Become intimate with our client’s need, want, problem or whim. 4. Thoughtfully apply our methods and experience to create a charismatic service by solving problems, developing new strategies and demonstrating concepts. We use a facilitated approach to achieve great outcomes quickly, and we also offer this as service to our clients.
  5. 5. We work from the end customers’ perspective when designing for service, and incorporate experience design methods. Our job as service designers is to understand all elements of your services which include: • how the service is delivered • under what conditions • within what context • evoking which emotions • by whom • for how long • using what tools and which processes. WE WORK
  6. 6. WE SEE The crucial point is that service design is best performed by those that can share an external perspective of your business. This perspective is fundamental to allow for revolutionary ideas to surface.
  7. 7. We are a mixed team of designers, engineers, managers, analysts and human factors specialists. We all LOVE creating things which are innovative, insightful and useful. Having a diverse and experienced team helps us get the mix right. We have years of experience across automotive, telecommunications, defence, oil, banking and technology industries, as well as academia and the arts. A couple of us have MBAs, one has a PhD, and we have enough degrees and diplomas to keep the many business bases covered. WE ARE
  8. 8. We love that our company allows people to do amazing things because we tap into their passions. Even the way we work is fun. Sketching, Post-Its, movies, writing on glass, cutting and pasting, colouring in, heaps of thinking WE and prototyping. And our clients love it too. So whether it is a new service offering, LOVE a small tweak to an existing one, a new product concept, an experience strategy, a new method, process or framework, we will love working on it and have fun too.
  9. 9. WE HUDDLE We know we can achieve our best when we are working with people who are courageous, innovative thinkers who embrace change and also believe in fun and possibility. If you would like to work together, contact us at hello@huddledesign.com © 2009 ABN 59 125 141 326
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