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Rufus Leonard & Huddle


Our use of Huddle has traditionally been …

Our use of Huddle has traditionally been
as an extranet with document management
and to this extent it has been
superb. However, we have done the
product a disservice as it offers so much

Published in Technology , Business
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  • 1. Letting the customer do the talkingRufus LeonardExploit your foresight with hindsight. About Graham Graham has over 10 years of marketing experience, working on all aspects of the marketing mix. Having worked client side, in the music and corporate entertainment industries, he moved over agency side and joined Rufus Leonard’s Sales & Marketing team in 2006. As Marketing Manager, Graham works on all aspects of sales and market- ing, from the management of our digital communications and social media strategy through to internal communications and brand developmentSince my return to The Drill Hall, home of Rufus Leonard, I have been bombarded by numeroustweets, e-newsletters and RSS feeds describing what the next best thing is going to be in 2011. From “Our use of Huddle has traditionally beenthe public launch of Quora, primed as the new Twitter, to the statement that location-based services as an extranet with document manage-will lead the way in 2011. I could have sworn I read an article describing the lack of take up of the very ment and to this extent it has beensame technology just before Christmas?! superb. However, we have done the product a disservice as it offers so muchThese trend predictions are all very well and good but the majority appear to be nothing more than a more.”finger in the air or just a bit of fun. The problem is that they distract people from the tools and systems - Graham Cox, Marketing Managerthat truly can deliver. By highlighting the next big fad, more and more businesses feel pressured intokeeping up to date and covering all number of new platforms, scared that in this switched on worldthey may be left behind or overtaken by their competitors. Brands are constantly being told that theymust ensure a strong presence online to promote and defend their business. But in spreadingourselves thin we are all at risk of missing the benefits that are right under our noses.We are far more likely to find the winning formula by running an audit of our current systems andtools, those that are proven, successful and continually evolving. By looking with a fresh pair of eyesat the challenges we face and the existing tools around us, we can find the solution has been with usfrom the beginning. It would be true to say that this only works if such services have kept up to datethemselves and are continually adapting and progressing. Huddle achieves this through the regularintroduction of new aspects to their product; from the new more intuitive tasks through to one of myfavourites, the media viewer.At Rufus Leonard, we ensure that we are at the forefront of innovation. However, we also continuelooking at ways to use proven new media and social networking tools to improve internal communica-tions and the way that we work together. Our use of Huddle has traditionally been as an extranet withdocument management and to this extent it has been superb. However, we have done the product adisservice as it offers so much more. To overcome new challenges faced by our clients and the driveto improve our own working practices we have gone back to Huddle to adopt more and morefeatures. From online image libraries to the bespoke use of the Huddle API, we are finding new andexciting ways to develop our ways of working and ways of communicating with one another.It would be quite easy to throw a new flash tool at the problems we face on a day to day basis, butwould that be the right answer? I very much doubt it. 2011 is the year of adopting the platforms andservices that were being heralded as ‘the next best thing’ in 2007/08. Those that have proventhemselves, matured and evolved to be the real heroes of digital in UK & EU: +44 08709 772 212 USA: +1 (415) 376 0870