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130315 hubtech21 presentation

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  • 1. HELPING FRENCH ENTREPRENEURS SUCCEED IN THE US
  • 2. HUBTECH21 MODEL One-stop shop Long term partnership Experience and quality Boston and San Francisco Backed by the Paris Region
  • 3. A LONG TERM RELATIONSHIP Coaching Marketing Support Market Assessment Define the Business Development right Define and Operations strategy reach your target Get real market feedback Develop direct & indirect sales Optimize productivity & profit
  • 4. DEFINE THE RIGHT STRATEGY WITH OUR MENTORS Objective: Reviewing your Strategy • Customers and value proposition • Go-to-Market strategy • Business model • Management structure • Required investment Methodology • Face-to-face meetings or call with one of our mentor • Feed-back on your strategy Xavier Wartelle Serial Entrepreneur NetCentrex, Brixlogic, Ipanto, Presto, Shogunmoto Alan Facey EVP Black Duck, Sales strategy, enterprise software Stephane Alisse Business Development Expert for foreign IT companies wishing to develop on the US market Cecile Real Entrepreneur, Medical Devices, Fundraising, international expansion Sergi Herrero Social Media Strategy, Digital Marketing, Mobile Bruno Martinaud Multientrepreneur, strategy, financing
  • 5. REACH YOUR TARGET WITH OUR MARKETING EXPERTS Objective: Reach your target • Positioning • Messaging • Website • Marketing materials • Elevator pitch support Methodology: incremental marketing support • Americanization of your marketing support (website revamping, presentation, outreach email) • Elevator pitch support • Based on initial feedback from the market, design of dedicated marketing materials • Marketing plan to achieve your goals Valerie Zeller Value Proposition, positioning, messaging, elevator pitch Alyssa Dver High tech marketing strategy, marketing materials development and review Chitra Rakesh Brand Management, BtoC, BtoB Roy Terry Hi-Tech, elevator pitch support Sarah Weldon High tech, bi-lingual content review
  • 6. ASSESS YOUR MARKET WITH OUR RESEARCH EXPERTS Valerie Zeller IT: video games. mobile apps, APIs, tourism, value proposition, BtoB Objective: understanding and planning Julianne Zimmerman High tech companies, clean tech strategic marketing, value proposition, messaging, branding Julianne Zimmerman High tech – Clean Tech companies Strategic marketing – Value proposition – Laure Berliner Messaging Life Sciences, market research • Understanding the market (landscape & size) • Discussing opportunities and challenges • Defining your positioning and drafting a market plan Methodology Laure Berliner Life sciences, MedTech, BioIT Jean-Noel Poirier MarketTech, cleanprofessional High Research tech market assessment • 1: Gathering data • 2: Defining value proposition, reviewing materials • 3: Securing interviews with potential customers or partners • 4: Formulating a go-to-market strategy Agnes Faure Digital content, marketmedia Content monetization, assessment Jean-Noel Poirier Clean Technologies Partner
  • 7. INCREASE YOUR SALES WITH OUR BUSINESS DEVELOPERS Patrick Consorti High tech companies - international sales and partner management Objective: Develop Sales • Initial clients • Partners • Distribution or resellers Methodology • Marketing review of your materials • Domiciliation • Lead generation • Meetings organizations • Local follow-ups Aymeric Vigneras Entrepreneur, enterprise profit improvement and transformation, online industry, IT services company Lionel Pelamourgues Tech expert, Telecom Al Kesselman Lead Generation Jean-Baptiste Trahin Lead generation Elsa Rive Lead generation, life science
  • 8. OPTIMIZE YOUR OPERATIONAL PRODUCTIVITY & PROFIT Joubin Hatamzadeh Director of Operations, Boston Objective: Localize • Address • Marketing strategy • Legal entity • Accounting • Recruitment / Immigration • Technical Support Christophe Ratte Project Manager, Boston Marie Bahsa Project Manager, San Francisco Methodology: shared resources • Offices • H21 acts as your local COO • Introduction to trusted consultants and service providers • Project management to streamline the process Paul Linares Technical Support Service Providers
  • 9. AT THE HEART OF THE TECH ECOSYSTEM IN BOSTON
  • 10. AND IN OUR INCUBATOR IN SAN FRANCISCO
  • 11. THEY RELY ON US…OUR CLIENTS
  • 12. THEY RELY ON US…OUR PARTNERS IN FRANCE
  • 13. THEY RELY ON US…OUR PARTNERS IN THE U.S.
  • 14. H21 RESOURCES FOR FRENCH ENTREPRENEURS - Website: www.hubtech21.com - Blog : Thetechmap.org - Twitter: @HubT21 Calendar: http://www.hubtech21.com/calendar/ Events in Paris / Boston / SF
  • 15. BENEFITS Define the right strategy Learn and adapt quickly to the US Market Leverage our network Save time: prequalified resources Save money: shared resources Focus on your core business
  • 16. Marie Buhot-Launay Director of Sales and Marketing Marie.buhotlaunay@hubtech21.com 603-997-2349 San Francisco 2415 Third Street, suite 231 San Francisco, CA 94107 Boston One Broadway, 14th floor Cambridge, MA, 02142

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