From Reporting to Insights and ActionWeb Analytics: An Intuitive, Legal-Specific Analytics SolutionJune 2012
Hubbard One Web Analytics
Hubbard One Web Analytics• Focus on Legal Industry• Specific to your law firm site taxonomy• Delivers web analysis vs. web...
Hubbard One Web Analytics                            Hubbard One Web Analytics                            “ is a legal ind...
Hubbard One Web Analytics      Hubbard One Web Analytics Reporting Tool                      (Preview)
Hubbard One Web Analytics• Standard Dashboards
Hubbard One Web Analytics
Hubbard One Web Analytics
Hubbard One Web AnalyticsStandard Reporting                            • Most use general reports with                    ...
Hubbard One Web Analytics   Metrics on your report should give you clear understanding of your performance in             ...
Hubbard One Web Analytics       Reports that look beyond the obvious!                 Unless the content on your          ...
Hubbard One Web AnalyticsEngagement      • How does content perform comparatively?                • Which content keeps vi...
Hubbard One Web Analytics• Standard Content & Page Reporting
Hubbard One Web Analytics• What type of content do visitors value the most?
Hubbard One Web Analytics• Which Content is most engaging?
Hubbard One Web Analytics• Which Content is most engaging?
Hubbard One Web Analytics• What type of content do visitors value the most?
Hubbard One Web Analytics• Are my offsite efforts helping bring traffic to my services pages?
Hubbard One Web Analytics• What areas of our site saw the most growth and decline?
Hubbard One Web Analytics• Is the home page driving traffic to the areas of focus?
Hubbard One Web Analytics• What is our share of search?
Hubbard One Web Analytics• Are our social media efforts working for us?
Hubbard One Web Analytics            BRINGING IT TOGETHER               Hubbard One Web Analytics
Hubbard One Web AnalyticsWeb Analytics Market Research – Sloan Review
Hubbard One Web Analytics Solution         Hubbard One brings it all together                                        Intu...
Q&A tanya.ortiz@thomsonreuters.comgitanjali.bedi@thomsonreuters.com
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Web Analytics: An Intuitive, Legal-Specific Analytics Solution

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Measuring your digital marketing success - and driving business decisions from these results - is an important part of building effective marketing programs. Hubbard One’s Web Analytics solution takes the guesswork out of web analysis and provides you with the tools you need to indentify key web trends, drive fact-based decisions and assess your website investment.

Designed specifically for law firms, Web Analytics offers flexible reporting tools, intuitive dashboards and comparative reports – all backed by a team of knowledgeable experts. During this informative webinar, our analytics experts, Gita Bedi and John Simpson, explored how Web Analytics can optimize your interactive marketing programs by providing actionable insight into your data.

To view a recording of the webinar, visit http://www.hubbardone.com/webanalyticswebinar.

Published in: Technology, Business
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Web Analytics: An Intuitive, Legal-Specific Analytics Solution

  1. 1. From Reporting to Insights and ActionWeb Analytics: An Intuitive, Legal-Specific Analytics SolutionJune 2012
  2. 2. Hubbard One Web Analytics
  3. 3. Hubbard One Web Analytics• Focus on Legal Industry• Specific to your law firm site taxonomy• Delivers web analysis vs. web reporting• Produces insights that are actionable• Intuitive navigation and reporting• Backed by legal web space thought leaders
  4. 4. Hubbard One Web Analytics Hubbard One Web Analytics “ is a legal industry specific solution that collects, measures, analyzes and reports internet data thru a highly customized reporting tool and assists law firms meet their business development goals thru actionable insights”
  5. 5. Hubbard One Web Analytics Hubbard One Web Analytics Reporting Tool (Preview)
  6. 6. Hubbard One Web Analytics• Standard Dashboards
  7. 7. Hubbard One Web Analytics
  8. 8. Hubbard One Web Analytics
  9. 9. Hubbard One Web AnalyticsStandard Reporting • Most use general reports with views & visits • Reports gathered monthly or quarterly • Most of it is ignored by stakeholders • Few can point to specific actions resulting from what they learned in web metrics reports
  10. 10. Hubbard One Web Analytics Metrics on your report should give you clear understanding of your performance in these three areas: Activity, Behavior, and Outcomes. • Activity – Visits, Unique & Repeat Visits • Behavior – Bounce rate, Pageviews, Avg. time on Page • Outcome - Per Visit Goal value Activity Outcome Behavior
  11. 11. Hubbard One Web Analytics Reports that look beyond the obvious! Unless the content on your site changes every day, it is quite unlikely that your Top 25 of anything changes all that much.
  12. 12. Hubbard One Web AnalyticsEngagement • How does content perform comparatively? • Which content keeps visitor attention? • How does supportive content like video or downloadable materials affect visitor behavior?Content Use • Which content fulfills the visitor’s goals? • Do visitors explore other areas of content? • Which content is printed or downloaded by visitors?Authority • How often do people return to the site? • Which content is shared on social networks? • Is your thought leadership picked up by outside sources?
  13. 13. Hubbard One Web Analytics• Standard Content & Page Reporting
  14. 14. Hubbard One Web Analytics• What type of content do visitors value the most?
  15. 15. Hubbard One Web Analytics• Which Content is most engaging?
  16. 16. Hubbard One Web Analytics• Which Content is most engaging?
  17. 17. Hubbard One Web Analytics• What type of content do visitors value the most?
  18. 18. Hubbard One Web Analytics• Are my offsite efforts helping bring traffic to my services pages?
  19. 19. Hubbard One Web Analytics• What areas of our site saw the most growth and decline?
  20. 20. Hubbard One Web Analytics• Is the home page driving traffic to the areas of focus?
  21. 21. Hubbard One Web Analytics• What is our share of search?
  22. 22. Hubbard One Web Analytics• Are our social media efforts working for us?
  23. 23. Hubbard One Web Analytics BRINGING IT TOGETHER Hubbard One Web Analytics
  24. 24. Hubbard One Web AnalyticsWeb Analytics Market Research – Sloan Review
  25. 25. Hubbard One Web Analytics Solution Hubbard One brings it all together  Intuitive reporting  Provide templated reporting service  Insights  Analysis  Consulting  Business objective specific customizations  Training  Support  Highly customized  Client & legal specific reporting  Data prioritized with context  Pre-defined KPIs  Clear and intuitive
  26. 26. Q&A tanya.ortiz@thomsonreuters.comgitanjali.bedi@thomsonreuters.com
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