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Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
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