Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Your information has been sent to HubSpot.

There was an error. Please try again.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Why Yellow Pages Ads Are A Waste of Money

4,233

Published on

Buying behavior is changing rapidly as people shift their research and shopping habits from traditional marketing channels to the Internet. Watch the full webinar for more insights on the changing …

Buying behavior is changing rapidly as people shift their research and shopping habits from traditional marketing channels to the Internet. Watch the full webinar for more insights on the changing marketing landscape: http://www.hubspot.com/why-yellow-pages-ads-are-a-waste-of-money

Published in: Business, Education
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,233
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
160
Comments
2
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://zanypickle.com/2010/06/do-you-still-use-a-phone-book/
  • Transcript

    • 1. Why Yellow Page Ads Are a Waste of Money
      Mike VolpeVP of Marketing HubSpot @mvolpe
      Andrew QuinnSales Training Manager HubSpot @andrewtquinn
    • 2. Before We Get Started
      Live attendees on Twitter: #YPAds
      A recording will be available afterwards
      Q&A at the end, ask in webinar or on Twitter
      More info, more questions & discussion: http://blog.hubspot.com/blog/tabid/6307/bid/7404/Why-Yellow-Pages-Ads-Are-Becoming-Obsolete.aspx
    • 3.
    • 4. Sometimes, it’s like…
    • 5. Change the stack!
    • 6. Hello, I’m ready to buy!
    • 7. Publish your ads and…
    • 8.
    • 9. Hello, it’s 1996 calling!
    • 10. http://zanypickle.com/2010/06/do-you-still-use-a-phone-book/
    • 11. 2015
      2000
    • 12.
    • 13.
    • 14. 9 Books
      10 Miles
    • 15.
    • 16.
    • 17.
    • 18. Referred by others
      Advertised
      Solicited by you
      Passersby
      Former customers
    • 19.
    • 20. New comers
      Emergency buyers
      Dissatisfied buyers
      Lifestyle changes
      Infrequent buyers
      Competitor’s customers
      Transient buyers
    • 21. Your message here?
    • 22.
    • 23.
    • 24. http://searchengineland.com/is-yellow-pages-becoming-an-obsolete-concept-38752
    • 25. Intermedia Shopping Study conducted by TNS Global Market Research
      http://www.ypassociation.org/Content/NavigationMenu/Resources/ResearchInstitute/default.htm
    • 26. Intermedia Shopping Study conducted by TNS Global Market Research
      http://www.ypassociation.org/Content/NavigationMenu/Resources/ResearchInstitute/default.htm
    • 27. Probably not the best strategy…
    • 28.
    • 29.
    • 30. Marketing is Changing
      1950 - 2000
      2000 - 2050
    • 31. Outbound Marketing
    • 32. Outbound Marketing is Harder
      800-555-1234
      Annoying
      Salesperson
    • 33. Inbound Marketing
      Create
      Optimize
      Promote
      Convert
    • 34. Case Study: Reynolds Golf Academy
    • 35. Results: Reynolds Golf Academy
      Increased web traffic and lead volume by over 5,000%
      Accumulated over 300 blog subscribers
      Attracted 4,191 inbound links
    • 36. Case Study: Jammin’ With You
    • 37. Results: Jammin’ With You
      Grew customer base by 400%
      Nearly tripled number of teachers
      “HubSpot has made a world of difference,” said Josh. In a year, his website has attracted hundreds of new customers.
    • 38. Case Study: Beacon Hill Athletic Clubs
    • 39. Results: Beacon Hill Athletic Clubs
      Eliminated 20,000 pieces of direct mail without losing any members
      Attracted over 1500 leads in 6 months
      Saving about $5,000 per month on advertising
    • 40. Case Study: River Pools and Spas
    • 41. Results: River Pools and Spas
      Increased organic traffic 120% in three months
      Reduced PPC spending 50% compared to 2009
      Organic search traffic grew from 176 visitors per month to over 6,900 per month
    • 42. Case Study: Lauterstein-Conway Massage
    • 43. Results: Lauterstein-Conway Massage
      Doubled website traffic in one year
      Attracted nearly 2,000 leads in 6 months
      Saved $35,000 from marketing budget in 2010
    • 44. 420% more leads
      for companies that buy HubSpot and embrace inbound marketing
      Source: MIT graduate student analysis of HubSpot customers http://HubSpot.com/ROI
    • 45. Next step:
      Talk to an expert.
      No cost. No obligation.
      Get a free, custom
      assessment of your website.
      www.HubSpot.com/IMA
    • 46. Q&A
      www.HubSpot.com/IMA
      Mike VolpeVP of Marketing HubSpot @mvolpe
      Andrew QuinnSales Training Manager HubSpot @andrewtquinn
    • 47. Appendix: Case Study Links
      http://www.hubspot.com/customer-case-studies/bid/5753/Pool-Construction-Company-Reduces-PPC-Spending-50-Grows-Organic-Leads
      http://www.hubspot.com/customer-case-studies/bid/6368/Music-School-Grows-Customer-Base-400-with-HubSpot
      http://www.hubspot.com/customer-case-studies/bid/6576/Boston-Health-Club-Drops-Direct-Mail-and-Pumps-Up-Leads-with-HubSpot
      http://www.hubspot.com/customer-case-studies/bid/6799/Massage-School-Stops-Buying-Leads-by-Leveraging-HubSpot
      http://www.hubspot.com/customer-case-studies/bid/4791/Georgia-Golf-Academy-Grows-Inbound-Leads-50x

    ×