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Why Marketing Agencies Should Partner with HubSpot
 

Why Marketing Agencies Should Partner with HubSpot

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Presentation from Mirren Agency New Business Conference 2012 by Peter Caputa, HubSpot's Channel Sales & Marketing Director

Presentation from Mirren Agency New Business Conference 2012 by Peter Caputa, HubSpot's Channel Sales & Marketing Director

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  • We polled our audience. They are confused about what we do.
  • HubSpot is a marketing software company.
  • It’s an all in one solution.
  • The out of the box integration in the software enables efficiency and effectiveness gains.
  • People mistake us for a content/community site because we publish a lot of content. Our blog reaches 65k subscribers and our webinars and ebooks typically get 10s of thousands of downloads/registrants.
  • This helps us attracts loads of visitors/prospects…
  • Source: http://www.structuremarketing.com
  • Source: http://www.structuremarketing.com

Why Marketing Agencies Should Partner with HubSpot Why Marketing Agencies Should Partner with HubSpot Presentation Transcript

  • What is HubSpot?Community/Content Site for Marketers 45% Marketing Agency 31% Marketing Software Company 24% 1
  • Search Engine Optimization Blogging & Social Media Lead Generation LeadAll-in-One ManagementMarketing Software Email & Automation Marketing Analytics 2
  • ALL-IN- SEO 1 ONE HubSpot simplifies your marketing by pulling together many different marketing tools into one. Text Marketing goes Automation here Text Social MarketingContent Media goes AnalyticsCreation here Email & Text Landin goes Lead g Pages Nurturing here
  • INTEGRAT The fact that HubSpot is ED makes your all-in-one marketing easier. The fact that it’s integrated, makes it more effective. Multi-channel analytics Closed loop reporting SEO driven content tools Mobile-friendly Multi-channel automationImage source: Eric Skiff
  • The Content We Produce • Blog • Free Tools • Podcast • Videos • Photos • Presentations • eBooks • Webinars
  • Attracts Prospects to Us
  • Converts Visitors to Leads
  • Helps Turn Leads into Customers 5961 3855 1150 317 48 3 2006 2007 2008 2009 2010 2011
  • And Creates Referrals for Agencies
  • I’m Peter Caputa Nice to meet you! Peter Caputa IVI help marketing Director, Sales & Marketing Marketing Agency Partnerships agencies grow! www.hubspot.com/partners @pc4media
  • What’s thisInboundMarketingThing?
  • For decades, marketing focusedon pushing messages out.
  • 86% skip TV ads 44% of direct mail is never opened 91% unsubscribe200mSay DO NOT CALL 14
  • Draw people in atall stages of thesales andmarketingprocess. “Here’s some exceptional content, useful data &/or awesome service. Enjoy.”
  • Renting anAudience…
  • ...vs Building Assets
  • How
InboundMarketingWORKS.
  • 1 Get Found ( INBOUND ) MARKETING 2 Convert 3 Analyze
  • But, How DoMarketingAgenciesLeveragethis ‘inbound marketing’ thing?
  • A Proven Process That Produces BusinessOutcomes for Clients Visitors Leads Sales
  • Expand Service Offerings Get Found SEO Blogging Social Media PPC Convert to Leads Lead Generation Landing Page Creation Convert to Customers Email Marketing Marketing Automation Sales & Marketing Alignment CRM Integration Analyze to Improve
  • Enhance Employee Training
  • Deliver Value Deeper in the Funnel andHigher in the Organization VISITS PROSPECTS LEADS WO. LEADS OPPS CUST
  • Shorten Sales Cycles
  • Secure Longer & Larger Retainers
  • Increase Efficiency of Services Delivery
  • Improve Internal & External Collaboration
  • Improve Ease and Comprehensiveness ofClient Reporting
  • All-in-One Explore aMarketing Software Partnership: http://www.hubspot.com/part ners/free-strategic-agency- consultation/ Peter Caputa IV Twitter.com/pc4media pcaputa@HubSpot.com www.HubSpot.com/ Partners 30