We polled our audience. They are confused about what we do.
HubSpot is a marketing software company.
It’s an all in one solution.
The out of the box integration in the software enables efficiency and effectiveness gains.
People mistake us for a content/community site because we publish a lot of content. Our blog reaches 65k subscribers and our webinars and ebooks typically get 10s of thousands of downloads/registrants.
This helps us attracts loads of visitors/prospects…
Why Marketing Agencies Should Partner with HubSpot
What is HubSpot?Community/Content Site for Marketers 45% Marketing Agency 31% Marketing Software Company 24% 1
Search Engine Optimization Blogging & Social Media Lead Generation LeadAll-in-One ManagementMarketing Software Email & Automation Marketing Analytics 2
ALL-IN- SEO 1 ONE HubSpot simplifies your marketing by pulling together many different marketing tools into one. Text Marketing goes Automation here Text Social MarketingContent Media goes AnalyticsCreation here Email & Text Landin goes Lead g Pages Nurturing here
INTEGRAT The fact that HubSpot is ED makes your all-in-one marketing easier. The fact that it’s integrated, makes it more effective. Multi-channel analytics Closed loop reporting SEO driven content tools Mobile-friendly Multi-channel automationImage source: Eric Skiff
The Content We Produce • Blog • Free Tools • Podcast • Videos • Photos • Presentations • eBooks • Webinars
1 Get Found ( INBOUND ) MARKETING 2 Convert 3 Analyze
But, How DoMarketingAgenciesLeveragethis ‘inbound marketing’ thing?
A Proven Process That Produces BusinessOutcomes for Clients Visitors Leads Sales
Expand Service Offerings Get Found SEO Blogging Social Media PPC Convert to Leads Lead Generation Landing Page Creation Convert to Customers Email Marketing Marketing Automation Sales & Marketing Alignment CRM Integration Analyze to Improve