Why Marketing Agencies Should Partner with HubSpot

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Presentation from Mirren Agency New Business Conference 2012 by Peter Caputa, HubSpot's Channel Sales & Marketing Director

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  • We polled our audience. They are confused about what we do.
  • HubSpot is a marketing software company.
  • It’s an all in one solution.
  • The out of the box integration in the software enables efficiency and effectiveness gains.
  • People mistake us for a content/community site because we publish a lot of content. Our blog reaches 65k subscribers and our webinars and ebooks typically get 10s of thousands of downloads/registrants.
  • This helps us attracts loads of visitors/prospects…
  • Source: http://www.structuremarketing.com
  • Source: http://www.structuremarketing.com
  • Why Marketing Agencies Should Partner with HubSpot

    1. 1. What is HubSpot?Community/Content Site for Marketers 45% Marketing Agency 31% Marketing Software Company 24% 1
    2. 2. Search Engine Optimization Blogging & Social Media Lead Generation LeadAll-in-One ManagementMarketing Software Email & Automation Marketing Analytics 2
    3. 3. ALL-IN- SEO 1 ONE HubSpot simplifies your marketing by pulling together many different marketing tools into one. Text Marketing goes Automation here Text Social MarketingContent Media goes AnalyticsCreation here Email & Text Landin goes Lead g Pages Nurturing here
    4. 4. INTEGRAT The fact that HubSpot is ED makes your all-in-one marketing easier. The fact that it’s integrated, makes it more effective. Multi-channel analytics Closed loop reporting SEO driven content tools Mobile-friendly Multi-channel automationImage source: Eric Skiff
    5. 5. The Content We Produce • Blog • Free Tools • Podcast • Videos • Photos • Presentations • eBooks • Webinars
    6. 6. Attracts Prospects to Us
    7. 7. Converts Visitors to Leads
    8. 8. Helps Turn Leads into Customers 5961 3855 1150 317 48 3 2006 2007 2008 2009 2010 2011
    9. 9. And Creates Referrals for Agencies
    10. 10. I’m Peter Caputa Nice to meet you! Peter Caputa IVI help marketing Director, Sales & Marketing Marketing Agency Partnerships agencies grow! www.hubspot.com/partners @pc4media
    11. 11. What’s thisInboundMarketingThing?
    12. 12. For decades, marketing focusedon pushing messages out.
    13. 13. 86% skip TV ads 44% of direct mail is never opened 91% unsubscribe200mSay DO NOT CALL 14
    14. 14. Draw people in atall stages of thesales andmarketingprocess. “Here’s some exceptional content, useful data &/or awesome service. Enjoy.”
    15. 15. Renting anAudience…
    16. 16. ...vs Building Assets
    17. 17. How
InboundMarketingWORKS.
    18. 18. 1 Get Found ( INBOUND ) MARKETING 2 Convert 3 Analyze
    19. 19. But, How DoMarketingAgenciesLeveragethis ‘inbound marketing’ thing?
    20. 20. A Proven Process That Produces BusinessOutcomes for Clients Visitors Leads Sales
    21. 21. Expand Service Offerings Get Found SEO Blogging Social Media PPC Convert to Leads Lead Generation Landing Page Creation Convert to Customers Email Marketing Marketing Automation Sales & Marketing Alignment CRM Integration Analyze to Improve
    22. 22. Enhance Employee Training
    23. 23. Deliver Value Deeper in the Funnel andHigher in the Organization VISITS PROSPECTS LEADS WO. LEADS OPPS CUST
    24. 24. Shorten Sales Cycles
    25. 25. Secure Longer & Larger Retainers
    26. 26. Increase Efficiency of Services Delivery
    27. 27. Improve Internal & External Collaboration
    28. 28. Improve Ease and Comprehensiveness ofClient Reporting
    29. 29. All-in-One Explore aMarketing Software Partnership: http://www.hubspot.com/part ners/free-strategic-agency- consultation/ Peter Caputa IV Twitter.com/pc4media pcaputa@HubSpot.com www.HubSpot.com/ Partners 30

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