Why Enterprise Companies Need a New Marketing Playbook
 

Why Enterprise Companies Need a New Marketing Playbook

on

  • 11,813 views

Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's ...

Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.

Statistics

Views

Total Views
11,813
Views on SlideShare
10,813
Embed Views
1,000

Actions

Likes
62
Downloads
76
Comments
1

13 Embeds 1,000

http://www.collaborativegrowthnetwork.com 444
http://www.scoop.it 236
http://www.philharrell.com 151
http://www.linkedin.com 125
https://twitter.com 17
https://www.linkedin.com 8
http://192.168.33.10 5
http://ie-intelligence-economique.blogspot.fr 5
http://staging.blog.cristoslc.com 3
http://www.google.com 2
https://www.rebelmouse.com 2
https://app.cyfe.net 1
http://www.onlydoo.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Young Entrepreneurs & Young Professionals | Under30CEO.
    Google Play Link : https://play.google.com/store/apps/details?id=aits.finland.under30ceo&hl=en
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Why Enterprise Companies Need a New Marketing Playbook Why Enterprise Companies Need a New Marketing Playbook Presentation Transcript

  • Why Enterprise Companies Need A New Marketing Playbook.
  • Think about it: The way your buyers buy today is fundamentally different than 10 years ago.
  • Then ask yourself: Is your marketing playbook fundamentally different than 10 years ago?
  • Let me explain…
  • Pre-internet B2B buyer: Relatively uninformed.
  • Pre-internet B2B buying process: Linear.
  • Pre-internet marketing playbook: Interrupt.
  • Pre-internet sales team: In control of process.
  • Post-internet B2B buyer: Well-informed.
  • Post-internet B2B buyer journey: Start screen = Google.
  • Post-internet B2B buyer journey: Buyers get educated on their own through blogs and social media.
  • Which means a fluid & random buyer journey.
  • A marketer’s control of the buying process is over…
  • A marketer’s control of the buying process is over… … yet the enterprise marketers haven’t adapted.
  • A new enterprise marketing playbook is needed.
  • One that emphasizes sharing ideas.
  • … and establishing thought leadership.
  • … to initiate a dialog with buyers.
  • … to initiate a dialog with buyers. (so you can get to know them and give them information they want at a time and place of their choice)
  • Which reflects how customers buy today.
  • Why so difficult for enterprise marketers?
  • Resource investment.
  • Marketer role redefinition.
  • Lack of organizational alignment.
  • Challenging system limitations.
  • However, marketing roles can be redefined…
  • Resource investments can be made.
  • Organizations can get aligned.
  • Systems can be implemented.
  • Accelerate content creation.
  • Accelerate content creation. Get personal.
  • Accelerate content creation. Get personal. Generate demand.
  • Be a hero!
  • Learn more: The Executive Guide to Enterprise Inbound Marketing Download
  • Thanks.