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Why Your Company HAS to Blog <ul><li>By HubSpot </li></ul>
SOURCE: EMARKETER, AUGUST 2010 More than half  of all Internet users  read blogs at least monthly.
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
Blogging More Often Drives Results Source: State of Inbound Marketing Report -  http://bit.ly/aewfHr
57%  of businesses have  acquired a customer  through their  company blog. SOURCE: HUBSPOT, 2011
Blogging Brings Social Media Success Source: Data from over 2,000 businesses -  http://bit.ly/a6SrWh
Companies that blog get  website visitors. SOURCE: HUBSPOT, 2010 55% more
Blogging Attracts More Links Source: Data from over 1,500 small businesses -  http://bit.ly/XDkQV
Create Great Content by Blogging Source: Data from over 1,500 small businesses -  http://bit.ly/XDkQV
Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report -  http://bit.ly/cVMpkn
Blogging and B2C and B2B Leads  Source: State of Inbound Marketing Lead Generation Report -  http://bit.ly/cVMpkn
# Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report -  http://bit.ly/cVMpkn
SOURCE: HUBSPOT, 2011 2/3  of marketers say their company blog  is  “critical” or “important”   to their business.
In Closing How important is your  blog to your business?
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What Your Company Has To Blog

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  • Image http://www.flickr.com/photos/delphwynd/4793880149/sizes/l/ By delphwynd http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385 Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010 Topics: Blogs Geographies: North America&gt; United States Worldwide Sources: UM
  • http://totalaccess.emarketer.com/Chart.aspx?R=105504&amp;dsNav=Ro:9,N:1064 Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011 Topics: Internet Usage Media Consumption Social Network Users Geographies: North America&gt; United States Sources: The Nielsen Company
  • Image http://www.flickr.com/photos/ngmmemuda/4166182931/sizes/l/ By Juliana Coutinho
  • http://www.flickr.com/photos/profete/4940673783/sizes/l/ By B.Romain Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon
  • Transcript of "What Your Company Has To Blog"

    1. 1. Why Your Company HAS to Blog <ul><li>By HubSpot </li></ul>
    2. 2. SOURCE: EMARKETER, AUGUST 2010 More than half of all Internet users read blogs at least monthly.
    3. 3. SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
    4. 4. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
    5. 5. 57% of businesses have acquired a customer through their company blog. SOURCE: HUBSPOT, 2011
    6. 6. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    7. 7. Companies that blog get website visitors. SOURCE: HUBSPOT, 2010 55% more
    8. 8. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    9. 9. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
    10. 10. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    11. 11. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    12. 12. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    13. 13. SOURCE: HUBSPOT, 2011 2/3 of marketers say their company blog is “critical” or “important” to their business.
    14. 14. In Closing How important is your blog to your business?
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