What is Inbound Marketing?


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A short crash course in the fundamentals and benefits of inbound marketing.

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What is Inbound Marketing?

  1. 1. What is Inbound Marketing? 5-Minute Overview
  2. 2. Whether you’re ready or not, marketing has already been disrupted.
  3. 3. People’s behaviors have changed. They’re tuning out traditional marketing tactics.
  4. 4. The old marketing playbook is BROKEN. 86% skip TV ads 91% unsubscribe from email 44% of direct mail is never opened 200M on the Do Not Call list
  5. 5. In order to attract customers, marketers have to provide them with something they will love.
  6. 6. THIS IS WHERE inbound COMES IN.
  7. 7. Definition Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.
  8. 8. What Makes Inbound Different? TRADITIONAL INBOUND vs. Cold Calling Cold Emails (SPAM) Interruptive Ads Marketer - Centric SEO Blogging Attraction Customer - Centric
  9. 9. When you use inbound marketing, customers come to you.
  10. 10. Methodology Using inbound marketing can turn strangers into customers and promoters of your business.
  11. 11. Inbound Marketing is About Content… Blogs Interactive Tools Photos & Infographics Videos & Podcasts Presentations & eBooks
  12. 12. … and Context By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
  13. 13. It’s Multi-Channel Marketing Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. Blog Keyword Search Calls-to-action Social Media Email Website & Landing pages Marketing Automation
  14. 14. The Inbound Funnel Get Traffic Get Leads Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Get Customers Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
  15. 15. inbound IS EFFECTIVE.
  16. 16. Inbound Creates More Leads 54% more leads are generated by inbound than outbound. Source: State of Inbound Marketing, HubSpot, 2013
  17. 17. Inbound leads cost 61% less than outbound OUTBOUND: AVG COST/LEAD: $346 INBOUND: AVG COST/LEAD: $135 Source: State of Inbound Marketing, HubSpot, 2012
  18. 18. Inbound marketing channels cost less than any outbound marketing channel Source: State of Inbound Marketing, HubSpot, 2012
  19. 19. How To Make Inbound Successfully Work… There are so many channels, and a different tool for each channel. Trying to manage a campaign across all these different platforms can take up a lot of time and resources – And that lowers effectiveness. That’s where we come in.
  20. 20. We Make Inbound Marketing simple.
  21. 21. Who We Are is the world’s #1 marketing platform designed to replace the world’s interruptive and annoying marketing with marketing people love. Nearly 10,000 customers in 56 countries use HubSpot’s software and award winning services and support to attract, connect, engage, and delight visitors, leads, and customers.
  22. 22. All-In-One Software: Inbound Marketing + Marketing Automation HubSpot helps businesses increase the quality and quantity of traffic to their website while personalizin g lead generation offers… …AND HubSpot helps businesses convert more leads into paying customers.
  23. 23. Integrated Platform: All the Tools in One Place Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More
  24. 24. "The all-in-one aspect gives me the necessary tools and analytics to manage inbound efforts from one dashboard. Quick and easy integration into Salesforce.com provides the sales team useful info on leads. The training (both on-boarding and free ongoing training) are invaluable." Mark Pendleton, Channel Marketing, NEC
  26. 26. More Traffic 92% of companies using HubSpot’s inbound marketing platform increased their traffic. Source: MIT Sloan ROI Report
  27. 27. Significantly More Traffic 40% of these companies increased traffic by at least 75% (That’s quite a lot!) Source: MIT Sloan ROI Report
  28. 28. More Leads 93% of companies using HubSpot’s inbound marketing platform increased their leads. Source: MIT Sloan ROI Report
  29. 29. More Leads 93% of companies using HubSpot’s inbound marketing platform increased their leads. 65% of customers reported an increase in 4 months or less. Source: MIT Sloan ROI Report
  30. 30. Exponential Lead Growth Source: State of Inbound Marketing, HubSpot, 2013
  31. 31. More Sales 50% of companies using HubSpot increased their sales conversion rate. Source: MIT Sloan ROI Report
  32. 32. inbound is the future of marketing.
  33. 33. Are you ready to see how we can transform your inbound marketing? See What Others Are Saying About HubSpot Read Reviews
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