Marketers,
What Makes You

Thankful?
It’s that time of the year again…
…when we eat delicious turkey, stuffing, and pie.
Sweet, sweet pie.
But also when we reflect on what we
appreciate, and what we care about.
There are lots of things to be grateful
for, but we wondered…
…what are the best and brightest
marketers thankful for?
In the spirit of Thanksgiving,
check out all the tools that top
influencers and marketers are
thankful they’ve discovered.
We hope at least one of them makes your days a little bit
easier, a little more efficient, and gives you a little more
time ...
“I've just purchased an Evernote Jot that I'm using
with my iPad to take those notes I don't want to lose.
My notes are no...
“I'm grateful for the tools that bug me to
work harder on my most important
relationships!”- John Jantsch, @ducttape
Autho...
“TripIt. I get on an airplane 200 times a year. I stay in a hotel fifty to
seventy-five times a year. A car service picks me...
"This Thanksgiving, I'm grateful for being @SmallBizLady on Twitter
and convening #Smallbizchat every Wednesday night at 8...
“I'm very thankful to Instagram because
it's where I let my hair down and selfies
reign supreme.” – Chris Brogan, @chrisbro...
“I am thankful for my family.

I'll do 51 live events this year, and 30
webinars. I have spent a LOT of time this
year spr...
“PR 20/20 is thankful for Yammer! We use Yammer on

a daily basis to streamline group messages that used to pile
up in ema...
“LinkedIn app and Newsle are the tools I
am truly thankful for. A businesswoman is
only as good as her network of partners...
 

“I am thankful for DropBox, Chrome,
the chrome plugin called Screen
Capture (by Google), Spotify, Excel,
Amazon Prime a...
“Jumpcut. I often need to copy several pieces of information from a website such as
a name for a photo credit, spelling of...
“I'll say this Thanksgiving I'm thanking for all the folks
that I call my "Frientors". Folks who started off as
people I ad...
“I’m thankful that chest-thumping brand
marketing is getting its comeuppance as
marketers embrace the art of authenticity....
“FujiFilm X100S and Nikon D800. I
love photography. There are weeks
when I shoot a conference, social
event, or travel spo...
“I am grateful for my badass team. They
consistently amaze me, teach me, and
bring their best selves to work every day.
I’...
The experts have given us a lot of tools that
make their lives easier. Here are a few more
that the HubSpot Marketing team...
What are you thankful for this

Thanksgiving?

Tweet at @HubSpot to share the
marketing tips you’re grateful
for!
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What Are Marketers Thankful For?

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This holiday season, we asked marketing gururs and influencers what they are thankful for. Check out the tips, tricks, tools, and friends Guy Kawasaki, Jay Baer, Melinda Emerson, and more are grateful for in their daily lives.

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Transcript of "What Are Marketers Thankful For?"

  1. 1. Marketers, What Makes You Thankful?
  2. 2. It’s that time of the year again…
  3. 3. …when we eat delicious turkey, stuffing, and pie.
  4. 4. Sweet, sweet pie.
  5. 5. But also when we reflect on what we appreciate, and what we care about.
  6. 6. There are lots of things to be grateful for, but we wondered…
  7. 7. …what are the best and brightest marketers thankful for?
  8. 8. In the spirit of Thanksgiving, check out all the tools that top influencers and marketers are thankful they’ve discovered.
  9. 9. We hope at least one of them makes your days a little bit easier, a little more efficient, and gives you a little more time to spend with family and friends. 9
  10. 10. “I've just purchased an Evernote Jot that I'm using with my iPad to take those notes I don't want to lose. My notes are now auto tagged with location and time and sync up over WiFi so that they are searchable in Evernote. I won't ever give up my notebooks, but this is a huge step for me.” - C.C. Chapman, @cc_chapman CMO, YSN
  11. 11. “I'm grateful for the tools that bug me to work harder on my most important relationships!”- John Jantsch, @ducttape Author of Duct Tape Marketing
  12. 12. “TripIt. I get on an airplane 200 times a year. I stay in a hotel fifty to seventy-five times a year. A car service picks me up two hundred times a year. Three people are involved in keeping all this straight. We couldn’t do this without TripIt. The coolest thing is that you just forward confirmation emails to TripIt, and it builds your travel itinerary for you.” - Guy Kawasaki, @GuyKawasaki Advisor, Motorola Mobility
  13. 13. "This Thanksgiving, I'm grateful for being @SmallBizLady on Twitter and convening #Smallbizchat every Wednesday night at 8p Eastern: one of the biggest challenges of entrepreneurship can be feeling like you're the only one facing a challenge or problem, and both of these outlets have proven to be incredibly valuable for me for inspiration, education, and conversation.”- Melinda Emerson, @SmallBizLady
  14. 14. “I'm very thankful to Instagram because it's where I let my hair down and selfies reign supreme.” – Chris Brogan, @chrisbrogan Publisher, Owner Magazine
  15. 15. “I am thankful for my family. I'll do 51 live events this year, and 30 webinars. I have spent a LOT of time this year spreading the concept of Youtility and useful marketing, and without the support and encouragement of my wife and children, none of that would have been possible.” -Jay Baer, @jaybaer Author of Youtility
  16. 16. “PR 20/20 is thankful for Yammer! We use Yammer on a daily basis to streamline group messages that used to pile up in email, or interrupt productivity. It enables us to easily share industry articles, tag team members to flag important updates, disseminate agency news, and more. Yammer is how we keep our team informed, and has helped encourage an open, friendly, and collaborative work environment.” – Dia Dalsky, @diadalsky Senior Consultant, PR 20/20
  17. 17. “LinkedIn app and Newsle are the tools I am truly thankful for. A businesswoman is only as good as her network of partners, colleagues, peers, and industry thoughtleaders. LinkedIn app allows me to not only keep up with my network, but helps filter the content that my network shares or considers important. Couple this with my use of Newsle and you have an effective way to always be connected to the most important group of people in your personal and professional life.” - Ekaterina Walter, @ekaterina Co-founder & CMO, Branderati
  18. 18.   “I am thankful for DropBox, Chrome, the chrome plugin called Screen Capture (by Google), Spotify, Excel, Amazon Prime and Subscribe and Save, my iPhone, caffeine and Lagavulin.” - Mike Volpe, @mvolpe CMO, HubSpot
  19. 19. “Jumpcut. I often need to copy several pieces of information from a website such as a name for a photo credit, spelling of a person’s name, and link address. Without Jumpcut, I’d have to go back and forth between pages. With it, I can copy, copy, copy, and then paste, paste, paste because it is a multi-level clipboard.” -Guy Kawasaki, @GuyKawasaki Advisor, Motorola Mobility
  20. 20. “I'll say this Thanksgiving I'm thanking for all the folks that I call my "Frientors". Folks who started off as people I admire for what they do, who for whatever reason shared their time and effort to help me without asking for anything in return, and eventually became some of the best friends I've had. Folks like CRM Godfather Paul Greenberg and Small Business Champion Anita Campbell.”- Brent Leary, @brentleary Partner, CRM Essentials
  21. 21. “I’m thankful that chest-thumping brand marketing is getting its comeuppance as marketers embrace the art of authenticity.” - Jake Sorofman, @jakesorofman Analyst, Gartner
  22. 22. “FujiFilm X100S and Nikon D800. I love photography. There are weeks when I shoot a conference, social event, or travel spot and then a football, soccer, and hockey game. My go-to camera for people and street photography is the FujiFilm X100S. My go-to camera for sports photography is the D800 with an awesome 300 mm lens When I’m using this combination, I fantasize that I’m Scott Kelby.” -Guy Kawasaki, @GuyKawasaki Advisor, Motorola Mobility
  23. 23. “I am grateful for my badass team. They consistently amaze me, teach me, and bring their best selves to work every day. I’m also grateful for Evernote, the app that’s become an extension of my brain. Evernote: You complete me.” -Tamara Medelsohn, @tmendelsohn VP of Marketing, Eventbrite
  24. 24. The experts have given us a lot of tools that make their lives easier. Here are a few more that the HubSpot Marketing team can’t live without: • Checker Plus for Gmail • Clicktotweet.com • Signals • Character Count Tool • Rapportive • Marketing Conversion Calculator • Placeit
  25. 25. What are you thankful for this Thanksgiving? Tweet at @HubSpot to share the marketing tips you’re grateful for!

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