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What Are Marketers Thankful For?

What Are Marketers Thankful For?



This holiday season, we asked marketing gururs and influencers what they are thankful for. Check out the tips, tricks, tools, and friends Guy Kawasaki, Jay Baer, Melinda Emerson, and more are grateful ...

This holiday season, we asked marketing gururs and influencers what they are thankful for. Check out the tips, tricks, tools, and friends Guy Kawasaki, Jay Baer, Melinda Emerson, and more are grateful for in their daily lives.



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    What Are Marketers Thankful For? What Are Marketers Thankful For? Presentation Transcript

    • Marketers, What Makes You Thankful?
    • It’s that time of the year again…
    • …when we eat delicious turkey, stuffing, and pie.
    • Sweet, sweet pie.
    • But also when we reflect on what we appreciate, and what we care about.
    • There are lots of things to be grateful for, but we wondered…
    • …what are the best and brightest marketers thankful for?
    • In the spirit of Thanksgiving, check out all the tools that top influencers and marketers are thankful they’ve discovered.
    • We hope at least one of them makes your days a little bit easier, a little more efficient, and gives you a little more time to spend with family and friends. 9
    • “I've just purchased an Evernote Jot that I'm using with my iPad to take those notes I don't want to lose. My notes are now auto tagged with location and time and sync up over WiFi so that they are searchable in Evernote. I won't ever give up my notebooks, but this is a huge step for me.” - C.C. Chapman, @cc_chapman CMO, YSN
    • “I'm grateful for the tools that bug me to work harder on my most important relationships!”- John Jantsch, @ducttape Author of Duct Tape Marketing
    • “TripIt. I get on an airplane 200 times a year. I stay in a hotel fifty to seventy-five times a year. A car service picks me up two hundred times a year. Three people are involved in keeping all this straight. We couldn’t do this without TripIt. The coolest thing is that you just forward confirmation emails to TripIt, and it builds your travel itinerary for you.” - Guy Kawasaki, @GuyKawasaki Advisor, Motorola Mobility
    • "This Thanksgiving, I'm grateful for being @SmallBizLady on Twitter and convening #Smallbizchat every Wednesday night at 8p Eastern: one of the biggest challenges of entrepreneurship can be feeling like you're the only one facing a challenge or problem, and both of these outlets have proven to be incredibly valuable for me for inspiration, education, and conversation.”- Melinda Emerson, @SmallBizLady
    • “I'm very thankful to Instagram because it's where I let my hair down and selfies reign supreme.” – Chris Brogan, @chrisbrogan Publisher, Owner Magazine
    • “I am thankful for my family. I'll do 51 live events this year, and 30 webinars. I have spent a LOT of time this year spreading the concept of Youtility and useful marketing, and without the support and encouragement of my wife and children, none of that would have been possible.” -Jay Baer, @jaybaer Author of Youtility
    • “PR 20/20 is thankful for Yammer! We use Yammer on a daily basis to streamline group messages that used to pile up in email, or interrupt productivity. It enables us to easily share industry articles, tag team members to flag important updates, disseminate agency news, and more. Yammer is how we keep our team informed, and has helped encourage an open, friendly, and collaborative work environment.” – Dia Dalsky, @diadalsky Senior Consultant, PR 20/20
    • “LinkedIn app and Newsle are the tools I am truly thankful for. A businesswoman is only as good as her network of partners, colleagues, peers, and industry thoughtleaders. LinkedIn app allows me to not only keep up with my network, but helps filter the content that my network shares or considers important. Couple this with my use of Newsle and you have an effective way to always be connected to the most important group of people in your personal and professional life.” - Ekaterina Walter, @ekaterina Co-founder & CMO, Branderati
    •   “I am thankful for DropBox, Chrome, the chrome plugin called Screen Capture (by Google), Spotify, Excel, Amazon Prime and Subscribe and Save, my iPhone, caffeine and Lagavulin.” - Mike Volpe, @mvolpe CMO, HubSpot
    • “Jumpcut. I often need to copy several pieces of information from a website such as a name for a photo credit, spelling of a person’s name, and link address. Without Jumpcut, I’d have to go back and forth between pages. With it, I can copy, copy, copy, and then paste, paste, paste because it is a multi-level clipboard.” -Guy Kawasaki, @GuyKawasaki Advisor, Motorola Mobility
    • “I'll say this Thanksgiving I'm thanking for all the folks that I call my "Frientors". Folks who started off as people I admire for what they do, who for whatever reason shared their time and effort to help me without asking for anything in return, and eventually became some of the best friends I've had. Folks like CRM Godfather Paul Greenberg and Small Business Champion Anita Campbell.”- Brent Leary, @brentleary Partner, CRM Essentials
    • “I’m thankful that chest-thumping brand marketing is getting its comeuppance as marketers embrace the art of authenticity.” - Jake Sorofman, @jakesorofman Analyst, Gartner
    • “FujiFilm X100S and Nikon D800. I love photography. There are weeks when I shoot a conference, social event, or travel spot and then a football, soccer, and hockey game. My go-to camera for people and street photography is the FujiFilm X100S. My go-to camera for sports photography is the D800 with an awesome 300 mm lens When I’m using this combination, I fantasize that I’m Scott Kelby.” -Guy Kawasaki, @GuyKawasaki Advisor, Motorola Mobility
    • “I am grateful for my badass team. They consistently amaze me, teach me, and bring their best selves to work every day. I’m also grateful for Evernote, the app that’s become an extension of my brain. Evernote: You complete me.” -Tamara Medelsohn, @tmendelsohn VP of Marketing, Eventbrite
    • The experts have given us a lot of tools that make their lives easier. Here are a few more that the HubSpot Marketing team can’t live without: • Checker Plus for Gmail • Clicktotweet.com • Signals • Character Count Tool • Rapportive • Marketing Conversion Calculator • Placeit
    • What are you thankful for this Thanksgiving? Tweet at @HubSpot to share the marketing tips you’re grateful for!