Website Redesign & Optimization

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Optimize your site with effective landing pages and calls to action! View the full presentation here: http://www.hubspot.com/website-redesign/

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Website Redesign & Optimization

  1. 1. Website Redesignand OptimizationKipp Bodnar Jeanne Hopkins@kbodnar32 @jeannehopkins
  2. 2. Today’s Agenda Why Think About This Stuff? Call to Action Design Tips Landing Page Design Ideas Website Design Challenges Q&A
  3. 3. Inbound Marketing Methodology Get Found Convert Analyze
  4. 4. A Call to Action is Really an Offer Can your Landing Page “close”? Do you want the Landing Page visitor to… • Pick up the phone and call you? • Sign up for a free webinar, download? • Go to another page for more info? • Just click? And then what?
  5. 5. CTAs for All Stages of the Buying Cycle “Using Offers to Generate More Leads” – Mac McIntosh
  6. 6. Use Numbers
  7. 7. Specific Action
  8. 8. Use Images
  9. 9. Clickable
  10. 10. Contrasting Colors
  11. 11. Position
  12. 12. Landing Page is Offer Information Page Why am I on this page? What am I supposed to do? What should I do next? • Consider Friction • Consider Anxiety
  13. 13. Control: Form Below
  14. 14. Test: Form on Right
  15. 15. Results
  16. 16. A/B Homepage Test©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  17. 17. • 125% lift in clicks to the download offer page©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  18. 18. How to Put All the Pieces Together?d.j.k. on flickr
  19. 19. HubSpot Can Help • All-in-one Marketing Software • Over 4,000 customers in 4 years • ~200 employees, lots of MIT grads
  20. 20. SPECIAL OFFER FOR TODAY’S ATTENDEES http://www.hubspot.com/website- redesign/ Call 1-888-782-7768

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