Today’s Agenda Why Think About This Stuff? Call to Action Design Tips Landing Page Design Ideas Website Design Challenges Q&A
Inbound Marketing Methodology Get Found Convert Analyze
A Call to Action is Really an Offer Can your Landing Page “close”? Do you want the Landing Page visitor to… • Pick up the phone and call you? • Sign up for a free webinar, download? • Go to another page for more info? • Just click? And then what?
CTAs for All Stages of the Buying Cycle “Using Offers to Generate More Leads” – Mac McIntosh