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Website Redesign & Optimization

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Optimize your site with effective landing pages and calls to action! View the full presentation here: http://www.hubspot.com/website-redesign/

Optimize your site with effective landing pages and calls to action! View the full presentation here: http://www.hubspot.com/website-redesign/

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  • 1. Website Redesignand OptimizationKipp Bodnar Jeanne Hopkins@kbodnar32 @jeannehopkins
  • 2. Today’s Agenda Why Think About This Stuff? Call to Action Design Tips Landing Page Design Ideas Website Design Challenges Q&A
  • 3. Inbound Marketing Methodology Get Found Convert Analyze
  • 4. A Call to Action is Really an Offer Can your Landing Page “close”? Do you want the Landing Page visitor to… • Pick up the phone and call you? • Sign up for a free webinar, download? • Go to another page for more info? • Just click? And then what?
  • 5. CTAs for All Stages of the Buying Cycle “Using Offers to Generate More Leads” – Mac McIntosh
  • 6. Use Numbers
  • 7. Specific Action
  • 8. Use Images
  • 9. Clickable
  • 10. Contrasting Colors
  • 11. Position
  • 12. Landing Page is Offer Information Page Why am I on this page? What am I supposed to do? What should I do next? • Consider Friction • Consider Anxiety
  • 13. Control: Form Below
  • 14. Test: Form on Right
  • 15. Results
  • 16. A/B Homepage Test©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  • 17. • 125% lift in clicks to the download offer page©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
  • 18. How to Put All the Pieces Together?d.j.k. on flickr
  • 19. HubSpot Can Help • All-in-one Marketing Software • Over 4,000 customers in 4 years • ~200 employees, lots of MIT grads
  • 20. SPECIAL OFFER FOR TODAY’S ATTENDEES http://www.hubspot.com/website- redesign/ Call 1-888-782-7768